Tangential Content: The Key to Link-Building Success
Word of mouth is king in any business, particularly in internet-based businesses. Getting people to talk about your product is how you generate interest and, eventually, conversions.
But what if you could get people talking about your product without mentioning it? That’s the power of tangential content.
By creating content related to but not directly about your product, you can get people talking about your brand organically and naturally. And if you do it well, they may not even realize they’re promoting your product.
For example, let’s say you sell hiking gear. You could create a blog post about the best places to go hiking in the area. You wouldn’t mention your products specifically, but you would get people thinking about hiking and associating your brand with outdoor activities.
Over time, this content can be incredibly effective in generating interest and building links.
What Is Tangential Content
Tangential content is any content that is not directly related to the main topic of a piece of writing. It can include digressions, side stories, and unnecessary details.
Tangential content can help provide background information or add depth to a story, but it can also make a piece of writing feel confusing or disjointed. When adding tangential content to a piece of writing, it is important to ensure it is relevant and interesting to the reader.
Otherwise, it may be best to cut it out altogether.
How Can B2B Brands Build Links?
As any SEO expert knows, building links is essential for any website looking to rank higher in search engine results. Unfortunately, building links can be difficult, especially for business-to-business (B2B) websites.
B2B brands can build links by creating helpful resources such as infographics, eBooks, and whitepapers. Other websites can use these resources as link bait, incentivizing them to link back to the source.
Additionally, B2B brands can build links by guest posting on relevant blogs and participating in online discussions. By offering valuable insights and engaging with potential customers, B2B brands can earn high-quality links that will help to improve their search engine ranking.
Produce top-of-the-funnel on-site content to build brand awareness.
To build brand awareness, you must create content that will resonate with your target audience. One way to do this is to produce top-of-the-funnel on-site content.
This content is designed to introduce your brand to new prospects and get them interested in your offer. Your on-site content should be well-written, relevant, and informative to be effective.
It should also be easily accessible and shareable. If you can create content that meets all of these criteria, you will be well on building a strong online presence for your business.
One effective way to build backlinks to your website is by pitching the content to media outlets. It can be done by sending a press release or contacting journalists directly.
If you aim to succeed, it is important to target the right outlets and craft a compelling pitch to capture their attention. Additionally, ensuring that your website is prepared to receive an influx of traffic is important, as backlinks from popular media sources can significantly increase web traffic.
When you take the time to build relationships with media outlets, you can effectively increase the visibility of your website and boost your search engine rankings.
Link-building is when you acquire links from other websites to your own. A link from another website can be viewed as an endorsement, and the more high-quality links you have, the better your site will rank on search engine results pages.
There are many different ways to build links, but some of the most effective strategies include:
- guest blogging
- Broken Link-Building
- Resource Page Link-Building
Guest blogging is when an author writes a post for another person’s blog. In most cases, guest bloggers are experts in their field and have something valuable to share with the blog’s audience.
Guest blogging can effectively build links to one’s website or blog and relationships with other bloggers in one’s niche. Guest blogging is a win-win situation for the guest blogger and the host blog if the writer does it correctly.
Link-building can also be used to improve a website’s visibility and click-through rate, which is known as broken link-building.
Broken link-building involves finding websites that link to a page that no longer exists and then contacting the website owner to ask them to update the link. It can be a time-consuming process, but it can effectively improve your search engine ranking and click-through rate.
In addition, broken link-building can help build relationships with other website owners. By contacting them and requesting a link update, you show that you value their site and link.
It can lead to further opportunities like guest posting or joint ventures.
Resource Page link-building is a process whereby businesses attempt to increase their website’s link popularity by placing their link on high-quality websites, known as “resource pages.” For a resource page link-building campaign to be effective, it is important to target websites that are relevant to your business and have a high page rank.
Additionally, the link should be placed on a page that is frequently visited by users and contains valuable information. By placing links on high-quality resource pages, businesses can improve their link popularity and visibility, increasing traffic and sales.
A few high-quality links will do more for your website than many low-quality links.
As such, building relationships with other websites in your industry and providing helpful and relevant content is important. By doing that, the links will come naturally.
The more links you have pointing to your site, the more likely it is that your site will be considered reputable and trustworthy by search engines. It can lead to higher search engine rankings and increased traffic.
The three most effective link-building strategies include guest blogging, Broken Link-Building, and Resource Page Link-Building.
Guest blogging is writing articles for other websites in your industry, while Broken Link-Building entails finding and fixing broken links on other sites. Resource Page Link-Building focuses on finding websites that list helpful resources in your industry and then requesting to be included.
While all three strategies can be effective, it’s important to remember that quality trumps quantity regarding links.
Link-building can be time-consuming and difficult, but it is well worth the effort for any website that wants to succeed online.