Mobile traffic is growing. If you have a mobile app for your digital product, you might agree with this hard fact. Even though the traffic is increasing, mobile conversations aren’t.
Have you considered switching to a progressive web app? Lots of branded have changed to progressive web apps (PWAs), and they have witnessed a genuine boost in their revenue. Some even say the conversation rates on mobile have doubled.
If you are a startup, you should consider delivering your services, not just through an online store but through a progressive app as well. Here are the top reasons why you must consider it:
- Better User Adoption
A progressive app promotes a highly engaging user experience. It has all the capabilities of a native app. It can even be installed on the home screen, which makes it directly accessible to users.
With this app, downloading is as simple as visiting a web link. The website converts itself into a real app by placing itself on the home screen. It’s not the same as browser shortcut. So, the results are the same as downloading it from the app store but without having actually downloaded it. Plus, once the PWA is installed on the user’s home screen, you don’t have to install updates. The app is updated automatically in the background. Your customer will always have access to new features.
- More User Engagement
Progressive web apps can also send push notifications like a native app. This allows businesses to reach their audience. Even though they are small messages, they have a huge impact. They play a critical role in grabbing the user’s attention. The added advantage is that the message is sent directly on the user’s phone. You don’t have to make an extra effort in collecting users’ email addresses before engaging with them.
Google says that 60 percent of the users allow the PWAs to send them to push notifications. This is a significant opportunity to promote your products and services. And the chances that a person will open a push notification are higher as compared to opening an email.
- Lower Development Cost
The building, maintaining and optimizing a responsive website is a resource-intensive process on its own. Native app development easily quadruples investment. Because it’s not just about creating the app but maintaining it, monitoring, offering ongoing support and more.
With a progressive app, you don’t have to deal with these issues. You have this unique opportunity of serving all channels as a single platform that is built and maintained by an only team. This reduces the cost of app development significantly. All your customers will enjoy the same user experience keeping it a multi-channel strategy.
- Faster Load Time
When it comes to speed, progressive apps are very reliable. The ability to coach information in the app as well as the browser makes it faster to load.
53 percent of the visitors don’t hesitate to abandon a website after 3 seconds of page load. If that happens, your conversation might fall to 21.8 percent on each second delay in page speed.
By their design, progressive apps are built to offer a smooth and fast user experience. It even can outperform page loads. These apps can load within 1 second, creating an instant speed experience and engaging users from the start.
Other than this, PWAs use less disk space on both the server and user device. This comes with benefits such as faster loading time, less storage space, low data usage, etc. You would be doing your customers a world of favor by offering them a PWA that loads in a snap.
- Better SEO
As the name implies, Progressive web apps are web-based. It’s easy to discover everything by the search engine. The content within the app can be shared, linked to and ranked by search engines like Bing and Google. Native apps, on the other hand, do not support the crawling of search engine bots.
PWAs have a fast load time, reduced bounce rate, minimum data usage, and highly engaging experience. These are all features that boost the SEO rankings of your app. Therefore, a PWA will automatically rank higher and better in SEO ranks. If it’s well designed, the app will rank better than a regular website.
These apps are built with JavaScript, but that doesn’t mean it would mess up with the search engine ranking of your app. Developers building these apps are aware of how to optimize the site to make sure the pages get indexed the right way. This can be easily done using a server-side rendering technique.
- Increased Conversion Rates
We all know a great user experience brings better conversion. If all the friction is removed from an e-commerce store, it gets easier for customers to achieve their goals and then, as a business, you can achieve your objectives as well.
Apps like Lancôme experienced a 17 percent increase in conversation, a 53 percent increase in mobile sessions and an 8% increase in conversation rates through push notifications with its progressive web app. PWAs are faster, leaner, efficient, and user-friendly.
- More security
In the web world, the security problem has been a strike in the nerve. That’s why developers and designers shifted to HTTPS websites that guarantee customer information will be kept secure. HTTPS doesn’t just guard user information; it protects against harmful sources as well. Web app developers create PWAs using fetch APIs and cache features. This reduces the load time, and the content is even available offline. What more would a user need?
Whether you are a startup or you have been in business for long, if you are selling a digital product, you could greatly benefit from a PWA. It can reduce the bounce rate by up to 90 percent. Your customers will enjoy a smooth experience as they would be able to take action swiftly.
Get in touch with a developer today to talk about a progressive web app for your business. Very soon, you will see an increase in conversation rate your bottom line revenue.
Author Bio Section
Adam Smith
The writer is a development expert at Origami Studios with an experience of 5 years in progressive web apps development with a varied skill set.
