Unlike brick and mortar shops, eCommerce sites allow businesses to have a global reach. No matter where you are in the world, you can set up an online presence for your product, making the world of eCommerce one of the most accessible platforms for companies today.
That said, there are a number of different ways to find success through product marketing in an incredibly vast online world. Here are just a few top tips.
Seeing as there are so many social media channels available, this is a big ask. But trying your hand in as many of the top social media channels—at least initially—as possible will allow you to see which work well for your business and are popular among your customers.
From there, you can hone in on the channels where you’ve seen the most success. That said, you won’t want to waste your time with channels you know won’t be a good fit from the start. Doing a little market research and having a solid understanding of your customers upfront will help you decide which channels are the best avenues to explore.
Make your marketing content timely and relevant
Using your marketing to respond to current events will not only bring your product to the forefront of customers’ minds but will make it appear relevant as well.
Plus, if your product can offer a solution that thousands are seeking, meeting customers’ needs in the right place and at the right time could have positive economic implications as well.
Take advantage of email marketing
An email should play an incredibly prominent role where product marketing is concerned. It essentially creates a direct pathway to your customers, where you can communicate about whatever you want, whenever you want.
There are a number of different avenues you can use email marketing to notify customers about new products or offers, remind them of abandoned carts or to send coupons. The better timed the email, the more likely customers are to open them.
Think mobile-first, always
As technology continues to become more important in our daily lives, the importance of having a mobile-ready website for your product will only increase. We’re seeing consumers buy more and more using their mobile phones, as this offers quick and easy access to buying platforms anywhere, any time.
For this reason, you’ll want to ensure your product is accessible on a website that’s mobile-ready from your customers’ first point of interaction. If at any point they click off because your site is too difficult to navigate via their mobile phone, or worse, cart abandonment, that’s revenue lost for your business.
If you’re looking to bring your products to the eCommerce space through online product marketing, these tips will help you on your way to achieving results. If you would like to find out more about product marketing online, get in touch with Zagwear now.
BIO: This article was contributed by Daniel Hill. Daniel currently heads the EMEA & APAC regions for Zagwear, a product marketing company for big-name brands such as Facebook and BMW. With years of experience in the promotional merchandise and branding sectors, as well as many others, he’s aided some of the largest and best-known brands across the world with product-based marketing campaigns.
Top Tips for Product Marketing Online