Will AI Replace Content Freelancers?

Post author:eCommerce FAQs
Post published:May 27, 2021
Post category:Content Marketing

You have all heard the alarming cries, “Robots are coming for our jobs!” Should you be worried? The answer is yes, and no. Or – well, it depends…

With Open AI releasing its avant-garde pre-trained language model — GPT-3 has suddenly become an obsession for the machine learning community, where it can not only generate codes but also human-like stories. Along with its wide range of utilities, it has also surprised the developers and programmers with its generalised intelligence, which is relatively more advanced than the previous pre-trained language models.

Source: Analytics India Magazine

AI Tools Content Marketing

Artificial Intelligence (AI) can analyze large amounts of data (Big Data) and recognize patterns in that data. These patterns offer insights into the data – thus converting raw data into usable information. And while I am not a data scientist, and this may be a massive simplification of the machine learning process, I think it represents the general concept. These insights can be used to predict the future (predictive analytics). In eCommerce, we use predictive analytics to make upsell suggestions, “People who bought that also added this to their shopping cart.” Predictive analytics offers more significant insights into consumer behavior, and as marketers, we use this information when trying to sell you more stuff.

Impact of AI on Content Strategy - eCommerce trends 2021

AI Marketing – eCommerce trends 2021

As AI Marketers continue to advance, one area emerging is the computers’ ability to learn how to write. Using machine learning, programs can “look” at copious amounts of code to determine what works and replicate the content creation process. When I write, I use tools to help me be a better writer. For instance, I use Grammarly to check grammar and to offer suggestions to improve my writing style. This combination of human and machine typically produces a better outcome.

Will Artificial Intelligence Replace Marketers?

But the real question is, do you need me or any other writer? Yes and no. This weekend, I decided to give Artice Forge a spin. Their promotional material describes the tool this way – “An artificial intelligence-powered content writer that automatically generates complete high-quality, unique, SEO-friendly articles in less than 60 seconds.” OMG, my prayers have been answered… Well, yes and no.

Impact of AI on Content Strategy

I created a few articles using the tool. Some were ok, and admittedly, even better than some of the guest posts we receive. Some of our guest posts are submitted by writers where English is not their native tongue or have been spun so often that any semblance of coherency has long left the building with Elvis. (I promise you AI would probably never have written that last sentence, or maybe it did, hmmm?) And like most guest posts, the AI text is generic but not specific.

eCommerce trends 2021 – Impact of AI on Content Strategy

Will We Be Replaced By AI Marketing - eCommerce trends 2021

Will We Be Replaced By AI Marketing – eCommerce trends 2021

The more I played with Artice Forge, the better the output became as I learned how it worked, or I better defined the target. My goal in life would be to have AI produce a white paper. I don’t think it could at this stage. But if you want to generate posts quickly for specific keywords to improve your site’s visibility, it can do that.

Will Artificial Intelligence Replace Marketing? eCommerce trends 2021

Yes, some. If you write generic fill content, that could be replaced by AI Tools for Content Marketing. If you write researched content where you have to draw conclusions and link concepts and themes, your job is safe, for now.

What has been your experience with the Impact of AI on Content Strategy? Are they up for the job? We would love to hear what you think in the comments below. Article Forge offers a free 5-day test drive if you want to take it for a spin.