The world of digital marketing can be overwhelming. There are over 1.5 billion websites, and it takes effort to be found. You have to find the channels that work for you. They should be cost-effective while delivering results.
Before starting your marketing campaign, ensure that you have a well-designed website. It will make the first impression you make. Broken links and slow pages could frustrate your marketing efforts.
What are the Best Ways to Advertise Online?
Here are ten strategies you can use to advertise your business online.
1. Take Advantage of Facebook and YouTube
According to Statista, internet users in 2018 spent over two hours on social media daily. You can use your pages to promote your business. Alternatively, Facebook and YouTube provide opportunities to make adverts at a fee. You can choose the people you would want to reach for optimization.
2. Pay Per Click
Popularly known as PPC, this is a form of internet marketing where advertisers buy visits to their site. With this method, you only pay for users who click on your ad. And you can then work on converting this traffic into customers. You can put your adverts on websites, social media sites, and search engines.
3. Google Ads
Google also provides the option to advertise through a pricing model that involves bidding. Advertisers create accounts and choose keywords that they would like to bid on. The keyword is linked to an ad. When a user makes a search query, Google looks at the advertisers’ pool and chooses an ad based on the maximum bid and relevance to the keyword.
4. Banner Ads
Banner ads are easy to create and still popular despite being among the oldest forms of online advertising. It involves the use of a rectangular graphic display on a host website. It serves as a direct link to the advertiser’s site. They are image-based, and you can enhance them to attract the visitor’s attention.
5. Be Active on LinkedIn
Do not ignore the power of LinkedIn in reaching out to potential customers. If you are offering services or goods relevant to a specific industry, connect to your target audience using LinkedIn groups. Add value to conversations as you give recommendations to your products. You can also contact people directly without being touched and share your message.
6. Websites and Blogs
Most consumers today use the internet to make buying decisions. They will find the most valuable content and follow the provided recommendation. Have a blog section on your website. Post helpful information in the blog, and use links to refer the reader back to your products. Guest posts in other blogs and include links to your website.
7. Search Engine Optimization (SEO)
Having a website is not enough. Successful SEO will put you ahead of the competition. It will have your site at the top of SERPs. This, in turn, increases the number of people who visit your website and view your products. For instance, use relevant keywords and have links to high-quality websites.
8. Use Instagram Influencers
You can reach your message to millions of people globally through social media. But it would be best if you were visible to achieve this. And you probably don’t have the size of following it requires. But influencers do. Choose an Instagram influencer who is relevant to your niche. They can spread the word across other social media channels as well.
9. Use Email-marketing
This is an excellent way to contact buyers directly. It is also cost-friendly. But you will need to find ways to access their e-mail addresses. Give something for free in exchange for their e-mail. It could be a free trial, a sample, or a mini-version of the main product. Once you have their address, build a relationship using free advice, coupons, and highly personalized messages.
10. Participate in Professional Webinars
To build your online market, present yourself as an authority in your field. You can achieve this by giving talks in popular online conferences such as TED Talks. Be consistently active in webinars and sound knowledgeable. The larger the audience, the better exposure you will get. It will get your business on the map.
How to Advertise Your Business Online?
The most important thing when advertising your business online is adding value to your audience. It should not be obvious that you are trying to sell something. Grab your audience’s attention using valuable information and naturally lead them to your website.
Try not to be spammy on social media. You could quickly lose your following and earn a bad name. The same thing applies when adding links to your blog posts. Use fact-driven sites.
Pay for ads wisely. It should target your market’s age group, gender, location, and interests. Use a relevant and eye-grabbing advert.
Be sure to stay alert on advertising trends. To beat the competition, you must remain relevant.
Winding up, aggressive marketing will be the success of your online business. But it does not happen overnight. It takes consistent effort. Make use of social media and e-mail marketing platforms. Be active in the online community by providing helpful content through blog posts, webinars, and online conferences. And do not forget to optimize your site.
Frank Stovall is an avid traveler, rock climber, and adventurer. As the active public relations manager for XO, where one can instantly book a flight on private jets, he can travel far and wide, with Joshua Tree National Park being one of his favorite recent destinations.