Importance of Keywords

Importance of Keywords

Internet Marketing, SEO
Online presence matters greatly in this age for many to most businesses as it can be a great extension for their market visibility and sales improvement. This is why many businesses are setting up websites and social media accounts, as they are some of the most common ways of establishing an online presence. Businesses who do not establish their online presence are missing out on the big opportunity that the Internet is presenting to them in terms of being able to expand their visibility in their niche, which can result to more leads and/or sales. A crucial factor that business should take into consideration for their websites and social media posts are keywords – which are words or phrases that users type into search engines and other search functions to…
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Why Your Small Business Must Start a Blog

Why Your Small Business Must Start a Blog

Content Marketing
Reasons Why Your Small Business Must Start a Blog The trend of a decade. It seems like everyone has a blog these days. You can find them on just about every topic under the sun: from fiscal responsibility to owls that look hungover. But what about blogging for business? Does it really have any advantages? There are plenty of real-world benefits blogging will have for your business. A quality piece of writing can help capture leads, improve your SEO, and position your brand. It can humanize your company and build trust with your audience, while also giving you something a little fun to do on a slow day at the office. If you don’t already maintain a blog for your company, hopefully, you’ll want to by the time you’ve finished reading this article. BLOGGING INCREASES WEBSITE…
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How to Write Captivating Content

How to Write Captivating Content

Content Marketing, SEO
How to Write Captivating Content for Your Readers While Optimizing It for Google SEO. This is probably a phrase we’re all sick of hearing yet, as content marketers, it’s a term that our lives revolve around. After all, if we want our content to be read and seen by our users, it’s something that we have to do. However, it’s easier said than done. Google wants you to keep your sentences short and precise, yet you have a ton of information to convey. You want to provide your readers with high-quality content yet you’ll get penalized for hosting high-resolution images. It’s all about finding the right balance. Today, we’ll explore several essential tips and techniques you can use to find that balance, enabling you to achieve a high SEO ranking…
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How to Develop a Killer Content Marketing Strategy

How to Develop a Killer Content Marketing Strategy

Content Marketing
In general, it is just another marketing activity but the experts believe that future of entire marketing industry depends upon content marketing hugely. It seems that the budget for this sort of marketing is not much required but its ever-increasing popularity won’t let it be. The multiple benefits like search engine rankings, social and referral traffic, increased conversion potential make the content marketing plan essential for every business. Although it is an easy-to-execute marketing strategy, not everyone knows how to do it well. It is the reason that most of such strategies turn out to be ineffective because companies give up on them ultimately. You need to be very consistent for attaining powerful results. Here are some tips leading to a successful content marketing strategy. In-Depth Research A successful content…
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7 actionable email marketing tactics to re-engage your customers

7 actionable email marketing tactics to re-engage your customers

eCommerce
Your customer’s inboxes are always bombarded with emails because email is still among the top traffic sources in eCommerce. This is also the reason why some of your messages might be overlooked by people who subscribed to your list. If you focus on building an email list to reach a bigger audience with juicy deals, don’t forget that your business growth relies on keeping your subscribers engaged and converting them into happy customers. Lose your customers and you lose your business. I’m sure that looking through your subscriber list, it’s still easy to find those who subscribed, bought something once, but now they seem to be non-responsive to your messages. Should you try to win the inactive customers back? You definitely should. Here is why. What You Will Learn Why…
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Content Marketing Extensions that Every Marketer Needs [Infographic]

Content Marketing Extensions that Every Marketer Needs [Infographic]

Marketing
Content marketers spend a lot of their time in reading and finalizing a post or write up for their content marketing campaign. The process involves reading the similar articles on various websites and then producing an article which is unique and worth reading. Having your browser entirely armored with best tools and extensions helps you save time, be more creative, and usually make your job much, much easier. It also is vital to recognize how to make the most of offered tools in optimizing each walk of your efforts. Here are our preferred choices of the most excellent available browser extensions and how their features can make a content marketer’s life much easier. Go through the infographic, created by Vebology, and don’t forget to hit the share buttons. Content Marketing…
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Search Trends That Impact Online Revenue

Search Trends That Impact Online Revenue

SEO
Search Trends That Will Impact Online Revenue in 2016 [Infographic] The content marketing and digital search world has seen lots of changes and innovative ideas in 2015. Now the stage has been shifted from simple content creation to content creation using the search and social behavior of users. This new change will help in improving brand awareness across different channels and to engage audience. 2016 will be a big year for online stores as we have seen an increase in mobile traffic in year 2015. People are now using mobile devices more to shop and search for the goods and services. Businesses should concentrate on creating mobile strategies that can drive traffic and convert visitors. Search Trends That Impact Online Revenue Here are 5 search trends that will impact the…
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