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Why Your Best Customers Live Within 5 Miles of Your Front Door

Why Your Best Customers Live Within 5 Miles of Your Front Door

by Mike Doherty | Mar 3, 2026 | Customer Experience, GROW

🔊 Listen to this Why Your Best Customers Live Within 5 Miles of Your Front Door Most small businesses chase reach when they should be doubling down on the neighborhood. The data and the psychology both point to the same conclusion. There’s a common...
Creating Owned Touchpoints in the Customer Journey for Small Businesses: A Comprehensive Guide

Creating Owned Touchpoints in the Customer Journey for Small Businesses: A Comprehensive Guide

by Mike Doherty | Jan 16, 2026 | Customer Experience, Digital Marketing

🔊 Listen to this Creating Owned Touchpoints in the Customer Journey for Small Businesses: A Comprehensive Guide Introduction In the digital age, small businesses rely heavily on third-party platforms for customer interactions. While these platforms offer...
North Star Metric: Guiding Business Growth

North Star Metric: Guiding Business Growth

by Mike Doherty | Sep 9, 2025 | Customer Experience, GROW

🔊 Listen to this North Star Metric: Guiding Business Growth A North Star Metric (NSM) is a key performance indicator that captures a company’s core customer value and reflects its long-term growth potential. This single metric aligns teams, drives...
The Power of Customer Reviews: Boosting Your Small Business’s Success

The Power of Customer Reviews: Boosting Your Small Business’s Success

by Mike Doherty | Feb 8, 2025 | Customer Experience

The Power of Customer Reviews: Boosting Your Small Business’s Success In today’s digital age, customer reviews have become a critical factor in the success of small businesses. They influence potential customers’ decisions and impact your...
Understanding eCommerce

Understanding eCommerce

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Ramblings of a Twisted Mind

  • The “Hi” That Could Rob You
  • A Guide to Transitioning from DIY to Professional Marketing
  • Program Pages That Show Up in AI Answers
  • Nonprofits: Creating Service FAQs for Clients and Communities
  • How to Build Accessible Service FAQs for Nonprofit Communities: A 5-Step Strategic Framework
  • Answering Donor Questions in AI Search
  • The 5-Mile Radius Principle
  • THE GROWTH TRIAD: Partner. Build. Buy.
  • Mastering the “Near Me” Economy Through Neighborhood Ecosystems
  • The North Star Metric: Your Blueprint for Sustainable Growth
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