Shocking Facts About Social Media to Help You Improve Your Marketing Strategy
Social media is used by over two-thirds of all internet users, and it will only continue to grow rapidly as the internet becomes more accessible. In the United States alone, most adults will spend over 6 hours every day glued to their smartphones. Your target demographic is changing, but is your business adapting to this change?
Here are six shocking social media facts that will help you improve your digital marketing strategy.
1. Twitter Is Attracting Baby Boomers
Twitter has the fastest-growing user base in the age bracket of 55-64, while Facebook lays claim to the age bracket of 45-54. These impressive numbers bust the age-old myth that the internet and smartphones are only for young people. It is important to target older users in mind when using social media. If you only focus your digital marketing strategies on younger people, you are missing out on a huge chunk of an important demographic
2. Mobile Advertising Represents 94% of Advertising Revenue for Facebook
There are over 1.15 billion mobile users on Facebook. This huge market is being tapped into by advertisers who are willing to pour billions to reach out to their audiences. Facebook Mobile accounted for 94 percent of total advertising revenue in Q2 2019 alone. They posted an impressive increase in revenue from $13.23 billion to $16.89 billion in Q2 2018.
Savvy marketers have identified social media as a lucrative opportunity, and they will leave no stone unturned to connect with their audiences. To stand out, you need to design content that can be easily displayed on mobile devices and smaller screens. Try to make it easy to share content on social media through mobiles to maximize content circulation.
3. YouTube Dwarfs Cable TV
YouTube is giving cable TV a run for its money. Since its inception, YouTube has reached more people than the cable network. The popular video-sharing website offers a lucrative opportunity for brands to connect with their target audience. It also allows social media influencers to increase their influence. Case in point: Ethan and Hila. They sell their merchandise, T-shirts, mugs, and other accessories to thousands of users around the world by using their YouTube channel.
It makes a lot of sense to utilize this platform with such a wide user base. Try to make videos that appeal to users and address their pain points. A good idea is to make how-to guides and in-depth videos that explain how to deal with a problem or share your viewpoint on a topic respectively. Just make sure you have a consistent strategy that works. You can also utilize YouTube for ads. Make sure to create high-quality videos to get the most attention.
4. LinkedIn Continues to Stay Relevant
Did you know that two new professionals join LinkedIn every second? LinkedIn was able to grow its user base from 467 million in 2016 to over 590 million in 2018. This makes LinkedIn one of the best platforms for marketers. By contrast, Twitter only gained 9 million users in two years while Facebook’s growth has been plateauing for a while.
What does this mean for you? LinkedIn has a comprehensive advertisement solution for businesses, and it allows you to reach out to millions of new users every day. You will need a compelling profile for both your business and individual profiles to make an impact. You can always hire a LinkedIn profile writer to do this for you.
A good idea is to create a LinkedIn group to provide information to new users.
5. People Turn to Social Media Before Making a Purchase
According to Nielsen, over 46% of users rely on social media before purchasing a new item. Most users don’t trust businesses that have a weak presence on social media. Your best bet to earn trust is to create social media profiles on every avenue possible, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, and more.
Besides, customers feel more confident with their purchase when they know it’s easy to reach out to a sales representative over Facebook. In this regard, social media is one of the best customer acquisition tools for users.
6. Your Competition Heavily Relies on Social Media for Business
Did you know that over 93% of marketers use social media to reach more users? Think of social media as a tool that levels the playing field for both big and small businesses alike. You no longer need a multimillion-dollar business to show up on someone’s feed. Just a shoestring budget with lots of good content is enough to put the word out.
If you are struggling to make your strategy work or need advice, consider asking an expert to handle your social media marketing for you.
Author Bio: Dave Brown has been closely working with small and medium enterprises for over 10 years now, helping them increase brand awareness and driving new sales. He is Head of Content Marketing at Content Development Pros and leads a team of experienced LinkedIn profile writers. When he’s not busy with social media, Dave can be seen swimming, reading, and playing video games.