AI Archives - Understanding eCommerce

Can AI Help Me Show Up in Search and Get Customers?

by Mike Doherty | May 28, 2026 | AI

🔊 Listen to this Can AI Help Me Show Up in Search and Get Customers? The search landscape is undergoing its biggest shift in two decades. If you are wondering whether AI can help your business show up when customers look for your services, the short answer is...

Nonprofits: Creating Service FAQs for Clients and Communities

by Mike Doherty | May 22, 2026 | AI, Generative Experience Optimization (GEO), Nonprofit, SEO

Program Pages That Show Up in AI Answers

by Mike Doherty | May 19, 2026 | AI, Generative Experience Optimization (GEO), Nonprofit

🔊 Listen to this Program Pages That Show Up in AI Answers What nonprofit leaders need to know about the new search landscape When someone types “free tax help for seniors in [your city]” into ChatGPT or asks Perplexity, “where can I find job...

How Do I Write for AI Search Optimization?

by Mike Doherty | May 13, 2026 | AI, SEO

🔊 Listen to this How Do I Write for AI Search Optimization? AI Search Optimization (AISO), also referred to as Generative Engine Optimization (GEO), is the process of fine-tuning digital content so that artificial intelligence models and “Answer...

SEO in the Age of Generative AI

by Mike Doherty | Apr 10, 2026 | AI, SEO

🔊 Listen to this SEO in the Age of Generative AI The rise of generative AI like Gemini shakes how we create content. Despite this high-tech evolution, there’s a lot of talk about whether SEO (Search Engine Optimization) still matters. Spoiler alert: It...