There’s no better way to learn the art of branding than by reading the best branding books. Books are a great source of inspiration and knowledge.
So these top seven branding books are worth reading, whether you’re a marketer, a designer, a CEO, or searching for the necessary tools to brand your business.
These books will help you stand out from your crowd or competitors if only you have the desire to build a memorable and effective brand.
With that said, let’s begin.
Top 7 Branding Books You Should Read
1. Start With Why – Simon Sinek
Simon Sinek’s book, Start with Why: How Great Leaders Inspire Everyone to Take Action, provides the essential response to the below questions:
- Why are some people and businesses more creative, influential, and successful than others?
- Why do some brands garner more support from both customers and employees?
- Why can so few sustain their success over time, even among the most renowned corporate figures like Steve Jobs?
The book demonstrates that the most influential leaders in history think, act, and communicate similarly. And that manner is the exact opposite of how everyone else thinks, acts, and speaks.
This vital concept, which Simon refers to as The Golden Circle, offers a foundation upon which brands, movements, and individuals can be inspired.
2. My Name Is Awesome – Alexandra Watkins
In her engaging and entertaining work, Alexandra details:
How can anyone, even without creativity, create compelling and memorable brand names.
You’ll find numerous sources in this book that the author has personally checked to ensure they offer essential, accurate, and helpful information for naming purposes.
Take LinkedIn and McDonald’s, for example. They come up with innovative names around the office to give them personality, from cafeterias to conference rooms.
She also provides interesting anecdotes and illustrations of both successful and unsuccessful naming game players.
So this book will be beneficial if you’re having trouble naming your brand, business, or product.
3. Building A StoryBrand – Donald Miller
Donald Miller’s StoryBrand method is a tried-and-true remedy for business leaders’ difficulty describing their companies.
This ground-breaking technique for engaging clients gives listeners the competitive edge by disclosing the formula for crafting a compelling story.
By presenting a fantastic story, you can make your customers comprehend the compelling advantages of employing your products, ideas, or services.
You’ll understand the reasons behind consumer decisions and learn how to make a marketing message understandable by simplifying it.
Whether you’re a small business owner, a marketing manager, or a candidate for public office, this book will forever change how you describe who you are, what you do, and the unique value you offer your clients.
4. Branding: In Five and a Half Steps – Michael Johnson
Using current brand identities as prototypes, you’ll discover how to construct a successful brand in this book.
Michael Johnson, one of the world’s leading brand consultants and graphic designers, has worked with numerous well-known companies, including Virgin Atlantic, on their re-branding efforts.
Brands are stripped down to their fundamental components to explain why we choose one product or service over another.
To highlight how little subtle impacts may make a significant difference, he uses case studies to explain how hidden components can be used to establish a successful brand.
This book illustrates the steps necessary to develop basic yet effective brand identities with more than a thousand colorful drawings.
5. The 22 Immutable Laws of Branding – Al Ries and Laura Ries
This book is now considered a marketing classic. In addition, the 11 Immutable Laws of Internet Branding is included as a bonus book in this updated edition.
This book demonstrates how the world’s best-known companies stand out in today’s cluttered marketplace with examples like Volvo, Rolex, and Heineken.
You’ll discover how to brand yourself on the internet with step-by-step instructions. Using the strategies in this book, you can elevate your business to the status of a global brand leader.
6. Identity Designed: The Definitive Guide to Visual Branding – David Airey
Identity Designed, a book by David Airey, a best-selling author, outlines the importance, process, and rewards of designing a brand’s identity. It also features a massive selection of high-quality work from several brilliant firms worldwide.
It also serves as a helpful guide for freelance designers, students of the visual branding, and entrepreneurs who want to learn more about the value of successful design in the workplace.
In addition, you can learn about various strategies for conducting research, defining business strategy, creating ideas, finishing your designs, and developing brand touchpoints, as well as how to ensure that they are future-proof.
Aside from that, you’ll find plenty of ideas and inspiration in these sixteen noteworthy projects by such design firms as Freytag Anderson, Together Design, and Foreign Policy. As a result, you can build a successful brand that resonates with your target audience.
7. Book Of Branding
Radim Malinic’s “Book of Branding” is a vital resource for developing brand identification for business owners planning to introduce new goods and services.
It educates readers on the information they require to run their enterprises, from branding tactics to copyright regulations for client presentations.
The easy, jargon-free, and conversational style makes it simple for readers to understand the crucial steps in creating a brand identity.
Malinic offers actual case studies to show how to accomplish collaborative work while providing insights, personal experience, and advice throughout its contents.
Remember that everyone, including brand developers, business owners, designers, and those interested in learning more about creating a company’s identity, can benefit from this book.
Remember: when you’re done reading the books, you can always find the best websites to sell them.
These seven top branding books on branding can aid you on your brand-building journey. To help you navigate this thrilling and wild world, we’ve compiled a comprehensive list of books that are easy to comprehend and provide extensive insight.
Even if you’re starting or an experienced individual looking to rename your company, there’s no shortage of options.
If you’re going to read a branding book, be sure you have a specific goal in mind. It helps you find a book that will help you reach your ultimate goal.