What is TikTok?
TikTok is a popular musical platform that allows everyone to create, edit, and share short-form videos for up to 15 to 60 seconds. Lip-syncing, dancing, comedy, and facial expression videos are more and more viral on this platform.
The platform aims to present the world’s creativity, knowledge, and precious life moments directly through the mobile device. It enables everyone to be a creator and show their creativity, thoughts, and talents worldwide.
Why is TikTok Popular?
The reason for the app’s popularity is its potential growth and the users count. In 2016 the parent company ByteDance purchased the app musical.ly and merged the app with TikTok.
It is more popular among the Gen Z market, with 500 million monthly active users aged between 16 to 24 years. Unlike other social platforms, TikTok allows many features to create engaging content. Now the app is available in 150+ countries in 75 languages.
With the rapid growth of success, there are truly endless features and opportunities for brands to promote and make a campaign with effective influencers on TikTok.
Make sure to utilize the platform for your business to get more reach in a short time. The following article will help you to understand how to build influencer marketing on TikTok.
Table of Contents
- Know About The Platform
- TikTok Content Strategy
- User-Generated Content – Become Popular On TikTok
- Hashtag Challenges on Influencer Marketing
- Utilize The TikTok Ads Feature
1. Know About The Platform
First and the most important thing you should follow every social platform is knowing about the platform.
On TikTok, there are two important parts,
- For Your page: This is the main page on TikTok. You can see the trending videos and the top video creators on this page. If you explore the app and start to follow others on your account, you can see more different and unique content from each other.
- Following page: instead of this following page, you can see the latest video created by the TikTokers you follow. If you want to know the latest trends and effective hashtag challenges, you can see them on the Discover page.
2. TikTok Content Strategy
In 2021, the unique part of TikTok influencer marketing is that you don’t need to create high-quality contents to impact TikTok. The best influencer campaign guides you on how to create effective content. But you should remember that the trends can be fast-moving. Always keep an eye on trends to make an impact on your TikTok content.
If your campaign with a perfect influencer, they are relevant to your brand and have the right targeted audience. Then only can you share your content with their audience and get more reach in a short period.
3. User-Generated Content – Become Popular On TikTok
The most important strategy of a successful TikTok influencer campaign is user-generated content. One of the perfect examples of user-generated content is hashtag challenges and the comment section. Almost all the brands follow user-generated content to get more attraction on their account.
According to the research, the success of TikTok is based on unique and engaging content. If you want to build a conversation with your potential customers, make sure to create user participation contents that will grow your TikTok views gradually. Like other social networks, TikTok frequently supports user engagement. Comments are an excellent part of giving an excellent engagement.
4. Hashtag Challenges on Influencer Marketing
The TikTok community needs to maximize their reach and improve visibility for your TikTok account. Hashtags are responsible for social media to reach and spread your brand across the TikTok world.
Hashtag challenges engage your audience to create and recreate videos based on your theme with specific branded hashtags. Even, it is an excellent idea to find the perfect influencer campaign for your business growth.
5. Utilize The TikTok Ads Feature
Most digital marketers use this feature for their brand reach. TikTok takes a while, but later they provide the amazing ads feature. TikTok offers four types of ads to stand out your brand worldwide. You can use it and maximize your brand reach.
- Brand Takeover Ads
This type of ad delivers a strong visual impact for your brand immediately. It is a full-screen static and dynamic ads format that appears when the user enters the app. You can use 3-second images or 3 to 5-second images, GIFs, or videos within this ad.
TikTok allows only one brand takeover ad per day per category because it delivers an effective impression for your brand within a day. You can connect your website’s landing page or the hashtag challenges for your ads within the platform.
- In-Feed Native Ads
It is similar to Instagram and Snapchat story ads. It is a video ad that appears in between the users For You page videos. You can add app downloads and website clicks on these ads.
- Hashtag Challenge Ads
Hashtag challenge ads deliver strong brand awareness and reach more audiences very shortly. It helps to invite your followers to participate in your challenges and create videos based on your theme.
Greatly, thanks for reading this article.
I hope the article will help your business grow with a perfect influencer campaign. Influencer marketing is essential for your business growth and brand reach. It makes a significant impact in the world of digital marketing in 2021.
So, ready to start your business on TikTok with an effective campaign today.
This is my great wish for you to maximize your company all over the TikTok world.
Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst. Her passion is to contribute to engaging content for authority blogs and websites.