2017’s Most Innovative Ad Strategies (Top 4 Ideas)

2017’s Most Innovative Ad Strategies (Top 4 Ideas)

Branding, Content Marketing, Internet Marketing, Marketing
To survive in this time and age, a great business has to be innovative in its approach to significant business operations. As you might have noted, competition is fiercer today than before. Consumer behavior is no longer what it used to be just years ago. And then there’s new technology shaking up the world; every great business is trying so hard to leverage new developments and, more importantly, maintain and attract more customers. [caption id="attachment_15001" align="aligncenter" width="640"] Photo by Igor Miske on Unsplash[/caption] Marketing hasn’t been spared and those who innovate in this space actually survive. Think of Netflix, Apple, Nike, GoPro, or Microsoft. Their innovative and thought-provoking video-based ads have gone viral. In light of this, this article delves deeper into advertising strategies and highlights the most inventive ones…
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Increasing Outreach with Solid Content

Increasing Outreach with Solid Content

Content Marketing
10x content: Increasing outreach with solid content Your content outreach strategy is an awareness and engagement program of your brand with your potential - and existing - audience. Outreach is crucial in this fast-paced world where social media is continuously growing to influence consumer behavior and intent. If you have an established presence on the internet and you’re using social media strategy to leverage on the impact it can create, you are on the right track; as this is the most crucial aspect of your marketing strategy. And if you are endeavoring to carve a niche in the industry using social media tools, strategies, and approach, this article is going to help you! What is content outreach? Simply put, content outreach is your ability to exchange value for greater value…
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What is Remarketing?

What is Remarketing?

Content Marketing
Remarketing is also known as Retargeting in which you target and try to attract the customers who have already visited your website. Like what happens many a time due to various reasons a visitor does not complete his/her purchase. Then using Remarketing strategies, you recapture the visitors’ attention while they are scrolling through other sites. This will bring back the visitor to your website and convert him or her into a paying customer. On average, online stores manage to convert just 3% of their visitors into customers. So here are some strategies that will help you to convert at least 5 or 6 sales out of 100 visitors that visit your website. 1. Shopping Cart Abandonment Remarketing According to a research by Baymard Institute, an E-commerce research facility, the rate…
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How to Market to Millennials (Even If They Aren’t Your Target Market)

How to Market to Millennials (Even If They Aren’t Your Target Market)

Content Marketing
As millennials come of age and enter our workforce, along with them comes some serious potential for profits. According to Hubspot, “There are currently 80 million Millennials in the U.S. – nearly one-fourth of the total population. And, with an annual buying power of $200 billion, they are the most lucrative market.” Knowing this, companies who neglect giving special attention to the wants and needs of this generation will be missing out on significant growth potential. Even if millennials are not your target audience because your products and services don’t apply to their age group, applying these tips to your marketing strategy can benefit any company. Mobile Optimization is Key Nielsen research shows that 98% of millennials own a smartphone, which is why it’s essential for your business’s website to…
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Maximize Conversions by Selecting the Best Landing Page

Maximize Conversions by Selecting the Best Landing Page

Content Marketing, eCommerce
Is your landing page effective in converting site visitors into potential buyers or even solid leads? If not, then you may want to revise your marketing strategy for your e-commerce site to maximise profit, sales and revenue. The Internet is filled with information on how Google AdWords campaigns are performing and where you can dig deep on how to also optimise your campaigns. Thus, many site owners tend to miss an essential detail when it comes to e-commerce sites because they solely focus on Clicks, CPCs, Impressions, Quality Scores, and CPAs. Yes, these data are only half of your campaign. The answer to the earlier posted question why your landing page is not converting visitors into buyers or leads is that not much attention has been poured into building a…
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Traffic Forecast: Cold Today & Hot Tomorrow!

Traffic Forecast: Cold Today & Hot Tomorrow!

Content Marketing
When it is cold outside you don’t throw on your tank top and shorts to go for a leisurely walk, and when it is hot you don’t wear your favorite wool sweater and leather jacket. Just like dressing your body for the weather, we must learn to dress our content for our website traffic weather. Cold, warm, and hot traffic all need different “apparel” to turn our potential buyers into loyal customers. When the Traffic is Cold Cold traffic is when the viewer is completely new to your product, service, and brand. Contrary to what more traditional marketers might tell you, this isn’t where you want to push the sale. This is your opportunity to introduce yourself.  Let these new faces know that your company understands the problem or need…
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A Guide to Making Your Content Relatable and Actionable

A Guide to Making Your Content Relatable and Actionable

Content Marketing
Writing unique and creative content is just the first step in a long process. Creativity is great but it’s not going to be sufficient when it comes to seeing results. In order to get your audience responding in a certain way, you have to make sure that your content is both relatable and actionable.   What does Relatable and Actionable Mean? Relatable content is easy to understand – it’s the type that appeals to your specific audience. To put it in simple terms, you may write spectacular texts that come with tons of research and useful information. If your audience can’t relate to the data, however, or if it’s not presented in an adequate way, chances are that people will not spend a lot of time exploring. Relatable content is…
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Why Your Small Business Must Start a Blog

Why Your Small Business Must Start a Blog

Content Marketing
Reasons Why Your Small Business Must Start a Blog The trend of a decade. It seems like everyone has a blog these days. You can find them on just about every topic under the sun: from fiscal responsibility to owls that look hungover. But what about blogging for business? Does it really have any advantages? There are plenty of real-world benefits blogging will have for your business. A quality piece of writing can help capture leads, improve your SEO, and position your brand. It can humanize your company and build trust with your audience, while also giving you something a little fun to do on a slow day at the office. If you don’t already maintain a blog for your company, hopefully, you’ll want to by the time you’ve finished reading this article. BLOGGING INCREASES WEBSITE…
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How to Write Captivating Content

How to Write Captivating Content

Content Marketing, SEO
How to Write Captivating Content for Your Readers While Optimizing It for Google SEO. This is probably a phrase we’re all sick of hearing yet, as content marketers, it’s a term that our lives revolve around. After all, if we want our content to be read and seen by our users, it’s something that we have to do. However, it’s easier said than done. Google wants you to keep your sentences short and precise, yet you have a ton of information to convey. You want to provide your readers with high-quality content yet you’ll get penalized for hosting high-resolution images. It’s all about finding the right balance. Today, we’ll explore several essential tips and techniques you can use to find that balance, enabling you to achieve a high SEO ranking…
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10 Tips for Writing Compelling B2B Marketing Content

10 Tips for Writing Compelling B2B Marketing Content

Content Marketing
Business to business marketing is one of the most niche content marketing industry in the world. Relatively hidden from the eyes of the consumer world, B2B marketing requires a certain edge and mastery to be able to produce effective results. Whereas for public marketing you can rely on things like humor, funny cat videos and other kinds of disposable media, B2B marketing has a few rules, guidelines and restrictions that you need abide by. This doesn’t mean that you can’t include funny cat videos if you don’t want to, your content still needs to be engaging, but it needs to be engaging a different way to B2C content posts. To give you a helping hand, here are ten tips to help you create the best B2B content you can. Be…
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