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Bad Customer Service Is Hurting Your Bottom Line

Bad Customer Service Is Hurting Your Bottom Line

Business Tips
How satisfied are your customers after interacting with your company? Are you providing the kind of customer service that will have them leaving glowing Yelp reviews or the kind that will have them calling up your competitor to compare rates? While 80% of companies believe they deliver superior customer service, only 8% of customers feel that this is the case. That is a big discrepancy, and, when you consider that American companies have lost $84 billion due to poor customer service, a costly one at that. For businesses, keeping customers happy needs to be a top priority, but that’s becoming more and more difficult. 60% of consumers have higher expectations in regards to service than they did just a year ago, and unsatisfied customers are quick to go elsewhere, often…
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Importance of Keywords

Importance of Keywords

Internet Marketing, SEO
Online presence matters greatly in this age for many to most businesses as it can be a great extension for their market visibility and sales improvement. This is why many businesses are setting up websites and social media accounts, as they are some of the most common ways of establishing an online presence. Businesses who do not establish their online presence are missing out on the big opportunity that the Internet is presenting to them in terms of being able to expand their visibility in their niche, which can result to more leads and/or sales. A crucial factor that business should take into consideration for their websites and social media posts are keywords – which are words or phrases that users type into search engines and other search functions to…
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Website Features That Keep Customers Coming Back

Website Features That Keep Customers Coming Back

Website Development
Buy! Sign up! Subscribe! These are typically the first pop-ups that blast visitors when they click on a website for the first time. This is just the surface of many chronically dull and annoying web features, and the visitor is likely to exit the website immediately upon arriving. When people visit a website they want to feel in control and feel free of being hassled and constantly bargained with. Inconvenience doesn’t sell. Here are some things you can do to make interacting with your website easy and enjoyable. Formatting of Content As unimportant as it might sound, this is the most visual aspect of the website. Content is read differently online than a magazine or a newspaper. Properly formatting your website can help boost the content rating in google and…
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Ideal Platforms for Social Media Marketing

Ideal Platforms for Social Media Marketing

Social Media
Reasons Why These Seven Social Media Websites Are Ideal for Social Media Marketing There is a world within this world, and we called it social media channels. There are approx. 2.7 billion people live in the social media world, and the numbers are increasing with the rapid speed. Due to such staggering figures, the social media has proved to be a game changer in the marketing world. Regardless of size and worth of the business, the social media marketing is the first medium at which every marketer or businesspeople jumps on. The usage and feasibility of the social media marketing are highly immense that most of the marketers have started preferring social media as a primary medium of marketing. However, this medium is still new in the market and among…
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Essential Tips for eCommerce Website Development

Essential Tips for eCommerce Website Development

eCommerce, Website Development
The global business has got highly developed with the help of internet. Carrying out business transactions has become easy due to this. Internet usage has become a major reason for utilizing innovative ideas for making a profit in every business. The ecommerce website development has become a major contributor to carry out ecommerce buying- selling activities which can now be treated as an easy task. Hundreds and thousands of businesses are making the best use of the internet for gaining profit. The process of buying and selling of various products can never stop because it is used to fulfill the basic needs of masses. This has brought the concept of ecommerce into practice which is the easiest way of buying and selling at domestic as well as global level. The…
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Instagram the Ultimate eCommerce Tool

Instagram the Ultimate eCommerce Tool

eCommerce, Social Media
Reasons Why Instagram Is Becoming The Ultimate eCommerce Tool and How to Embrace it Instagram is a free shop window. With 500 million monthly users (300 million of whom log in every day), Insta is a truly global marketplace. Can you afford to ignore it? Source: Progression of Facebook user growth - statista.com OK, Facebook is the biggest social network in the world - their numbers have inflated consistently over the past 10 years. But has it had its day? In a noisy marketplace with users jaded by the infiltration of unwanted advertising, has the Facebook free marketing bubble burst? There’s evidence, carried out by selfstartr.com, suggesting that Instagram is just warming up, whilst Facebook has significantly plateaued where unpaid brand advertising is concerned. Facebook has seen a 65% drop…
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How to Launch a Profitable Online Store

How to Launch a Profitable Online Store

eCommerce
If you’re reading this, the chances are that you want to try your luck in ecommerce. However, you’re not the only one seeing potential in this niche. Studies estimate that the ecommerce market will keep rising and reach $27 trillion by 2020.  So, how to launch an authentic online store and survive in such a competitive landscape? [caption id="attachment_15018" align="aligncenter" width="640"] Photo by Štefan Štefančík on Unsplash[/caption] Let’s see. 1.     It’s All about Inventory Inventory is the nerve center of any ecommerce business. This is why you need to get it right. First, you need to decide what products to sell. Would you like to design them on your own or source the ones made by other manufacturers? Second, you need to determine how you will manage your inventory. Will…
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5 Lessons from eCommerce Success Stories

5 Lessons from eCommerce Success Stories

eCommerce
The advent of technology has allowed businesses to move away from traditional brick-and-mortar stores to the online world. Today, almost all businesses have a digital presence because more and more buyers prefer shopping from the comforts of their homes. 96% of Americans who have internet have purchased something online. [caption id="attachment_15014" align="aligncenter" width="640"] Photo by Erik Lucatero on Unsplash[/caption] Research shows that millennial and Gen Xers devote around 6 hours per week to online shopping. The growth in online shopping has been exponential. Global online sales were worth $1.9 trillion in 2016 and this figure is expected to rise to $4.06 trillion by 2020. However, low barriers to entry have saturated the online marketplace and intensified competition. Even though it is easier to set up an online store, standing out…
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2017’s Most Innovative Ad Strategies (Top 4 Ideas)

2017’s Most Innovative Ad Strategies (Top 4 Ideas)

Branding, Content Marketing, Internet Marketing, Marketing
To survive in this time and age, a great business has to be innovative in its approach to significant business operations. As you might have noted, competition is fiercer today than before. Consumer behavior is no longer what it used to be just years ago. And then there’s new technology shaking up the world; every great business is trying so hard to leverage new developments and, more importantly, maintain and attract more customers. [caption id="attachment_15001" align="aligncenter" width="640"] Photo by Igor Miske on Unsplash[/caption] Marketing hasn’t been spared and those who innovate in this space actually survive. Think of Netflix, Apple, Nike, GoPro, or Microsoft. Their innovative and thought-provoking video-based ads have gone viral. In light of this, this article delves deeper into advertising strategies and highlights the most inventive ones…
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eCommerce Trends to Rule 2018

eCommerce Trends to Rule 2018

eCommerce
As many impressive and fresh additions have been introduced to the world of online businesses, 2017 has been a great year for eCommerce. And when 2018 approaches now, we may also see great technology advancements to the up next level. Following are the seven amazing e-commerce trends that just around the corner and will also dominate in 2018. Big Data and Analytics are Sharper than Ever: Big information and analytics have reworked all industries, to squeeze the most effective out of their endeavors. Consequently, nearly every action of the users is changed into some quite information, today; and people information can assist eCommerce sites to understand additional concerning their target base. Both the entities square measure set to assess clients’ demand; diffuse extremely personalized customer experience; and conjointly to optimize…
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