The Power of Email Marketing in Your Digital Marketing Strategy

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The Power of Email Marketing in Your Digital Marketing Strategy

The Power of Email Marketing in Your Digital Marketing Strategy

In a world where digital marketing is ever-evolving, it’s crucial to harness the potential of various mediums to stay ahead of the competition. Email marketing, once a simple means of personal communication, has transformed into a powerhouse for marketing. This article delves into the significance of including email marketing in your digital marketing strategy. Explore why it’s a game-changer that can boost brand visibility, drive specific promotions, and attract more customers while increasing conversion rates.

Why Email Marketing Is Essential for Digital Marketing

Statistics You Can’t Ignore

According to Internet Live Stats, over 3 million emails are sent every second, which continues to grow. The sheer volume of emails exchanged highlights the undeniable power of email marketing. As a marketer looking to promote your products or services, email marketing should be your go-to strategy in 2019 and beyond.

Colin Nederkoorn, founder of Customer.IO, emphasizes, “If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site.”

Personalized Connection

Email marketing offers a vibrant and personal way to connect with your target audience. Extensive experiments have shown that, after social media advertising, email marketing reigns supreme in increasing conversion rates. Why? Each email is tailored to match the recipients’ preferences, making every communication a relevant message. With email marketing, you can anticipate a substantial influx of customers to your website.

6 Compelling Reasons to Embrace Email Marketing

Superior Customer Acquisition

While social media is vital in building relationships with your audience, email marketing excels at systematic channelization, ensuring conversions. Numerous studies indicate that email marketing boasts an impressive 80% acquisition and retention rate for customers, which continues to rise.

Remarkable Cost-Effectiveness

Email marketing stands out not only for its ease and effectiveness but also for its cost-effectiveness. It allows businesses, regardless of their size or budget, to reach a vast audience at minimal costs. A study by and Forrester Research found that almost 85% of US retailers regard email marketing as the most affordable and effective customer acquisition method.

Customization and Personalization

In marketing, understanding your customers’ needs and preferences is paramount. Email marketing allows you to customize and tailor emails to meet these needs. Utilizing email marketing software effectively enables you to address customers by their names, making them feel personally connected to your brand.

Streamlined Call to Action

Email marketing streamlines the call-to-action process. It’s an action-oriented channel encouraging customers to respond, forward, or make direct purchases. With email, you can provide business links, driving direct traffic to your website and resulting in significant sales.

Measurable Results

Unlike traditional marketing channels, email marketing offers precise measurement of results. Proper software allows you to track open rates, link clicks, and subscription changes. This data empowers you to refine your email marketing strategy promptly, enhancing its effectiveness.


In today’s digital landscape, accessibility is key. Email marketing capitalizes on the ubiquity of smartphones, ensuring that recipients are promptly notified of emails. This quick access keeps your audience engaged and informed.


In conclusion, email marketing should not be underestimated in an era dominated by social media. Including email marketing in your digital marketing strategy is essential. By taking simple steps, you can witness remarkable results. Email marketing is the stepping stone that aspiring entrepreneurs should embrace in 2019 and beyond. Its personalized approach, cost-effectiveness, and measurable results make it an indispensable tool in your marketing arsenal. Don’t miss out on the power of email marketing; incorporate it into your strategy today.

The Power of Email Marketing in Your Digital Marketing Strategy

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