Video Editing Software for eCommerce
- eCommerce

Video Editing Software for eCommerce

Do you have a video you’d like to put on your eCommerce website? Maybe it’s a short explainer video or an instructional video. Regardless of the video, you’re uploading to your site, it will be well served by adding the proper editing software beforehand. 

Video is an important part of your eCommerce strategy, whether you are a seasoned pro or a beginner. Creating high-quality video content can be time-consuming and expensive, but it is necessary if you want to stand out.

Video Editing Software for eCommerce

In this post, we’ll discuss each of our favorite options — Movavi, CyberLink PowerDirector, Adobe Premiere Elements, and Pinnacle Studio 25 — To help you find the best option for getting your video online.

1. Movavi

MOVAVI is an easy-to-use video editing software great for beginners but still powerful enough for advanced users. It has over 20 effects and transitions, including the ability to create motion graphics in-app. There are also plenty of other options available on the Movavi website if you want to add more filters or transitions later.

The software also has a video stabilization feature, which is great for those looking to get rid of shaky footage. Additionally, it has a built-in audio editor that allows you to add sound effects and music to your movie. Finally, there’s an option to create GIFs directly in Movavi — perfect for sharing on social media!

2. CyberLink PowerDirector

CyberLink PowerDirector is a powerful video editing software for beginners and pros alike. It has over 70 different effects and transitions, so you can create whatever kind of movie you want. In addition, if you’re looking to add some music to your project, there are plenty of options in the app’s built-in audio editor. PowerDirector also has a stabilization feature that lets you smooth out shaky footage, which is especially useful if you’re planning on sharing your videos online.

This software costs $60 per year after a 30-day free trial period. It has features like 3D animation tools and background music integration—but it’s not as simple to use as Movavi.

3. Adobe Premiere Elements

Adobe Premiere Elements is another good option for beginners. It’s easy to use but has advanced features like 4K video editing and 3D animation tools. This software is available as a standalone app or in Premiere Elements bundles with other Adobe products. You can get the full Creative Cloud experience if that’s what you want.

And also, If you want something even more powerful than PowerDirector, Adobe Premiere Elements might be your best bet: It starts at $99 for the full version but includes tutorials on YouTube and other online resources that will help you get started quickly.

4. Pinnacle Studio 25

Pinnacle Studio 25 is another great option for beginners. It’s a bit more affordable than the other options on this list, but it still offers plenty of features to keep you busy. This software is available as a standalone app or in bundles with other Pinnacle products like video capture cards and microphones.

This software is designed to be as simple as possible, making it easy for beginners to get started. A helpful tutorial also walks you through the basics of using the program. Then, you can edit your video and add professional effects like transitions and titles. You can also focus on just organizing your footage by adding markers and easily finding specific clips.


There’s no denying that video and eCommerce are a match made in heaven, especially since they come together so naturally through social media marketing. The video seems worth the time and effort if it means you can give your customers a more personable feel for who you are and how you operate. This is the purpose of the video when it comes to eCommerce: to give viewers a sense of your brand and instill confidence that you’re the right business for them to do business with. The trick is finding an easy-to-use program that won’t require a master’s degree in computer science to learn how to use. These programs should make things as simple as possible, so you’re more likely to take on video as part of your marketing plan.

Video Editing Software for eCommerce

Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.