Industries Served: Transforming Visions into Realities

Transforming Visions into Realities

For many of us, our journey through life traverses many paths. My career has undergone a significant shift from finance and banking to entrepreneurship. I began in finance and later ventured into entrepreneurship after gaining valuable experience in venture capital.

My roots are in Dublin, but I was raised in the vibrant streets of New York City. Life’s adventures led me to San Francisco and later to Berlin and Barcelona. Over a decade, I immersed myself in the European startup ecosystems, gaining a global perspective that I now bring back to the Bay Area.

Mentorship has been a cornerstone of my journey, particularly in Digital Health and Cannabis. I’ve had the honor of guiding and supporting startups, playing a pivotal role in the growth and development of these industries across Europe, the Middle East, and West Africa.

Upon returning to San Francisco, I recognized the significance of referral networking and hyperlocal marketing. At Understanding eCommerce, we focus on building connections within the community to drive business growth and establish a strong local presence.

From my beginnings in finance to my entrepreneurial endeavors and mentorship efforts, my experiences have shaped my marketing and business development approach. We bring this collective experience, specifically tailored for the digital health, startup, cannabis, and hyperlocal industries, to our marketing solutions, instilling confidence in our understanding of your unique needs.

Mike possesses a remarkable fusion of deep expertise and skills rooted in his venture capital background. He has a keen understanding of business development grounded in solid fundamentals. Known for his razor-sharp intellect, Mike is refreshingly direct and concise in his approach. His clients fondly refer to him as the “Dr. Phil of Business,” appreciating his candid and straightforward style, which remains unflinching whether the truth is easy to hear or not.

Melinda Zumski – Zumifi

Digital Health

In digital health, marketing is crucial in leveraging online platforms such as social media, search engines, and email to promote products and services. By implementing strategies like SEO, social media marketing, and content creation, businesses in the digital health sector strive to establish connections with their target audience, enhance brand visibility, and encourage conversions. This approach enables real-time engagement, facilitates global reach, and effectively measures campaign performance, all within the ever-evolving digital landscape.


Our mission is to empower startups with innovative digital solutions. Our agency is dedicated to crafting user-centric, cutting-edge solutions that propel our clients to online success. We are committed to transforming concepts into impactful online experiences that drive growth and surpass expectations.


As a forward-thinking digital marketing agency within the Cannabis Industry, our vision is to be the driving force behind cutting-edge online experiences. We are not just industry followers but leaders known for pushing boundaries and setting new standards in digital marketing tailored for cannabis businesses. By embracing emerging technologies and fostering a culture of continuous improvement, we envision a future where Understanding eCommerce stands as a model of innovation, shaping the digital landscape and empowering cannabis businesses globally.


Explore the potential of Hyperlocal Digital Marketing to enhance your business’s visibility and achieve measurable outcomes. Our customized services can elevate your brand through targeted local engagement and precise targeting of customers within your specific geographic radius. By engaging potential customers in your neighborhood, we facilitate the establishment of meaningful connections and the cultivation of enduring brand loyalty.

Standing Out from the Crowd

Beginning in finance and venturing into entrepreneurship after gaining valuable experience in venture capital, I’ve navigated diverse landscapes. Though Dublin is my birthplace, the vibrant streets of New York City shaped my upbringing. My adventures led me to San Francisco, Berlin, and Barcelona, immersing myself in European startup ecosystems over a decade. Armed with a global perspective, I bring these insights back to the Bay Area.

In today’s competitive digital landscape, standing out is essential. Our Digital Marketing strategies are designed to position your business uniquely in the local market, showcasing your distinctive value proposition. We are committed to helping you attract and retain customers actively seeking your products or services, reassuring you of our dedication to your success.

At our agency, we prioritize delivering measurable results. Through our Digital Marketing services, we offer actionable insights via data analytics, enabling real-time campaign performance tracking. With clear metrics, you can maximize return on investment and drive business growth, knowing exactly how your marketing efforts contribute to your success.

Ready to elevate your business with Digital Marketing? Contact us today to get started and stand out from the competition!

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