The 21st century has become more of a digital century for everyone, from children, educators, to professionals and corporate business’s point of view. With the additional pandemic wave, almost all businesses have shifted online and have increased the need to have a well-organized and managed website.
Research shows that nearly 88% of users contact any business after viewing their online profile and websites. However, another noteworthy fact is that nearly 60% of users do not return to a website that takes more than a few seconds to open. This highlights one of the most important aspects of website design and development: website maintenance services.
Let’s be honest, none of us like to visit or shop from a website that takes too long to open or often shows something like this image.
Likewise, if you are a business owner, you would also not like your potential customers to strike out your business off their lists due to a not-so well-managed website.
This post brings to you all the right reasons for which you must have include website maintenance services in your web development plan. But before that, let’s look at what a website maintenance service or plan is and what features make it perfect for your business?
An Ideal Website Maintenance Plan
A website maintenance plan is all you can think of when you hear the name. It is basically a systematic and scheduled consideration of all the important factors and characteristics of the website that keep it running.
A good website plan covers it all by maintaining the security and regular/monthly updates to reorganizing and managing the website’s content and backups.
Generally, website maintenance revolves around updating and organizing the website’s layout, updating the websites’ plugins and themes, keeping a check on the security protocols, and ensuring proper functioning of the website server.
The Essential Website Maintenance Services:
Your website maintenance plan’s essential features may differ as per your business needs; however, the very significant and integral element of having a website plan is to keep your website running.
Getting into further details, a website maintenance plan majorly includes regular/weekly/monthly backup plans to ensure that all your important data is safe, secured, and intact. Secondly, it maintains the passwords and other security checks to keep all intruders, hackers, or any third-party viruses from accessing your website.
It also fixes any major or minor bugs on a weekly/monthly basis as per the requirement to keep the design intact, as website design is a crucial element of a professional website and tends to attract as much as 60% of viewers if designed well.
Updating the website content and SEO is another important part of a well-strategized website maintenance plan. As almost 93% of the online website–based businesses are dependent on SEO; it helps you maintain your position on the search engine and plays an important part in retaining greater internet traffic. This also includes working on google analytics and search ranking, and so on.
How Important is Website Maintenance Fee
Another important feature of a good website maintenance plan to be considered includes the cost. There’s no point in spending hundreds of dollars on something that is not worth it.
While looking for an optimal website maintenance service plan, the goal is to choose the one that meets your required web maintenance needs at an affordable and manageable cost.
The major web maintenance services that add up the cost include domain name, hosting and server, and SSL certificates.
Overall, the average website maintenance fee for an optimal plan ranges from $40 per month to hundreds of dollars. However, an important part to consider is the website’s nature and size, the developer’s level of expertise, the time and effort required for maintenance, etc.
This, in turn, gives rise to an important question which is also the central topic of this blog. Why are website maintenance services important for businesses? Well, the answer to this question is written below, so scroll down.
Why Website Maintenance Services is Important
Website maintenance services can be considered as your partners in running your business and sustaining a strong online position in your competitive market.
As an important aspect of growing your business is to maintain communication and interaction with your customer, a good website maintenance plan helps you achieve this. Let’s take a look at the benefits of website maintenance services in more detail.
Safety and Security
Research highlights that businesses in the United States experience a loss of approximately $15 billion annually due to hacking and online identity theft.
This highlights that maintaining your website’s security plays an important role in your business’s consistency.
With ethical and non-ethical hacking becoming common these days, securing your online presence is highly essential for the business to ensure their business and data about their customers. A good website maintenance plan helps you achieve that by keeping a check on your essential website plugins, patches, and security loopholes.
Consistent Monitoring and Maintenance
What can actually be better than having a consistent check on the performance and wellbeing of your website? It is like having a doctor in your family that keeps guiding what to do and how to ensure you do not fall ill.
A good website maintenance plan, just like your family physician, keeps a continuous check on your website’s health and wellbeing to ensure that it stays in the right form in which you wish to see it. Additionally, it keeps updating the website with necessary changes to improve the website’s functionality and performance.
Recommendations for Improvement
Investing in website maintenance services is like having a free personal advisor by your side that keeps recommending to you the new and better things to get on with to help your business grow.
When a website professional or team of professionals maintains constant and critical attention on your website, they often come with more creative and progressive options that can help your business touch new heights. As professionals, we all would agree how important it is to grow and update ourselves continuously.
A suitable website maintenance plan would be looking into all the relevant aspects of website performance and updating them accordingly. This will save you from the stacking up of any of your website performance issues and keep you from investing a big fat amount in servicing your website.
So, in short, having a good website maintenance plan could actually help you staying budget-friendly and work up on your website to maintain professionalism, creativity, and reach to your clients.
We can say that having to develop a website and leaving it on its own is entirely a big NO. with a professional website and intention to grow in the competitive market requires continuous efforts, updates, and website maintenance.
Although the elements of a website maintenance plan may differ as per your business needs, basic website maintenance services are based on website security, maintaining backups, fixing website errors, improving website ranking and internet traffic, updating SEO, etc.
Having website maintenance services on your side is just like having the frosting on your cake that keeps it all intact and going.