Building an Effective Nonprofit Board
Listen to this Building an Effective Nonprofit Board The Claim A nonprofit board doesn’t work because its members are impressive, generous, or well-connected. It works because someone designed its composition and rhythms around the organization’s actual...
AI Search Doesn’t Reward the Best Nonprofits.
Listen to this AI Search Doesn’t Reward the Best Nonprofits. It Rewards the Best-Documented Ones. How answer engines decide which nonprofits get recommended to donors, and what smaller organizations can realistically do to stay visible. A donor types a question...
What are the Latest Substack Trends?
Listen to this What Are the Latest Substack Trends? Most Lists Miss the One That Actually Matters. Most “Substack trends” lists read the same way every year: post Notes more often, try video, collaborate with other writers, launch a paid tier. Those are...
Why Your Content Isn’t Converting, and How to Fix It in Four Questions
Listen to this Why Your Content Isn’t Converting, and How to Fix It in Four Questions Yes, we’re here to sell you something. We’d rather be upfront about that than pretend otherwise. Here’s the trade: read this, and you’ll be able to look...
The 5-Mile Radius Principle
Listen to this The 5-Mile Radius Principle for Local Business Growth Why broad-reach marketing wastes the budget your neighborhood already wants to give you Most local business owners are handed the same marketing playbook the moment they open their doors: build a...
Program Pages That Show Up in AI Answers
Listen to this Program Pages That Show Up in AI Answers What nonprofit leaders need to know about the new search landscape When someone types “free tax help for seniors in [your city]” into ChatGPT or asks Perplexity, “where can I find job training...
Answering Donor Questions in AI Search
Listen to this Answering Donor Questions in AI-Optimized Search How nonprofit leaders can ensure their mission appears and earns trust when donors ask an AI instead of Google When a donor asks ChatGPT, Perplexity, or Google’s AI Overview “What are the best nonprofits...
Generative Experience Optimization (GEO) for Nonprofits
Listen to this Generative Experience Optimization (GEO) for Nonprofits: How to Be Found in an AI-First World What is GEO for Nonprofits? Traditional SEO focuses on keywords and backlinks to rank higher in search results. GEO focuses on content extractability and...
The “Hi” That Could Rob You
Listen to this The “Hi” That Could Rob You Scammers have turned the innocent greeting into a weapon. A single vague text is all it takes to pull you into an elaborate trap — and most people never see it coming. You pick up your phone and see a message from...