Do you think speed and performance can affect your business growth?
No doubt about that!
If your website loads slower, customers will be dissatisfied with your eCommerce website. In the worst-case scenario, users leave your website before it is complete.
Why Site Speed and Performance Matters for eCommerce?
Google research data also says that when the page load time jumps from 1 to 3 seconds, the bounce rate will ToToToout 32%.
You must monitor your website speed and performance to ensure better customer satisfaction and generate more revenue in your eCommerce store. To increase website speed, you must focus on various issues such as hosting, CDN services, image optimization, and performance.
In this condition, we will discuss the essential aspects of eCommerce websites this condition and their performance in-depth.
Significance of eCommerce Website Speed and Performance
So, why do site speed and performance matter for eCommerce?
It matters because your eCommerce website is the core part of your business. You showcase multiple products on your website for selling to customers. If the customers don’t get a better experience from your site, they will never return to your website.
Now, let’s focus on why you need to improve your site’s speed and performance.
Helps to Improve Conversion and Sales
One of the biggest challenges facing e-commerce companies today is providing a better experience to the users. I know managing an online store is time-consuming, and keeping it up to date with new products and features takes a lot of effort.
But while taking care of these things, owners tend to ignore the website’s technical facts. It includes the website’s design, UX, speed optimization, etc. But, they must take good care of website speed to increase the conversion rate.
The faster a website loads, the more your visitors discover possibilities exist are more possibilities to complete transactions and buy your products or services.
Well, website speed is not the only factor determining a website’s better performance. It would be best to have a relevant domain name, good page load speed, and a quality web presence.
By increasing these facts, eCommerce companies can increase the number of visitors, leading to a higher conversion rate.
Ensure a Better Consumer Experience
Millions of dollars are being spent yearly; E-commerce is one of the biggest industries in the world. And the success of an e-commerce business depends on the speed of its website.
Users expect websites to load quickly. Therefore, it impacts the user experience positively. But, if the speed is slow, they will likely move on to a different retailer or search for a different product.
The goal of optimal website speed is to ensure that users can load your website quickly while maintaining high performance.
Visually perceiving a website with a fast page load time is critical for conversions. Because it delivers an experience that is trustworthy, fresh, and engaging. A fast load time also ensures a positive user experience, which is key to building brand loyalty.
Reduce Bounce Rate
Bounce rate is the percentage of the number of users who enter a single page of your website and then leave without further activity. It creates huge impacts on the overall growth of your eCommerce business.
So, if your eCommerce website increases, your customers are not satisfied with your website’s performance.
It would be best to improve the website speed to solve the slow loading issues. As a result, the website provides a reliable performance to the customers, and this will increase consumer engagement. Here are some simple ways to reduce the bounce rate of your website.
Generate Successful Brand Value
Brand value is the overall acceptance of an eCommerce store to the custom period extended period. Therefore, it is not only focused on increasing eCommerce revenue but also on the overall aspects of marketing.
Besides, customers think your brand is trustworthy, you provide flawless service, and your value will stabilize.
In addition, to create a successful brand value, you need to promote and reach the maximum number of customers. For this reason, you must generate product feeds to promote your products on multiple channels such as Google Shopping Ads, Facebook Ads, Instagram Ads, etc.
After uploading to various channels, you can promote your products to a comparatively larger user base. If those users have a good experience with your website’s experience, they might be interested in purchasing your products.
If you can promote your products to a larger audience, your business brand value will increase automatically.
How to Improve eCommerce Website’s Performmany reach a large number of customers, you need to focus on improving your eCommerce website’s overall speed and performance.
This section will discuss some critical factors for optimizing site speed and performance.
Choose a Better Hosting Service Provider
You must select an appropriate hosting service provider when developing your eCommerce website. Website hosting creates a high impact on overall speed and performance.
Your website’s data is stored on the server of your hosting service provider. If the service provider contains a low-performing hard drive and limited bandwidth, your website’s speed and performance will become bad. So, use a faster hosting service with NVMe SSD. It helps to load your site faster than HDD hostings.
Besides, you must focus on website security to provide better consumer service. Because unsecured websites are unsafe and accessible to hackers, they will provide secure, faster hosting if you choose an excellent hosting service provider.
When choosing a housing provider, you must check their customer support opportunity. If your website server gets down, you need to resolve these issues immediately with the help of their customer support.
So, choose a better hosting service provider company to improve your eCommerce website’s speeds and performance. Various hosting service provider companies are available, such as SiteGround, Bluehost, Hostgator, etc.
Use the Help of CDN Services
CDN(Content Delivery Networks) is a group of servers locally delivering faster content delivery to customers.
In the server, you can easily store multiple data of your websites such as photos, videos, HTML pages, stylesheets, javascript files, etc. Therefore, you must choose CDN services if you want to improve your website’s page load speed and ensure a better experience.
When customers enter your eCommerce websites from different places around the world, they will become connected with their nearest server location. As a result, data delivery will be faster, and page loMultipleease.
Multiple Content Delivery Netare works service providers are available, such as Cloudflare, KeyCDN, Fastly, StackPath, etc. You can select any of them.
Optimize Website Images
Images, Videos, and other media files are essential for any eCommerce website. Shoppers mostly get interested in any website when they see attractive images.
An eCommerce website’s main components are images to showcase multiple types of products. At first, customers see the product images and get interested when they search for any products.
But images also can be harmful to the Usingerce website. For example, using too many images with ladies on your website will hamper the website’s page loading speed.
So, to improve your website’s speed and performance, you must optimize images. Then, you can compress the image size to an adequate size, the images remain at the optimum size, and customers get satisfied while browsing your websites.
In WordPress, you can access multiple image optimization plugins for your eCommerce store, such as Smush, EWWW Image Optimizer, Imagify, Short Pixel Image Optimizer, Imsanity, etc.
Optimize Website for Mobile Users
Nowadays, a considerable number of people use smartphones all over the world. The statistics say that currently, 6,567 million people use smartphones worldwide. So, it’s high time to optimize your website for mobile users.
Even Google reports that mobile-optimized sites appear in higher positions in search results.
The best way to increase business on a website is to ensure that it is mobile-friendly.
Mobile-friendliness means that the website is mobile-compatible and is viewable and accessible on a phone or a tablet.
Customers are increasingly relying on their mobile devices for everyday tasks. When they do access the internet, they expect to be able to quickly and easily access information anywhere and anytime.
To provide a positive experience for the users, online retailers cannot afford to ignore the importance of having a mobile-friendly website. Therefore, even if they have a large desktop website, it’s better to have one simultaneously.
Implement a Better Business Plan
Before starting an eCommerce business, you must create a perfect business plan. An eCommerce business will never succeed without a digital store.
Without a plan, it will never be successful.
Suppose you want to start an online bookstore. Before developing that store, you need to research your current marketplace competitors and customers. For example, which types of books the user wants and a popular genre among them might be the first question y.
When you get the overall idea, set a specific strategy and plan for the business. Starting your eCommerce store with a proper plan will increase your website’s performance and conversion rates.
Choose a Better eCommerce Website Builder.
An appropriate website builder, such as site speed, performance, and optimization, will greatly impact business progress.
As a new eCommerce business entrepreneur, you might feel confused about which eCommerce builder platform benefits you.
eCommerce website builders are platforms where brands customize their eCommerce store for multiple product selling. Multiple eCommerce builder platforms are currently available, such as WooCommerce, Shopify, BigCommerce, etc.
Among all of these, you can choose WooCommerce because it’s a more flexible and open-source platform integrated with WordPress. From this platform, you will get access to various types of WordPress plugins to customize your store.
Proper Ideas About Buyer Persona
The term “Buyer Persona” means information about the target audiences, such as age, gender, geographical location, etc.
From the buyer’s persona, you will get to know the ideal customers of your stores, like what are the approaches on your website and which device most customers use.
For most customer smartphones, you must develop a mobile-friendly interface for your website. As a result, website performance will increase, and customers will become satisfied.
You can customize your website based on that whenever you get general information about your customers.
Some Important Performance Testing Tools
Performance testing tools will help you to test your website in multiple situations. For example, with the help of tools, you can easily test the web page speeds and strength.
So, let’s focus on some essential performance testing tools and their features and benefits.
PageSpeed Insights
PageSpeed Insights is a powerful performance testing tool that provides website page performance on mobile and desktop devices. It also shows suggestions on how you can improve the website’s performance.
PSI provides real-time user experience data to website owners. It divides data into three different sections: good, needs improvement, and poor.
With the help of Lighthouse, this tool calculates website performance scores based on multiple metrics such as Speed Index, Cumulative Layout Shift, Largest Contentful Paint, First Contentful Paint, etc.
GTmetrix
GTmetrix is a famous website performance monitoring and testing tool. With the help of this tool, you can easily test the performance of your website all over the world.
You can also set alert options to get notifications when your website performs slowly. Also, GTmetrix has options to check website speed for 30 devices along with Android, such as iPhones, iPads, Samsung Galaxy/Notes, Google Nexus/Pixels, etc.
GTmetrix provides performance analysis data with four interactive graphs: Page Timings, Web Vitals, Page Size, Request Counts, and Performance/Structured Scores.
This tool contains additional features like Connection Throttling, HTTP Authentication, Email Digests, AdBlock Plus, API Functionality, URL Filtering, etc.
Solarwinds Pingdom
With the help of Pingdom, you can quickly test website performance based on accurate user data. They have been providing multiple services for almost 20 years.
Pingdom has real-time user monitoring tools. The significant features of this tool are live maps, user behavior metrics, and shareable reports.
Pingdom can identify the reasons behind the poor user experience and website performance and analyze the current trends among website users.
You can fix performance issues and set up performance levels based on your user’s demands. In addition, Pingdom tools must advise options to measure your site’s user experience for multiple devices, browsers, and platforms.
In addition, Pingdom tools provide data-sharing options. So you can share analysis reports with other stakeholders and customers.
Frequently Asked Questions
What are essential performance testing tools for an eCommerce website?
Ans: There are various types of performance testing tools available, such as PageSpeed Insights, GTmetrix, Solarwinds Pingdom, etc.
Which factors negatively impact an eCommerce website’s speed?
Ans: Bad hosting service providers and unoptimized images reduce the eCommerce website’s speed.
Which eCommerce builder is better for website performance?
Ans: The WooCommerce platform is the best for overall website performance and customization.
How do bounce rates impact an eCommerce website?
Ans: Bounce rate is the percentage of users who enter a single page of your website and then leave without further activity. If the website’s bounce rates increase, it reduces eCommerce website sales.
Why is a mobile-friendly interface essential for eCommerce?
Ans: Worldwide, a large number of populTTTortphones. To provide a better browsing experience to those users, you must develop a mobile-friendly interface for your website.
Conclusion
In the digital business world, an eCommerce website plays a magnificent role. However, you can’t generate your expected revenue because business owners present their products and services through the website to the target customers unsatisfied with your eCommerce website’s speed and performance. So, you must improve your eCommerce website’s speed and performance.
This article discusses some important ideas to improve your eCommerce website’s overall performance and speed.
We hope that it will help you in your eCommerce business.
