The Power of Video Marketing: Building Trust and Driving Engagement
In this edition of Badass Marketing, Mike and Angela discussed the importance of incorporating video into marketing strategies.
In the fast-paced world of digital marketing, staying ahead of the curve is essential. In this article, we dive into the dynamic realm of video marketing, exploring its significance, strategies, and the evolving landscape of platforms like LinkedIn. Mike and Angela, renowned marketing experts, share their invaluable insights on harnessing the potential of video content to foster trust, boost engagement, and achieve business success.
The Importance of Video in Marketing
The Impact of Video on Building Trust and Relationships
In the realm of marketing, trust is a currency of paramount importance. Mike and Angela shed light on how incorporating video into your marketing strategy can be a game-changer. Video content has the unique ability to establish a personal connection with your audience. Angela highlights her experiences where video has played a pivotal role in connecting with clients. It humanizes your brand, making it more relatable and trustworthy.
Using Video for Omnichannel Marketing
The Ease of Consuming Video Content
Consumers today are overwhelmed with information; not everyone has the time or inclination to read lengthy text. Video offers a convenient solution. Mike and Angela advocate for an omnichannel marketing approach, where you saturate multiple platforms with your content. They emphasize the need to make your content easily consumable and engaging. Video is a versatile tool that fits the bill perfectly.
The Role of Video in an Omnichannel Marketing Approach
Video isn’t just a one-trick pony; it’s a versatile workhorse. Mike and Angela delve into the challenges of using video on LinkedIn, including its preference for promoting its products. They recommend using 90-second videos strategically. These short, impactful videos can pique curiosity and drive your landing page or website traffic.
LinkedIn Algorithm Changes and Tactics
The Challenges and Changes in LinkedIn’s Algorithms
LinkedIn’s algorithm is a constantly shifting landscape. Angela Dunz, an expert from LinkedInBadass.com, provides insights into recent algorithm changes, including removing and gradually reintroducing hashtags. Mike Doherty expresses his frustration with the timing of these changes, especially during the holiday season. They also delve into the tactic of “bro try,” where individuals artificially increase dwell time to inflate their numbers.
Strategies for Organic Reach on LinkedIn
The Importance of Video in Content Marketing
LinkedIn’s strategy has evolved to focus on promoting comments to start meaningful conversations. Angela and Mike explain that LinkedIn primarily aims to sell more ads. They suggest building a group to gain organic reach—a highly effective way to increase visibility on the platform. They also note that LinkedIn isn’t the most cost-effective platform for small businesses to advertise on, emphasizing that boosting content on Facebook can be more efficient.
Maximizing Engagement on LinkedIn
Mike and Angela unravel the factors contributing to the LinkedIn algorithm and how it promotes content. They also discuss the pros and cons of collaborative articles on LinkedIn, which can generate comments and increase visibility. Engaging content is key to cracking the LinkedIn code.
Paid Products for Visibility on Social Media Platforms
Mike and Angela delve into the revenue model of social media platforms like LinkedIn, where paid products are often necessary for visibility. While video can be a potent tool for gaining visibility, they emphasize the importance of paid products like premium subscriptions and ads for viral success. Tracking ROI and having a well-tested funnel for paid products is crucial for a successful social media strategy.
Key Takeaways and Action Items
- Consider uploading YouTube videos directly to LinkedIn for better visibility.
- Stay updated on LinkedIn algorithm changes and adjust your content strategy accordingly.
- Experiment with creating 90-second videos to drive traffic to your landing page or website.
- Focus on creating videos that make bold statements, provoke thought, and provide value to your audience.
- Test different video formats, such as answering frequently asked questions and sharing client success stories.
Key Questions Addressed
- How long should videos be on LinkedIn?
- How can video content start a conversation and encourage engagement?
- What is the relationship between video and paid advertising on LinkedIn?
In conclusion, video marketing is a dynamic tool that can significantly impact your marketing strategy. Mike and Angela’s insights and a deep understanding of LinkedIn’s evolving landscape provide a roadmap for success in digital marketing. Embrace the power of video, stay adaptable to platform changes, and watch your engagement and trust levels soar.