Who would not like to increase the number of leads for their company? It would be a dream. But before getting into the practice, you need to understand digital inbound marketing.
Shall we start?
Inbound marketing: what is it, and what is it for?
Inbound marketing is a digital methodology used in the commercial environment to attract customers through content and memorable experiences for consumers. Currently, 75% of companies use digital inbound marketing to connect with customers, solve their problems and needs, and generate leads.
Inbound digital marketing allows you to combine digital marketing techniques and non-intrusive advertising. In this way, and thanks to search engine positioning techniques, such as SEO, it is possible to capture potential customers and feed their journey with relevant information until they make their purchase decision.
While in traditional marketing, the company goes to the customer to increase sales through a massive strategy (such as billboards, television, or radio ads), digital inbound marketing uses an attraction strategy to attract customers.
Now that you know digital inbound marketing, we will show you the steps to apply this methodology effectively.
What is the methodology of digital inbound marketing?
As we have seen, the objective of digital inbound marketing is for the client to find your business through content on social networks, website optimization, blog articles, etc. Did you know that 51% of shoppers use at least Google to find information about a purchase they plan to make?
Next, we show you the stages of the digital inbound marketing methodology:
It is about attracting consumers through the content of interest that meets their needs for knowledge, information, etc. For example, ebooks, blog articles, webinars, etc.
After attracting users with the content of interest, it’s time to offer information about your products that can satisfy their consumption needs. Then, it’s time to engage with your potential leads and offer trials or promotions. 35% of consumers who accept a free sample choose to purchase the product or service.
Although an interaction is a key stage of the digital inbound marketing process, you must provide tools to customers to successfully reach the end of their purchase.
It is time to transform those leads into sales and build customer loyalty. Consider creating loyalty programs and optimizing your customer service to deliver a memorable customer experience.
What to do after applying the stages of inbound marketing?
After applying the stages of inbound marketing, each company must work to amplify the reputation of its brand by reaching more people. With so many platforms, digital inbound marketing works for all types of companies, both B2C and B2B. However, in the B2B sector, where the buying and selling processes are longer, it is considered useful to consolidate a brand reputation among customers, offering them valuable content personalized.
What can you achieve with the application of the inbound marketing process?
- Strengthen the presence of your business so that your customers will find you when they perform a search related to the industry to which you belong;
- Position your company at the top of mind in its category, transforming it into a benchmark;
- Consolidate lasting business relationships based on trust and personalized attention;
- Generate more leads, more sales opportunities, and higher profitability.
Techniques to apply digital inbound marketing to your business
As you have seen, digital inbound marketing allows you to build trust with potential customers who have shown interest in your product or service.
Do you want to start now? Here are some ideas to get you started.
A blog is an excellent tool to generate traffic to your business page. In addition, in the blog section, you can provide added value to your readers, improving their experience and time spent on the site.
To do this, we recommend you work on SEO positioning and keyword research, create content frequently and share it in email marketing campaigns and social networks.
- Positioning in search engines
A good search engine positioning will benefit your inbound digital marketing techniques. SEO is a set of practices that can give content visibility on search engine results pages.
They are pieces of educational content with deep research. It is a perfect hook for those potentials with a clear informational or technical interest.
When these users have downloaded your content, you can use their email to carry out email marketing campaigns and work on their conversion. They are usually free and are exchanged for contact information.
In recent years, infographics have become one of the most used resources in Inbound Marketing. This is because they are based on their visual character and storytelling. What’s more, DesignCap infographic maker makes the process pretty easy.
- Webinars and seminars
You can present lecture-style content to a dedicated web audience with an online seminar.
Most of them are integrated into a digital inbound marketing strategy, so they usually deal with how to use a digital program or tool. But, most of the time, they are free and aim to attract leads.
Did you know that 90% of Internet users say they watch videos online at least once a month? The content you can convey in a video is much broader, condensed, and attractive. You can use FlexClip video editor if you do not know about video editing.
Podcasts have become very fashionable in recent years, and they can also be hosted on streaming platforms where users can download or play them live. An Insiderintelligence report assures that the annual growth rate of podcasting will be between 25% and 30% in the next five years.
Measure your inbound marketing results
Now that you know what digital inbound marketing is and what it is for, you are probably wondering how to measure results. Inbound marketing has many metrics and indicators that are key to performance.
The main digital inbound marketing KPIs that you can measure are:
- Cost per lead
- Acquisition cost per customer
- The value of the customer life cycle
- The returns on investment
Having this data makes the inbound marketing process more agile, it will allow you to reduce costs, and most importantly, you will be able to achieve your goals.