The Power of Accountability in Referral Marketing
Listen to this “It’s important to hold each other accountable in some fashion when doing anything with a friend, even if it’s virtual. You can put some money on the line, even if it’s a dollar or ten dollars.” Tim Ferris — Source The...
Why High-Stakes Referral Networking Fails and How to Turn the Tide
Listen to this Why High-Stakes Referral Networking Fails and How to Turn the Tide For many professionals, joining a premier, fee-based referral networking group feels like the ultimate shortcut to growth. These organizations promise a curated room of high-caliber...
The Neighborhood as a Living Marketplace
Listen to this The Neighborhood as a Living Marketplace The BlockEffect – A guide to hyper-local network building for thriving neighborhoods How residents, merchants, and service providers can build a hyper-local network that puts the corner bakery, the master...
Referral Networking: What Most Folks Get Wrong
Listen to this Referral Networking: What Most Folks Get Wrong Referral networking. The term conjures images of power lunches, exchanging business cards, and the vague promise of “synergy.” Everyone agrees it’s crucial for career growth, business...
Referral Networking: Core Principles and Common Failure Points
Listen to this Referral Networking: Core Principles and Common Failure Points Referral Networking is a trust-based, strategic framework for acquiring high-quality leads through existing professional relationships. Unlike traditional outbound marketing, referral...
Understanding eCommerce