The online world is a door to the ocean of opportunities. Small businesses are using these opportunities to expand their presence online. Budding artists, authors, and writers too can promote their work online. If you are willing to grow your online presence then you should consider investing in local SEO.
Search Engine Optimization is a vital source for the promotion of businesses online. Local SEO helps you set up your website ranking in search pages and in the right places.
It has become essentiality to set up your business for the modern customer. Today’s customers use their smartphones to look up for products and services online. For this, they input location. Thus, this process is termed a local search. Google, the most powerful search engine uses the accurate location and consumer’s interests to provide exact results. If the consumers are satisfied with these results, they are likely to return. Thus, a strong local SEO strategy is all you need to attract local customers for your business.
Steps to set up your local SEO
Here are six easy steps to set up your local SEO for your e-commerce business.
- Claim your Google profile
- Build local citation
- Work on on-site optimization
- Work on getting online reviews
- Improve your local SEO strategy
- Use local SEO tools
Local SEO for eCommerce businesses
For a successful local SEO, eCommerce businesses need to consider these two points:
- Information Panel
The boxed results provide the users with a summary of the results of the search query. This summary includes
- Business details
- Photos, reviews
- Contact info etc.
To draw your customer’s attention, make Google aware of your business. Google My Business (GMB) is the best tool for this.
- Google Local 3-pack
Google’s quick views where you find all the information about the business in one go. The business information is displayed with links for the website, directions, and phone number. To make your business profile strong, you need
- Positive customer reviews
- Accurate business information
- Solid SEO track record.
Google My Business for your eCommerce business
Google My Business is a free tool offered by Google to help businesses grow and promote their online presence. Businesses can take their first step in digital marketing by using this location-based strategy. Google also offers a Google My Business mobile app and free analytics.
Business owners can manage their business portfolio to seek local exposure. They can add captivating business descriptions, photos, and relevant information to allure the customers. You can also add service hours, location details, and contact information.
Customers or Google local guides can post and edit their reviews, visits, and other information. This also helps businesses to connect to the local customers and promotes a healthy customer interaction.
In the digital era, local SEO plays a vital role in your eCommerce business. It really does wonders in terms of increasing website performance. It improves online visibility with SEO rankings based on competitive keywords. Thus, providing relevant search results to the customers. It increases your business’s vicinity in front of the local audience. All you need to do is bring a strong Google profile. Then work on your website optimization, and attract customer positive reviews. Next is to use Google My Business tool and upscale your business with minimal efforts.