Use Alt Text in Email Marketing

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Use Alt Text in Email Marketing


Alt text is the textual language that appears instead of a visual on a website page if the picture fails to appear on a user’s device. This content aids search engines in crawling and ranking your website and helps screen-reading programs describe photos for visually challenged readers.

Optimizing the alt text of the image on your website is a surefire way to improve the user experience for all your visitors, regardless of how they arrived at your site.

Tips for Including Alt Text with Your Images

When editing a blog post in a content management system (CMS), the alt text for images is usually found in an “image optimization” or “rich text” module that can be accessed by clicking on the image itself.

What is the significance of alt text for images?

We’ve already mentioned numerous reasons why alt text is essential: specifically, image traffic, user experience, and accessibility. When you write alt text for your images, keeping these considerations in mind will help you produce the most significant results. 

Here, we’ll look at the most critical reasons why alt text is so important.


To make the material more accessible for persons with impairments, W3C established its Guidelines 1.0 for Web Content Accessibility in 1999. One of these requirements was to “Give corresponding proper possibilities to visual and auditory content.” 

That means any webpages having images (or videos, audio, plug-ins, etc.) must include appropriate data for their audio or visual content. For instance, a website contains a picture of a downward arrow that leads to a list of the contents. 

A similar phrase in the text may be “Click here to view the table of contents.” Again, a user who is blind or uses assistive technology like a screen reader could comprehend the image’s function with this information.

As a result, users with visual impairments will still be able to enjoy your visual content thanks to the inclusion of alt text.

User Experience

Using alt text improves the user experience for all users, not just those with visual impairments. For example, a user is experiencing issues with their site’s visuals due to a slow Internet connection. They’ll see the alternative text and the broken link icon. They will be able to understand the message conveyed by the picture.

For instance, a user could view the picture on the left. If they can’t, the alternative text will be read aloud or displayed to them on the right. It could be due to a handicap, limited bandwidth, or other factors. As a result, the user experience will be enhanced compared to if alt text hadn’t been provided.

Visual Congestion

Images can be indexed as clickable links in image packs or on Google Images when used with appropriate alt language. Image packs are a type of specialized result shown as a linear array of picture links that can show up in any organic position.

Image packs and Google Images offer additional opportunities to attract natural search traffic. As a result, it will lead to an increase in thousands of monthly visitors.


Where do you begin creating alt text for online content such as web pages and blog posts? First, you may want to audit content to check if untagged images could benefit from alt text. Note how the pages update with new alt tags fares in organic traffic. 

Optimizing photos is the way to improve your SEO. While optimizing images by including alt text is a simple process, it is far from the only available method. Content Marketing Services is worth monitoring if you’re seeking more tactics to improve users’ experience on your site.

Use Alt Text in Email Marketing

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