Which eCommerce Models Provide Greater Revenue Flow?

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Which eCommerce Models Provide Greater Revenue Flow?

If you want to earn a healthy living by using the Internet, like selling stuff and services online, you will face many problems. However, you can run an eCommerce business by developing an eCommerce application and selling online. Numerous eCommerce revenue models are available, bringing your business sustainability and getting you maximum profit. You also can get your eCommerce application by developing an eCommerce mobile app.

In this article, you will get some information on various e-commerce models. Of course, none of the models below are superior to any other, but these models describe the nature of the business. For example, if the transaction is between a customer and a business entity, then the transaction is either B2C or C2B.

Which eCommerce Models Provide Greater Revenue Flow?

You can classify the e-commerce models broadly into three primary categories. These models are based on business classification, an e-commerce model based on a revenue stream, and a product revenue model.

Let us explain these three models and their subcategories briefly.

E-commerce model based on the business classification

Under this grouping, there are mainly six different models:

B2B e-commerce model 

Your business model is B2B or business-to-business if transactions are done between two different business entities. For example, a business deals with another business; it is a B2B (Business to business) model.

In this model, your primary customers are other businesses that will utilize your products or services to start their own business (it could be either online retail or that traditional brick-and-mortar store).

Examples of this model include a furniture company, a computer software company, or an electrical company. Any business that wants to build a physical setup will need them to set up their infrastructure.

B2C e-commerce model 

B2C e-commerce also called the business-to-customer model, can be best described as the traditional e-commerce business model. In this model, a company sells its products or services directly to the consumer through an eCommerce mobile app or a website. Any e-retail store is a perfect example of this kind of business model.

You will find that most of the eCommerce app development work is being done for the B2C business models, which is a very profitable business method.

C2C eCommerce business model 

A C2C business model is a business model which does not include any business entity but only consumers. This model includes only end-to-end consumers. For example, a customer sells its product to another customer, which is a C2C transaction.

These types of transactions are usually seen as second-hand deals. If a person wants to sell his used car, and another customer is interested in buying it in a second-hand deal, they have made a C2C transaction. 

eCommerce mobile app like OLX, Quikr, etc., is designed for C2C transactions. Almost all of the transactions made on OLX and Quikr are C2C transactions.

C2B e-commerce business model

C2B, or Customer-to-business business model, is a rare business model in which a customer sells services to a business entity. A business entity is availing services from a customer! Strange! Isn’t it? This type of business model is usually seen in affiliate marketing programs. A customer can put any business ad on his blog or website and earn a commission for redirecting traffic or making sales on that business entity. The business entity will happily provide commission, as the customer has redirected his traffic to their website and made sales.

So, these C2B transactions are done between any eCommerce business entity and an affiliate marketer who drives their traffic to that eCommerce business. 

B2G e-commerce business model 

The B2G or Business-to-Government business model includes transactions between a business entity serving the Government. For example, if a business entity sells its services or products to the Government or any Government agency, it is called a B2G transaction.

An example of this business model is any software development company that provides services like eCommerce app development or other services to the Government. It is a B2G deal and falls in B2G transactions.

C2G e-commerce business model

C2G or Customer-to-Government business model includes any services for which a customer pays to the Government, such as taxes for water, electricity, or anything a consumer pays to the Government, which is the C2G deal.

One example is paying toll taxes to drive on the national highway or paying for the Government’s electricity.

E-commerce model based on revenue classification

Under this, there are multiple subcategories, some of which are as follows.


If you can invest a lot of money, this e-commerce business model may suit you.

In this business model, you store many products in your warehouse. Then, whenever an order is placed with that online retail store, you will sell that product directly from your warehouse to that online retail store, and that retail store will sell that product to the consumer.

In this way, your work is confined to inventory management, as your partner retail company does all the work for attracting customers and selling those products.


This model is just like warehousing but in reverse order. In the dropshipping model, you don’t have to keep any inventory. Still, you only need to maintain your e-commerce application on which consumers can come and look at the different products you are selling.

Any product the consumer selects is shipped directly to their address through your delivery partner. This allows you to start your business with minimal capital, as you don’t have to spend much money on warehousing or inventory management. And you need to take care of your online retail platform.

Subscription e-commerce

In this e-commerce model, you must deliver the products at regular intervals for which the consumer has subscribed for a particular subscription fee.

Some products are needed at regular intervals. Like food products or grocery items. These products you will need every week or every month so that you can provide those regularly needed items as a subscription.

eCommerce  as per product model

Single product model

Many reputable brands offer a single-product model through easy retail store sites. In this model, a company or a business entity runs solemnly on a single product. 

Multiple product models

This model is the opposite of the single-product model, where you can sell as many products as possible. While this may look more profitable than the single-product model, it leads to more complicated inventory management problems.

Affiliate product model

In this e-commerce product model, you must provide commission fees to your affiliate marketer if he successfully redirects a customer to your online business store. That customer makes a business deal with you. So, overall, you are paying the affiliate marketer to drive customers to your website.

So, these were some of the eCommerce models that can earn great revenue. Developing an eCommerce app for your business is one of the latest trends in most businesses to make their business global and earn a reputation worldwide.

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