Managing data with efficiency is becoming much more complicated as time goes on. Fortunately, though, it doesn’t have to be this way. For example, have you got products that you want to sell but don’t have a repository in which you’re able to feed rich information about products to your eCommerce store? PIM, short for product information management, is at your service.
According to BetterCommerce, PIM offers everything you need to market and sell online – these factors can be added onto any channel, from ERP systems to e-commerce stores. All of the below should be able to be united and managed in a semantic, structured manner:
- Product SKU and other stock information
- Product currency and translations
- Product photos, such as PDFs, images, and videos
- Product pricing
- Product colors
- Product names and descriptions
- Size, ingredients, and other materials
- Product categories
And some of the top benefits of PIM systems are:
- Allows e-commerce stores to consolidate all important data in one place
- Make the most out of resources through structured workflows
- Manage all tailor-made information and rich product content onto relevant channels
- Increase sales through return customers via valuable content and data
Alongside having a simple to use, fast API, your product information management system should be easy to create an enjoyable customer experience. PIM acts as your one-stop, centralized hub to control all products and data fed into eCommerce platforms. It’s as simple as that.
Enhancing Headless CMS with PIM
Generally, eCommerce store owners use their CMS for data, blog posts, rich media, and more – but what happens if you want to offer your mobile app with content? This may mean you have to utilize other systems, which could potentially cause errors, reducing productivity and efficiency levels within the workplace. Many companies are now using headless CMS to tackle this problem due to flexibility and ease of use.
Moreover, PIM makes way for eCommerce store owners to manage rich taxonomies to organize products into a matrix – this means they can build easy navigation for easier findability on the front end. Finally, whether you want to sell on an app or a website – creating a good user experience requires rich media, which includes storytelling through videos, images, and things that aren’t just your products. This would therefore help to enhance stories on an emotional, relatable level, where PIM comes in handy.
In 2020, Google’s Core Web Vitals focused on building a fast as possible web store with a fast API – with PIM and headless commerce, focusing on limiting extensive data and working on the information you need, making way for low latency product information. Likewise, headless commerce lets store owners split apart the front and back end – that combined with PIM, will serve all product information and rich marketing experience to enhance return customers.
All in all, if you require a system that offers PIM processes, headless commerce is a great system to use. You can save time, costs, and complexity by allowing product data and content to unite, all in one place.