SEO and site optimization are very closely related, in that they both rely on each other to a great extent.
Just as it’s impossible to sell something in a store, without the customers to sell it to, no call-to-action will be able to get you the conversions you desire, without the traffic. On the flip side, what good are streams of traffic, if you lack an effective strategy to get the most out of it?
For any marketing strategy, you are required to leverage off both SEO and site conversions, tackling both of these issues. These are things that you should consider, even if you have a site that relies primarily on PPC. Organic traffic is something you never want to ignore, as you can and will be missing out on a great number of potential customers.
Whether you’re looking to create new content or have an interest in improving what already exists on your site, the tips below should be able to help you get the most out of your site, improving its ability to convert.
Reduce Your Form Fields
Eliminate those fields in your form, that aren’t necessary. Don’t try shortcuts, by asking for too much information from your customers.
Form fields like zip codes, company names, reconfirmation of passwords, aren’t always necessary. By reducing the number of fields in your forms, from say, 11 to 4, you can expect at least a 100% increase in conversions.
Create Content That Converts
When it comes to conversion rates, the website’s content is without a doubt, the most important aspect of it. It also plays a big role in how the site performs in the search engines.
When creating content, there are a few things for you to keep in mind, which are to ensure you’re getting the most out of it, in terms of SEO and conversions.
You want your content to appeal to human beings.
While having keywords in your content is very important, especially from an SEO standpoint, your content can easily turn people off, if it reads like something that is optimized more for the search engines, than the user. So you’ll need to strike a natural balance if you want to get it right.
When looking for the right keywords to optimize your content with, you shouldn’t be too fixated on search volume. The intent of the keyword tends to be most important, as a keyword with less search volume, but the right sales phrase, can and typically does convert at a much higher rate. Looking at it from this perspective “wholesale racing bikes” vs “bikes”, which do you think would perform best?
You want your content to be clear but with an emphasis on conversion. You want your readers to feel a sense of urgency while using strong call-to-actions to wheel them in.
Use Lots of Visuals
If your site has nothing but text on it, that can be a major turn off, for the vast majority of people that visit your site.
However, when you break your content up, using visuals to do so, you can better engage your visitors, while at the same time, improving the conversion rate of your website.
The introduction of images, can decrease bounce rates and improve the readability of your site, quite considerably, however, it’s important to consider the purpose that these visuals serve. You want your visuals to be related to what’s being written and in many instances, provide insight.
There are portions of your content that you may even want to consider presenting as just an image. Looking at analytic data for your landing pages may help to serve you when considering visuals to enhance the content on your site’s posts.
In addition to visuals helping your content better engage its audience, visuals are also capable of improving your SEO. When you create your images, be sure to use alt tags and file names that incorporate your keywords.
4. Test Everything
There are so many webmasters out there that lack the patience to really test their efforts, instead, preferring to wait for the results, then create new designs, if the desired results aren’t to their liking.
But the reality is, there is far more to gain if you take the time to test every aspect of your efforts, in an attempt to get the most out of it.
When it comes to marketing online, it’s possible for you to acquire a plethora of information on virtually everything your visitors are doing, when on your website.
But the sad reality is that most of these companies and webmasters out there, fail to take advantage of all this available information, and in turn fail to make the most out of their marketing efforts. Don’t be that person, make sure you test.
5. Remove Automatic Image Sliders
It may look nice, but based on the many studies carried out by conversion experts, automatic image sliders do only one thing, which reduces conversions.
These sliders prohibit the end user from fully engaging with the website, which is something you do not want to do, you want the visitor to fully explore every aspect of your website.
There are static offers that you can replace these sliders with, as they’ve proven to be far more profitable, according to the many experts out there. To learn more about suitable replacements, I’d suggest you do additional research on the topic.
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website where he writes about computer issues and topics.