Eight eCommerce Tools to Boost Your Business
Increased use of smartphones and tablets has opened up eCommerce doors and boosted its growth significantly within a short span. Yet, eCommerce business owners and managers are scrappy to learn one or two things to increase sales and enhance overall performance.
That is why we have initiated this post to provide some information regarding useful tools for eCommerce business.
No.1: Google Analytics
It is typical for all kinds of websites. Still, its special eCommerce features and offerings can give insights into the user journey, user behavior, and the entire conversion path.
You can identify which channels are performing the best and where conversion proves struggles. Then, you can run split tests and recognize what can work for your online storefront.
You can observe the performance of your email campaigns and social media campaigns.
We also know the potential of email marketing and its feasibility in modern contexts. Therefore, running effective email campaigns need capable tools to visualize the fate of your email in the inbox of the recipients.
Running an email campaign with advanced templates, features, and functionality increases the conversion rate many folds. Therefore, MailChimp is providing responsive email templates with customization tools, so your email marketers and designers can deliver bespoken emails according to the needs of your target audience and events.
No.3: Hello Bar
For effective email marketing and other online marketing techniques, capturing quality email addresses is vital for success. Therefore, most marketers use popups to capture contacts and various marketing surveys.
Similarly, notifications through popup windows are prohibited for the sake of the UX of the website. Therefore, we need to find other ways to accomplish such marketing tasks without relying on popups.
In due course, Hello Bar is an excellent tool to grab more attention towards your messages running in the strip on the top of your web pages and delivering subtle messages without disrupting the UX of the eCommerce site.
It is a social networking site but comes with handy tools for eCommerce vendors. Like Pinterest, it is a visual social media tool to propagate your brands on the web by covering mobile users.
You can use its visual tools to capture images of real-world users with your products or using the products so you can place solid proof of your product or brand augmentation of social media sites other than Instagram like Facebook and Twitter by sharing updates through Instagram integration.
No.5: Sumo Me
Unlike Hello Bar, Sumo Me is a popup-based tool to capture email and other contact info, deliver insights into the user journey through a heat map and place CTA wherever and whenever you wish.
You can set Sumo Me popups to address your audience without disrupting UX and with a higher conversion rate. In addition, the Heatmap tool gives insights into the user behavior by providing areas where the most clicks occur or not at all. Thus, you can decide where to place products and where not.
No.6: Lucky Orange
Google Analytics has many constraints to deliver bespoke and a wide range of needs of modern eCommerce. Unfortunately, top-shelf analytics paid tools are out of reach for small to medium capacity eCommerce businesses, so Lucky Orange offers an affordable option.
It has tons of features and functionality, so many are not included in Google Analytics. For instance, Heat Map, Recordings of Visitors, and others to get insights into how visitors interact with the site and its various components and what we can do to enhance it.
We know acquiring a new customer is a costly affair compared to re-engaging the old one. Therefore, eCommerce needs to increase repeat customers by retargeting them via email and other re-engagement campaigns.
AdRoll provides retargeting tools to recapture the eCommerce site visitors who surf the site but do not buy anything, even focusing on the customers who are buying in the inadequate amount to increase the Average Order Value (AOV) of the online storefront.
If you are running remarketing using AdWords, AdRoll can explain where and why you are going to do wrong so you can correct it and get maximum from your efforts.
It is another customer tracking tool to capture your visitors’ interaction and let you personalize it to reap the maximum impact. You cannot treat your customers equally, as each customer is unique and comes with unique needs.
Therefore, the Receiptful tool helps you find out the most viable products for your customers to show and win the lead to increase your conversion rate. It also allows you to regain your lost purchase by retargeting visitors who had abandoned the cart through email marketing and incentivizing the lost visitors with tailor-made ways.
Receiptful gives you email receipts with a 70% open rate and 10% conversion rate. In addition, you can add personalized components in email receipts and can earn decent revenues.
The success of eCommerce depends on several aspects, and increasing sale is one of them. Therefore, we need various tools to get insights about the behavior of visitors, the effectiveness of marketing incentives, organize the marketing campaigns, and increase conversion rate through proper optimization.
Unfortunately, all these mentioned tools only work well when you have a perfect eCommerce store from a UX and usability point of view. Thus, you must have an impeccable team of Ecommerce Developers who can give you an out-of-box eCommerce store with the integration of such advanced tools to realize the most from the market with the minor investment.
Tarang Vyash is the Head of the Development Team at Perception System Pvt. Ltd., the Leading eCommerce Development Company. He has been in the industry for the last 15+ Years.