We built our first website somewhere around 1997-1998. The reason for building the website was we wanted to convey information about our company to other folks in our industry. The website was simply the vehicle for that sort of marketing. It was one piece of a larger marketing strategy.
Since then, we’ve wandered down many roads – entrepreneur, adviser, coach and yes – web developer. But we’ve never strayed from the focus of what it was we wanted the customer or prospect to do and what were the best tools available that would increase the likelihood that the reader would heed our Call to Action.
We’ve been there, done that. We’ve launched successful ventures, and created a few whoppers along the way. We’ve learned from our mistakes and we pass that on to you.
Often it’s the small actions you take that can set your company apart from the competition. We help you think beyond dollars and cents to what you truly can offer your customers: Why would someone want to buy from you? What is your key differentiation on the competitive landscape? Do you have a defensible position? What can you learn from your competitors?
Berlin-based where we believe “Made in Germany” is a quality standard!