Importance of Keywords

Importance of Keywords

Internet Marketing, SEO
Online presence matters greatly in this age for many to most businesses as it can be a great extension for their market visibility and sales improvement. This is why many businesses are setting up websites and social media accounts, as they are some of the most common ways of establishing an online presence. Businesses who do not establish their online presence are missing out on the big opportunity that the Internet is presenting to them in terms of being able to expand their visibility in their niche, which can result to more leads and/or sales. A crucial factor that business should take into consideration for their websites and social media posts are keywords – which are words or phrases that users type into search engines and other search functions to…
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How to Write Captivating Content

How to Write Captivating Content

Content Marketing, SEO
How to Write Captivating Content for Your Readers While Optimizing It for Google SEO. This is probably a phrase we’re all sick of hearing yet, as content marketers, it’s a term that our lives revolve around. After all, if we want our content to be read and seen by our users, it’s something that we have to do. However, it’s easier said than done. Google wants you to keep your sentences short and precise, yet you have a ton of information to convey. You want to provide your readers with high-quality content yet you’ll get penalized for hosting high-resolution images. It’s all about finding the right balance. Today, we’ll explore several essential tips and techniques you can use to find that balance, enabling you to achieve a high SEO ranking…
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SEO vs. PPC: Pros, Cons & an Integrated Approach

SEO vs. PPC: Pros, Cons & an Integrated Approach

SEO
Traffic is important in any online undertaking. An online company's success relies on the volume of targeted traffic it can generate for its pages, so SEO and PPC are the best strategies to implement for generating traffic. PPC stands for pay per click. SEO stands for search engine optimization. Although their goal is similar, they are different concepts that need different methodologies and strategies. The variations between SEO and PPC  SEO (Search Engine Optimization)  SEO is centered on getting your site to rank higher in organic results for target keywords on the essential search engines: Bing, Google, and Yahoo. When you want consistent results. Allan Rodgers, a Digital Marketing Consultant at A+ Digital, insists that reaching the top of the search engine result pages is going to take time. But…
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5 Best Tips for Better Google Surfing Results

5 Best Tips for Better Google Surfing Results

SEO
Abstract: Finding the right website on Google can be a troublesome process. However, you can change the way you usually surf to yield better results. There are hundreds of millions of websites on the Internet. Due to this, an excessive amount of information is available at our disposal. This, however, doesn’t always help us, as at times, we don’t find the place we actually want to reach. This calls for searching for ways using which we can improve our surfing results over the Internet in general, and Google in particular. Using keywords is the most basic way to reach the desired place on a search engine, but this doesn’t always prove to be helpful. According to royal.Pingdom.com, there are around 255 million websites on the Internet. This also means that…
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How to Convert More Customers with Semantic Search

How to Convert More Customers with Semantic Search

SEO
The search bar is a powerful conversion tool for any eCommerce site. But traditional text-based search has a lot of limitations. Often times a simple spelling mistake or a misinterpreted query can return wrong or no results. Semantic search addresses these issues by using Natural Language Processing and deep learning techniques. It’s superior to text-based search engines because semantic search results are a lot more relevant to what the customer is actually looking for. There are several providers like Celebros and Inbenta who can integrate Semantic search to your eCommerce site. But a large part of your success with this technology depends on how you configure the in-site search engine. Here I present some tactics that will help you get most out of semantic search and convert your customers: Use…
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SEO Trends That Are Going To Dominate 2017

SEO Trends That Are Going To Dominate 2017

SEO
Search Engine Optimization (SEO) is a process to maximize the number of visitors to a particular website by making sure that the website ranks high on the results generated by the Google. SEO is basically a game of one-up your opponents. And the best way to attain this kind of competitive dominance is by making yourself aware of the changes that occur in search engines. And keep these changes occurring, you need to be aware of them. These new changes and trades make SEO an interesting process. Following are the SEO trends that are likely to dominate 2017. The Rise of Accelerated Mobile Pages (AMPs). One of the SEO trends that will dominate in 2017 is the trend of accelerated mobile pages (AMPs). It is basically known as an open-source…
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Top 5 Best SEO Tools To Boost Digital Marketing Campaigns

Top 5 Best SEO Tools To Boost Digital Marketing Campaigns

SEO
Tech Picks: Top 5 Best SEO Tools To Boost Digital Marketing Campaigns In 2017 When it comes to increasing site ranking, improvement of website traffic or showing up on the first page of organic results, SEO can be your best buddy. Although there are reputable marketing agencies like SEO Sydney that provides services on improving your website, you might want to do the personal labor first and use available SEO tools instead. Using search engine optimization tools can help you elevate the status of your site in the web page ranking and entice more people to visit your site and explore the products and services that you offer. But with so many SEO tools available right now in the market (some are free), choosing which works best for your business…
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5 Tips for SEO Keyword Research In 2017

5 Tips for SEO Keyword Research In 2017

SEO
In an SEO strategy, Keyword research is the most important as well as intricate task. Keywords are responsible for the amount of targeted traffic that is driven to the business. Therefore, it is important to search the right keywords for the right strategy. Let’s have a look at some tips which will help an individual to conduct SEO keywords Research in 2017: Using the Keyword Research Tools: There are many Keyword research tools available online. An individual can use it to plan an effective strategy for his business. The variety of tools includes SpyFu, keyword Spy and SEMrush. These tools usually provide the insights about the search volume, the related keywords, the number of clicks per day and the average cost per click. Furthermore, if the person has little or…
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Getting Started with SEO & PPC

Getting Started with SEO & PPC

SEO
If you are contemplating integrating a digital marketing strategy into your marketing plan, you may be battling over SEO and PPC. Both have their own benefits and can be helpful to online businesses of all sizes. Digital Marketing Strategy Many believe that digital marketing is simply a race to the number one spot on Google, however, it is much more than that. Digital marketing helps your business gain authority, meaning it will be all round more trusted by search engines and potential customers. Main player search engines such as Google, Yahoo, and Bing will monitor your website. They are constantly checking for keywords and linking pointing to your website pages – this is where SEO comes into play. On the other hand, PPC (Pay Per Click), is about gaining advertising…
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Linkbuilding Landscape Analysis using Majestic’s Clique Hunter

Linkbuilding Landscape Analysis using Majestic’s Clique Hunter

SEO
In the world of Search Engine Optimisation, competitive analysis is frequently used both as a cornerstone of, and a benchmark for, mapping out a potential campaign. When looking at analyzing the competitive landscape for a client, one key step is to work out the type of links that competitors are acquiring. This helps us to achieve several things: Establishes potential quick wins for the campaign It enables us to develop an understanding of what works and doesn’t work in terms of link building and promotional strategies (this could include PR, guest blogging, possibly spam in some verticals) At Agency51 we like to do this early on in the content marketing process. Fortunately, Majestic SEO has the excellent ‘Clique Hunter’ tool, which can make this process easy. At this research stage,…
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