Doing business in any industry is more competitive than ever. While technological innovation and expanding markets have had positive influences on the fortunes of many companies across the United States and beyond, unique challenges have also arisen.
Increasing competition from foreign and local competitors has made it necessary for companies to expand online or risk being left behind. In addition, the ongoing pandemic has also contributed to massive disruptions of traditional supply and logistics chains, forcing people to reconsider how they do business. For many, the most viable solution to these threats has been the establishment or scaling-up of their online presence and operations.
Search Engine Optimization (SEO) is the process of boosting the quantity and quality of website traffic it receives as a result of people searching for content articles or services/products pages in Google, Bing, or other search engines. The benefits to businesses from increased exposure to potential clients cannot be overstated, especially in this digital age where almost everyone relies on the internet for articles related to products & services.
4 Business Benefits to a Well Crafted SEO Strategy
Business-to-business (B2B) or business-to-client (B2C) enterprises of any size are especially well-positioned to take advantage of the power SEO has to offer. This is due to many factors, including:
- Accessible to all – Virtually no barriers stopping you from taking advantage of the SEO landscape, be they technological, financial, or geographical. All may participate as long as you know what to focus on and in what priority order.
- High ROI – The investment in developing an effective SEO campaign is relatively small compared to the potential rewards. While it takes more time, effort, money on the front end, you get a return on your investment for years to come.
- Targeted reach – You can spread your brand and message to those qualified prospects you care about…in your country or worldwide with SEO. Not many other marketing channels allow you to connect with new prospects month after month, year after year.
- Qualified leads & sales – While many focus on increasing SEO traffic to their site, zeroing in on quality traffic will yield real leads and ultimately sales.
SEO is a powerful tool that can be leveraged with great results when wielded competently, usually with an expert. Whether or not you need an SEO consultant or want to proceed on your own is up to you. Still, things have gotten more complex and technical in recent years, so it’s best to consult some reputable SEO blogs to get your bearings with the latest strategies.
Selecting Relevant & Effective SEO-Building Strategies is Crucial
Whether in retail, healthcare, manufacturing, SaaS, construction, etc., most companies have an online presence of some sort. The question here is how many prospects and customers are even seeing their website pages. The reality is that most businesses, even if doing well, could improve their SEO traffic exponentially.
Making your online presence your strongest asset for lead generation and sales conversions starts with creating an SEO roadmap. This will be your plan of action, laying out the strategy and tactics in a step-by-step fashion so that you can implement them and achieve peak performance levels with Google.
Many organizations imagine that SEO mastery is the domain of large companies with extensive marketing and IT budgets. While that is often true, small and medium-sized ones can compete and even win as long as you approach things well by planning out a solid strategy and carrying it out systematically.
SEO is truly a long game (with outsized long-term benefits), so it’s only wise to pursue it with a 12+ month commitment.
Miles Anthony Smith, a tech keynote speaker, and SEO consultant, delights in delivering valuable content to people hungry for answers to their most vexing questions or challenges.