PIM stands for Product Information Management. In this article, you will learn why PIM is crucial for eCommerce. PIM systems provide the base for the complete enrichment procedures, development, planning, and disclosure of product details in several virtual channels. But first, let us look at some reasons for using PIM software for eCommerce.
Why PIM for eCommerce Is Essential
Reach the market in an instant
Irrespective of whether you are releasing a fresh product or a sales channel, your revenue generation depends on the time you take to go to the market. PIM software allows you to take care of all the essential product data seamlessly.
eCommerce teams and marketing teams find it easier to recover information from PIM without pursuing a long wait which used to be the case with ERP systems. The updated information is available readily at your fingertips, and you don’t need to search around in your mailboxes to find essential information.
Using integrations, you can also reduce busywork by adding data and information coupled with assets to various marketing technology software to achieve better results.
Enhanced data flow
The world of eCommerce serves a vast population of users. This translates into vast swathes of data. You will slowly witness folders, spreadsheets, and caches accumulating, which can create confusion. For better administration of this data, PIM systems are used since they can sort the data to serve both the customer and the supplier.
So, you also don’t need to spend hours manually collecting the data and spreading it among the stakeholders. PIM software can also do a fact check for you since it also uses references. If any new data is to be inserted, all relevant sheets, such as the client sheets, are updated at once with the help of the primary database created through the PIM system. The entire procedure is streamlined.
Create one source for product details
The source of product details is multiple departments coupled with tools. Gone are the days when one had to retrieve data from several systems and make bulky spreadsheets manually. A PIM system is impressive since it efficiently integrates multiple elements such as product specifics, intellectual assets, and marketing processes.
You can harvest the data from distinct sources, such as an ERP. You also can add the data without any intermediary to the PIM. The product records that exist on the PIM software can be quickly transferred to different locations like e-commerce platforms, social media markets, and marketplaces. If you make any changes or updates to such records, they are automatically created on the complete system, including sales channels and product catalogs.
Better experience for customers
Selling on eCommerce platforms can work both in your favor and against it. For example, if you can discover new customers in cyberspace, you might have to let go of some. Close to half of the total customers will no longer stick to a brand if they feel they are not getting good customer service.
Customers also get annoyed if they continuously receive irrelevant content from the brand. PIM software acts as a catalyst to create a positive customer environment. A satisfied customer can also suggest your brand to other potential customers. More than half of the customers admit to using social media at least once while looking up product information.
A PIM system acts as a safeguard to confirm whether your data is not missing any crucial elements. When customers receive accurate and complete information, they place more trust in a brand and tend to stick with it in the long run.
Develop enhanced marketing strategies
More than 90 percent of customers claim that they value the experience provided by a company equally to their services and products. In addition, customers often use more than one channel, so it becomes essential to give them an integrated experience to retain them.
If you create a single source for your product information, you can improve the overall user experience since you can now provide the correct details to them with the help of PIM. Your customers should get accurate information at all stages of the buying procedure.
Optimized channels for data distribution
Distinct social media channels demand different content requirements. When you have PIM software, you can choose the content, media elements, and data you wish to upload on various social media platforms without the role of humans in the process.
This strategy allows you to make the most out of your online assets, with the audience and platform being essential factors. Your team will also have to spend less time in the production process. PIM systems can also work well when it comes to international viewers.
On average, online time spent per person is seven hours per day. Fifty percent of this time is devoted to social media. This means that the number of clients you can have is limitless. You can’t spend all of your time on the internet, so PIM software can constantly step in and distribute critical information throughout the globe.
If customers can discover your brand quickly, it increases the likelihood of becoming your customer.
Conclusion
Selling on eCommerce platforms has become the primary sales channel for many brands, and this sphere is constantly expanding. You won’t be able to grow much if you attempt to join it yourself. But if you utilize PIM software, you build a personalized data ship that allows you to navigate, solve persistent issues, and create a smooth way.
The efficiency in management provided by a PIM system is unmatched, considering the tight competition in today’s eCommerce landscape. If you don’t have PIM in your eCommerce strategy, you are at a disadvantage compared to your competition. Big companies should never consider giving it a miss.
You can do away with manually entering data, improving customers’ experience, and spending less money and time. The PIM system can also make amends to work well with multiple channels.
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