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A Guide to Transitioning from DIY to Professional Marketing

A Guide to Transitioning from DIY to Professional Marketing

by Mike Doherty | May 16, 2026 | Digital Marketing

🔊 Listen to this The Scaling Threshold: A Guide to Transitioning from DIY to Professional Marketing The transition from a hands-on founder to a professionally managed brand is one of the most precarious phases of business growth. To illustrate the stakes,...
5 Steps to Develop a Winning Marketing Plan for Your Local Small Business

5 Steps to Develop a Winning Marketing Plan for Your Local Small Business

by Mike Doherty | Apr 25, 2026 | Digital Marketing

🔊 Listen to this 5 Steps to Develop a Winning Marketing Plan for Your Local Small Business As a small business owner, you know that effective marketing is crucial for success. But where do you start? Here’s a step-by-step guide to creating a marketing...
Niche Marketing: The Secret Weapon for Small Business Success

Niche Marketing: The Secret Weapon for Small Business Success

by Mike Doherty | Apr 19, 2026 | Digital Marketing

🔊 Listen to this Niche Marketing: The Secret Weapon for Small Business Success In today’s fiercely competitive business landscape, small enterprises often struggle to make their mark. Enter niche marketing – a powerful strategy that levels the playing...
Embracing Hyper Local Marketing: A Solution for Small Businesses

Embracing Hyper Local Marketing: A Solution for Small Businesses

by Mike Doherty | Apr 16, 2026 | Content Marketing, Digital Marketing, Referral Marketing, SEO

🔊 Listen to this Embracing Hyper Local Marketing: A Solution for Small Businesses In the competitive landscape of small-business marketing, challenges such as limited resources, difficulty targeting, and competition with larger enterprises often loom large....
Mastering the “Near Me” Economy Through Neighborhood Ecosystems

Mastering the “Near Me” Economy Through Neighborhood Ecosystems

by Mike Doherty | Mar 21, 2026 | Digital Marketing, Generative Experience Optimization (GEO), GROW

🔊 Listen to this Hyperlocal Growth: Mastering the “Near Me” Economy Through Neighborhood Ecosystems The “Near Me” marketing approach is most effective when it moves beyond generic SEO and becomes a visible part of a neighborhood’s...
Low-Cost, High-Impact Marketing Tactics for Small Businesses

Low-Cost, High-Impact Marketing Tactics for Small Businesses

by Mike Doherty | Jan 28, 2026 | Digital Marketing

🔊 Listen to this What are some low-cost, high-impact marketing tactics for small businesses? Here are some low-cost, high-impact marketing tactics that small businesses can use to maximize their reach and effectiveness: Utilize Social Media: Leverage platforms...
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Ramblings of a Twisted Mind

  • Can AI Help Me Show Up in Search and Get Customers?
  • The “Hi” That Could Rob You
  • Nonprofits: Creating Service FAQs for Clients and Communities
  • Program Pages That Show Up in AI Answers
  • A Guide to Transitioning from DIY to Professional Marketing
  • How Do I Write for AI Search Optimization?
  • The 5-Mile Radius Principle
  • Answering Donor Questions in AI Search
  • How to Build Accessible Service FAQs for Nonprofit Communities: A 5-Step Strategic Framework
  • THE GROWTH TRIAD: Partner. Build. Buy.
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