According to the estimates, there will be 1.92 billion global digital buyers in the world. With the population of the world being 7.7 billion, this implies that 25% of the global population is shopping online.
Back in 2017, e-commerce was responsible for generating $2.3 trillion in revenue for retail and it is expected that by 2021, the figure will hit a whopping $4.5 trillion. Within the United States, e-commerce represents 10% of the sales and it is expected to grow to 15% in the coming years.
All these important statistics simply imply that you are in for some hefty revenue generation with your e-commerce business. But is it actually this easy? Of course not! You need to take the right route towards success and a combined focus on both trivial and primary factors will take your business to places.
If you want to be ahead of the game, make sure that your marketing strategies are bigger and better than everyone around. While most of us rely on the new, intriguing digital ways of marketing, we tend to forget that even the traditional methods work wonders.
Digital marketing has opened new avenues of reaching out to the audiences but it hasn’t turned the primitive ways of marketing obsolete. To attract new customers with word of mouth, exhibiting your business on a trade show can prove to be a futile idea. If you are new to this, a trade show design company can guide you through this process.
Let us tell you about the wondrous advantages and the attractive ROI that comes with participating in a trade show:
Strengthening the Bond with Existing Customers and Meeting New Prospects
Since you do not have any proper physical location for customer interaction, where do you think you will be able to connect with them in person? There is no better option than a trade show where you can show your customers your true potential and can address their concerns as well.
Most of the business interactions are carried out through emails or phone calls but they are still not as influential as face-to-face meetings. The Wall Street Journal cites a study by Oxford Economics, a well-known financial publication, indicating that face-to-face meetings are more effective in creating strong relationships with current as well as prospective customers.
Have you ever seen a customer increasing their monthly spending as high as 100% through email? It is almost impossible for customers to commit to large deals through phone calls or digital means. Trade shows are the perfect way to approach your customers with huge orders and some long-term plans.
Following a sales lead online or through a phone is nothing less than a hassle. Imagine leaving countless emails and messages without getting any response. Moreover, this also gets irritating for the customer and may even create negative word of mouth for your business.
Getting your voice heard by the new clients is close to impossible through outbound marketing. Meet them in person and there are very low chances that you’ll not be able to convince them to try your website. Not all prospective customers will be impressed by your efforts in a trade show but at least all of them will pay attention.
Learn About the Industry and Your Competitors
Trade shows are one of the best ways to know in which direction the industry is headed to. During the off-peak time, you can just leave your booth and walk around to check what other companies from the same industry are up to. You can see what your competitors are doing right and where they are going wrong. This will enable you to devise a refined strategy of your own.
Trade shows serve as the perfect place for businesses to announce the latest developments and innovations. Quite often, these developments have a profound impact on the entire industry. By staying in the loop, you will know the new trends in the industry, the demands of the customers, and the latest services being provided by your competitors.
Avail this opportunity as a chance to interact with not only your customers but also with the prospective vendors. These small business owners can help in expanding their supply chain and provide you with an increased number of clients. Ask your Purchasing Manager to connect with these vendors and contractors to make this trade show a two-way opportunity for you.
There are plenty of companies that choose trade shows to be the platform where they can experiment to exhibit their new products or launches. You can try out by letting people know of your exciting offers or observe how other e-commerce companies are luring the customers towards their websites.
Become a Recognized Brand in the Eyes of Your Customers
There is no denying that the biggest advantage of participating in a trade show is the creation of a strong image for yourself. You enter the tradeshow as a small company and if you manage to win over customers, you will return as a brand. A specific segment of the target audience attends a tradeshow providing you with definite opportunities for branding.
The best way to stay with the attendees is through giveaways. Always have some interesting promotional giveaways which are useful for the customers so that it is easier for them to remember your business’s logo or name. Another way is to provide the people visiting the booth with brochures containing company profile so that they know more about you.
By strategically positioning your booth next to the ‘blue-chip’ companies, you can create a powerful psychological image and take your company from being just a ‘startup’ to an ‘established brand’ for the customers. This shows that just the right strategy can prove wonders for any new company participating in a trade show.
While participating in a trade show, never forget that you are a digital e-commerce platform so people would need to connect with you online. Display all the important information regarding your social media presence so that people can connect with you on the web too.
Always use eye-catching and attractive display banners so that people are drawn towards your booth. By having such a distinct presence, you will also stay in the minds of the prospective customers for a long period of time. Any reputable trade show design company like Exhibitus will ensure that your booth manages to stand out even if it is surrounded by the best in the industry.
Conclusion
Understand the fact that there is intense competition in the e-commerce niche with more and more websites being launched in the market. You need to be very comprehensive in your marketing strategy to ensure that a large number of people get to know about your website.
It is essential to establish a strong image so that people choose your platform over others to make their online purchases. Participating in trade shows can put you in direct contact with the prospects and provide new horizons for a comprehensive marketing strategy.
Hire a reputable trade show design company that can ensure that your booth is attractive enough to lure the attendees towards it. Once you have a successful exhibition at a trade show, there is no looking back for your e-commerce business.
Author Bio:
I’m passionate about design. I work with a group of exhibit designers, interpreters, collaborators, creative builders and listeners who develop best-in-class solutions to enhance our client’s overall marketing programs. Our award-winning exhibits can only be chalked up to the chemistry we share with our clients and each other – because your end product is only as good as the process it takes to create it, and the people you trust to make it happen. You can connect with me online at Exhibitus.
