Getting more sales to your eCommerce business can bolster your gross revenue substantially. With a well-executed strategy to grow your eCommerce store, you can make your marketing campaigns and operations management functions affordable while generating sufficient revenue to fund development initiatives.
Tips to Increase eCommerce Sales
Know Your Customer
In eCommerce, you need to understand what your customers want and which products they’d most likely be interested in. To create marketing campaigns that get people’s attention, you usually shouldn’t try to reach everyone under the sun in a single communication. One-size-fits-all messaging will likely lack the personalization and individual relevance you’ll need to hook people.
Your sales strategy should include messaging geared towards several distinct customer personas that you create with a broad array of selective criteria. Looking at people’s locations, their online activity, and what they’re shopping for will give you meaningful insight into what you could offer them that they’d care about. For example, capturing data about people’s previously viewed items or order histories can tell you what type of information you should feature when you initiate communications with them via online shopping assistants and the content you highlight in follow-up emails.
Maintain Your Website Meticulously
Online shoppers want to find what they’re looking for in seconds. Suppose seconds elapse before someone can even begin perusing your product selection. In that case, there’s a good chance that they’ll quickly abandon their pursuit and never actually get that far in their shopping journey.
Your website has to have lightning-fast load times, even if site visitors aren’t accessing it from a high connection speed. The general layout you use to build a site must be thoroughly tested. Be mindful of adding too many extraneous bells and whistles that could interfere with performance.
Your site must run exactly like it should one hundred percent of the time. When people find that a page on a site isn’t working or a product description is failing to display the imagery it’s supposed to, these annoying interruptions will diminish the quality of their experience using your site’s interface.
Run performance tests frequently, and use an event monitoring feature that can alert you to performance issues as quickly as possible. Be sure that your website’s mobile interface will fare well with people looking at items on their phones.
Ideally, you’d like to make shoppers’ experiences positive from start to finish, so they stay focused on shopping. Seamless user experiences also help to keep people engaged with your site and make them less likely to venture off to check out other online retailers.
Expand International Shipping Options
Fast and reliable shipping is crucial for operating a profitable e-commerce business. You need a shipping and packaging option that’s affordable but also forward-thinking. Establishing strategic partnerships with carriers could increase your sales volumes from international markets.
Tapping into a global market could boost your sales revenue dramatically. However, some e-commerce business owners are a little wary about taking this plunge simply because it’s unfamiliar territory. Consider outsourcing some of your international fulfillment activities to a 3PL provider specializing in international markets. The best 3PL companies will strongly understand logistical issues and customs processes that affect international transport. Limit your search to companies with a great track record of completing timely deliveries for multiple companies in the regions you’re most interested in reaching.
Ultimately, it is important to remember that upscaling and attaining higher sales volumes can raise your overhead. As you work towards bringing in more sales, keeping an eye on cost efficiency will protect and strengthen your quarterly margins.