User experience, commonly shortened to UX, refers to a customer’s interactions with and experience a product or service.
Whether it’s cutting out unnecessary steps in the sales process or automating the roles previously filled by skilled workers, finding ways to enhance the user journey has preoccupied business owners for generations.
In 2021, user experience has taken on even greater significance.
With this era’s reliance on smartphone apps – some of the most valuable companies in the world make their money through these apps – the importance of user experience has never been more crucial.
Long gone are the days of mail order or buying through a telephone service – making the digital transformation of outdated business operations so overdue.
To explain why brands are so engrossed by searching for the perfect user experience, we’ve analyzed many reasons that make perfecting the user experience such an absorbing task for businesses.
For many businesses, finding a faster route from A to B will reduce their spending and help create a more straightforward customer journey.
If there are elements of their business that can be automated and sped up, companies will almost certainly pursue these minor advantages to pursue a simpler, more efficient customer journey.
Ironing out any inefficiencies in the customer journey will help companies cut costs and eliminate any extraneous fat.
The by-product of an efficient customer journey is improved sales. Customers no longer bewildered by overly complex layouts and a cluttered, clunky product will be more likely to engage with your offering and make their way through the sales funnel unimpeded.
Ultimately, a strong layout and design will influence the volume of people willing to engage with your brand’s product or service. Thankfully most eCommerce platforms today keep up to date with the latest UX trends and allow you to create a good customer experience.
The simpler they find that process – one that is absent of technical glitches, confusing customer journeys, and slow patient testing load times – the more likely they are actually to do business with your company.
Ensure customer loyalty
From writing blogs, producing videos, or spending on channels such as Google Ads or Display advertising, all your marketing efforts will be for nothing if you don’t deliver a good user experience.
If customers are sure that they will receive stellar service, why would they bother trying out the competition?
Equally, if your offering doesn’t meet the mark – it isn’t intuitive to pick up and use, it lags, and it’s generally cumbersome and difficult to navigate – customers are going to run and ward off others from using it too.
The happier customers are using your product or service, the more likely they recommend it to their family, friends, and colleagues.
And because the review system is such an ingrained part of app stores, popular opinion really matters – it can make or break your business. The first thing users see on the app store when taking a look at an app is a list of reviews aggregated into an all-important star rating – along with the number of downloads.
If you want customers to continue to come back to your app, you have to prize user experience over all else. It’s the quickest way to garner a stellar reputation for your brand.