To make your video marketing campaign more engaging, follow these expert tips. Start with a powerful video hook. Then, use eye-catching footage and subtitles to capture and maintain your audience’s attention. Finally, ensure your video is optimized following proven social media optimization strategies.
Let’s go through these social media marketing tips in detail:
1. Create a powerful video hook.
Creating a video hook is crucial for a successful video marketing campaign. Video marketers have a limited time to catch the audience’s attention before they scroll past. Most social media optimization services know that videos auto-play a few seconds before the audience moves on to the following video. To keep viewers interested, create a hook that piques their curiosity and captures their imagination. Here are some tips for creating a compelling video hook.
Using visual cues and a call to action (CTA) is a great way to keep your audience hooked on your videos. Next, use annotations to tell your viewers what to do next and place CTAs throughout your video. While this is the first step, the second part of creating a compelling video hook is the most important: hold your audience’s attention. The more attentively your audience sees your video, the more likely they will take the next step and engage.
2. Use eye-catching media footage.
Using eye-catching footage in your video content is one of the best social media optimization strategies to get your audience’s attention and keep them coming back for more. You can create a video combining various elements such as music, images, and sound. For example, you can use an exciting or provocative title that captures the user’s attention. In addition, thumbnails are an excellent way to display your brand identity and provide valuable information. A well-chosen thumbnail also helps give your video a more professional look and increases the number of people who will click to watch.
Adding CTAs to your social media videos is another great way to increase your audience’s attention and help you convert them into customers. Social media marketing platforms vary in how they view videos, so it’s essential to optimize your videos for each one. For example, the ideal video on Facebook will be different than the ideal video on YouTube. When you create a video, remember to include a call-to-action that encourages your viewers to take your desired action, whether signing up for more information or purchasing your product.
3. Caption the video with subtitles.
Using subtitles in social media videos is one of the most ignored social media optimization strategies. First, captions make your content more accessible for users. People who are hard of hearing rely on videos for better comprehension. Secondly, subtitles increase viewer interest. According to a recent study, only 37% of viewers turn on their audio devices to follow videos. Finally, it can also help your content to reach more people, as the ability to read the subtitles will keep your audience captivated.
Second, captions help to improve search engine optimization metrics and social media optimization for business growth. Using captions allows your viewers to read the text and the video content, allowing them to get the whole picture. Facebook has found that adding captions to videos increases view times by 12%. Captions also increase revenue. One study found that if a video has captions, the company could expect an additional 16% revenue.
4. Optimize the video for SEO
To optimize your digital marketing strategy, first, measure its current performance. By doing this, you will better understand what makes your audience click on your videos and what they want from your content. Then you can use professional social media optimization services for your video content for search engines to help it rank higher in search results. Google’s goal is to present users with content they are interested in. Therefore, a high-quality video will consistently help your content appear in search results and attract more viewers.
5. Include a call to action.
Including a call-to-action (CTA) in social media posts is an excellent way to encourage your audience to take action and make a purchase. Your CTA should be aligned with your video’s goal, engage viewers, and create a sense of urgency. Auditory CTAs are not visible in a video frame and are delivered through narration or a character’s line of dialogue. While they’re practical, auditory CTAs are less effective unless accompanied by buttons, annotations, or supplemented by the graphics of the video. Audiences want a simple sales cycle, and asking them to memorize a call-to-action is too much work.
First of all, the content should be relevant to your target audience. Ideally, the video should be educational and emotionally compelling. Avoid over-promotional content, which turns off most people. Subtlety is the new digital marketing strategy. Remember that most visitors to your video are there for a purpose, so try not to make it too long or too short. Your video will be more likely to gain traction in search engine rankings by keeping the content short and to the point.
Maggie Simmons writes insanely helpful marketing insights. She works as a Marketing Manager at Max Effect Marketing, a leading digital agency located in Denver, Colorado.