Use your Passion to Fuel a Successful E-Commerce Business
Many of us walk into work each day, do what we need to do to get through the shift, then leave uninspired. In fact, a recent study showing that 32% of people felt engaged with their work in 2015. What’s more 17.2% reported to be actively disengaged.
Those who are engaged with work are enthusiastic about what they do, are committed to their work and are strongly connected to the company’s financial success. If you’re working in a career that doesn’t engage you, perhaps it’s time to think if there’s another way.
Turn your Hobby into an E-Commerce Business
Do you have a hobby that you’re truly passionate about? Do friends and family line up to purchase your hand-made products? Your favourite spare-time activity could hold the key to total career engagement if you choose to make the leap and start a business from your passion.
Thanks to the rise of technology it’s now easier than ever to begin a new career by harnessing the power of the internet. Your passion can create a lucrative e-commerce business that would simply not have been possible a generation ago.
Of course, it’s not advised to throw in the towel at your current job before considering the transition carefully. When considering turning your passion into a career there are some serious considerations to undertake.
Commit to your Craft
Of course, choosing to turn your craft into a career isn’t for the faint-hearted. Consider whether you’re OK with turning your leisure activity into a full time business, full of late nights and the drudgery of exhaustion and emotional strain. If you’re only half-hearted about the craft and not truly passionate about it then don’t attempt to make the change.
Do you have the right Attitude?
Having entrepreneurial spirit is paramount to a successful e-commerce business. No one will drive the business forward for you. Ask yourself if you have these inherent skills;
- Do I invest money wisely?
- Am I a careful planner
- Can I self-promote shamelessly?
Spot a gap in the market
Today it’s easier than ever to find what you want online. This is great for customers, but makes it difficult for business owners to capture sales. It’s vital you don’t just sell a product you’re passionate about; you must consider what the public is looking for. It’s very well selling items to your friends and family but what can you offer the public that is different from what is already available?
A unique selling point (USP) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind.
E-Commerce Success Stories
One such company that has found online success thanks to their combination of passion for the industry incorporated with a USP is McLaggan Smith Mugs, a family run business on the shores of Loch Lomond heading towards the Scottish Highlands.
Sleepy villages are not known for massive commercial success, however by marketing their products online the brand have been able to evolve into a successful e-commerce store with customers across the globe.
The company is passionate about the ceramic industry and has carved a niche in the screen-printing world thanks to their locally produced designs. Director, Polly Smith stocks designs by UK artists which are screen printed and fired in her local workshop. What’s more, the brand created custom mugs where customers can personalise any purchase with bespoke lettering.
MS Mugs have three USPs;
- Locally crafted
- Screen-printed by hand
These selling points appeal to the needs of a cross section of customers which drives their e-commerce business.
Turn your Passion into a Career
Does your craft have something unique to offer customers? If so, it could be just the thing the world of e-commerce is missing and just the thing to take you away from the monotony of the 9-5.
There are no shortcuts, and it’s definitely not an easy way to earn a living. However, with perseverance, passion and drive you could be on your way to a life-changing career move. By determining what consumers need and aligning that with your passion you will be able to make the first steps in launching your e-commerce business.