If you run an eCommerce website, then you know that popup windows are a great way to increase sales. However, building popups can be difficult, especially if you’re unfamiliar with coding. That’s where a popup builder comes in handy.
A popup builder allows you to create custom popups without any coding required. This blog post will discuss the benefits of using a popup builder for your eCommerce website. We’ll also provide a few tips on how to choose the right popup builder for your business. So, if you’re ready to start seeing better results from your online store, keep reading!
What are popup builders, and what do they do
Popup builders are tools that allow you to create custom popups without having to write any code. Typically, all you need to do is enter the text and images you want to appear in your popup, and the builder will take care of the rest.
There are various popup builders available, each with its own set of features. Some builders are designed for general use, while others are geared specifically towards eCommerce websites.
The benefits of using a popup builder for your eCommerce website
There are several benefits of using a popup builder for your eCommerce website, including:
1. Increased sales
Popups are an effective way to increase sales on your website. By offering discounts or free shipping, you can encourage visitors to make a purchase. Additionally, you can use popups to upsell customers on higher-priced items.
2. Improved website performance
A well-designed popup will not slow down your website. On the contrary, it can improve your website’s performance by reducing the number of page requests. This is because popups are typically served from a cache, so they don’t need to be loaded each time a visitor arrives on your website.
3. Greater control over the user experience
With a popup builder, you have complete control over the look and feel of your popups. This includes the ability to customize your popups’ size, position, and timing. You can also target specific pages or products with your popups.
4. Easy to use
Popup builders are typically very easy to use, even if you don’t have any coding experience. Most builders come with a drag-and-drop interface that makes creating popups a breeze.
Many popup builders are available at a fraction of the cost of hiring a developer. Additionally, some builders offer free plans that allow you to create basic popups at no cost.
How to choose the right popup builder for your business
Now that we’ve discussed the benefits of using a popup builder let’s look at how to choose the right one for your business.
There are a few things to consider when selecting a popup builder, including:
1. The type of popups you want to create
Are you looking to create simple opt-in forms or complex sales funnels? Do you need the ability to target specific pages or products? Then, choose a builder with the features you need to create the popups you want.
When creating popups, it’s important to consider your exit-intent strategy. Exit-intent popups are designed to capture visitors’ attention who are about to leave your website. You can encourage them to stay and make a purchase by offering a discount or a free item.
2. Your budget
How much are you willing to spend on a popup builder? If you’re on a tight budget, several affordable options are available. However, if you’re looking for more advanced features, you may need to invest in a premium builder.
3. Your level of experience
Are you a coding beginner or an experienced developer? If you’re unfamiliar with code, choose a builder that offers a drag-and-drop interface. However, if you’re comfortable working with code, you may want to opt for a builder that gives you more control over the popup’s design.
4. The platform you’re using
Are you using WordPress, Shopify, or another platform? Make sure to choose a popup builder that’s compatible with your platform.
5. The customer support you need
Do you need customer support access if you run into any issues? Some popup builders offer 24/7 customer support, while others only offer limited support. Make sure to choose a builder that offers the level of support you need.
6. The integrations you need
Will you be integrating your popup builder with other tools or platforms? Make sure to choose a builder that offers the integrations you need.
7. The templates you need
Do you want to use a pre-designed template or create a custom popup from scratch? Make sure to choose a builder that offers the templates you need to create the popup you want.
Popup builders are an effective way to increase sales on your website. They offer many benefits, including improved website performance, greater control over the user experience, and ease of use. Additionally, popup builders are affordable and come with a variety of features. When choosing a popup builder for your business, consider the type of popups you want to create, your budget, your level of experience, the platform you’re using, the customer support you need, and the integrations you want to and the templates you need.