SEO plays a very crucial role in positioning your website as it links with organic traffic and ranking. For some time, some other strategies have influenced SEO. For ranking any website, SEO is considered more relevant than backlinks and keywords.
There are many ways to create a website. Websites can be developed by coding, and if you don’t know how to code, you can use HubSpot or WordPress development services and many more. These services give you the chance to create websites without coding.
The primary factor that has a direct influence on SEO is user experience. UI and UX have a significant aspect of Search Engine Optimization. All the search engines are using the users’ data to rank the websites on the search pages. The most important factors considered by search engines are:
- Is it mobile responsive?
- What is the loading speed of the website?
- Is it easy to navigate the website?
- Are you posting quality content?
These are some of the factors that are considered by search engines like Bing and Google.
What is UX?
Before understanding how UX impacts SEO, it is essential to know what UX is. It stands for user experience, and it is linked with the website designing that includes themes used, the position of texts, menu links, fonts used, etc. It will depict whether your website is user-friendly or not and how easily you can navigate the web page.
If your website contains intuitive menus, great visuals, quality content, and is designed while keeping in mind the users, it has stunning UX. An effective UX will help the user to search precisely what you are looking for. It simplifies the user experience and doesn’t let the users get confused.
Does UX Affect SEO?
Undoubtedly, if you want to rank higher in the search results, you have to implement essential SEO aspects. It is vital to have a user-friendly design to make your consumer experience better in this digitalized era. UX is the most critical aspect of SEO, and all digital marketers will agree upon this fact.
UX has a noticeable impact on the SEO strategy because both have the same goal. If you are reading about SEO, you might know that UX has a significant effect on the website’s ranking. Specific changes have been made in the algorithm to ensure that the highest-ranking is given to the website with quality content and organic traffic.
Furthermore, both UX and SEO cater to the audience’s needs as their motive is to answer all the relevant queries. This is the main reason why UX is considered to be an integral part of SEO. There has been a drastic change in the working of SEO after the creation of UX. The main reason for the importance of UX is that in today’s world, user experience matters the most. Apart from this, creating quality content and designing the website also play an important role. SEO will lead the user to the site, and UX will make the user’s journey more comfortable.
User Engagement Metrics
While considering the website, certain factors are considered. Let us discuss the top four factors that have a significant impact on the site.
1) The Bounce Rate
The bounce rate is a negative metric. It is a percentage of the number of times the user has gone from your web page. This will represent the website’s effectiveness; the Bounce rate will depict the flaws in your site. If the bounce rate is high, it will state that the user has left your page after visiting the first page.
There are many reasons why the bounce rate is higher as you are not providing a useful product or your website is not very responsive. This will depict poor UX design.
2) Page Dwell Time
Page dwell time is the critical factor that will let you the estimated time spent by the user on the website. The total time spent by the user on the website is said to be as page dwell time. Dwell time will let you know about the engagement of the user on your website. The more your dwell time is, the more appealing your website is.
Dwell time will represent that the content you are uploading on the website is according to the user’s interest. It also shows that your website is perfect and attractive.
3) Repeated Search
We cannot link repeated search directly with the UX metrics, but it is a vital aspect of the SEO ranking. It will depict how your content is relevant to the search query of the user.
For example, users search for content marketing tips, and the search engine will provide the results. He clicks on the first result and spends some time on your website. After that, he again scrolls to check the list. If the user repeatedly finds content, the search engine knows the content is inappropriate, decreasing its ranking.
If you are aiming to provide an excellent user experience, feedback is the essential aspect. Google has included snippets in all the search results; this means that there will be a small box at the top of the search for the audience. This box will sum up all the details that will show whether the content is relevant or not.
The block comprises the feedback option so that the audience will let Google know if any content is missing the information or contains the wrong information. This is the main reason why feedback is a crucial part of SEO.
All these factors play a significant role in UX design and also have an impact on SEO. Therefore, it is a must to take care of it to improve your search rankings.
Implementation of UX and SEO Practices
Now, you have all the relevant information about the UX. Now, we should quickly jump into ways to improve the UX and SEO to get fruitful results.
- Simplify your Navigation
Your homepage is the first page on which users land. If your website is not optimized correctly according to the user’s needs and requirements, you will have to bear results related to the engagement. However, particular emphasis should be given on the first page, but you should take care of all the web pages to provide a user-friendly experience.
- Invest in Responsive Web Design
There is no relevance to creating a website if it is not providing any relevant information to the users. If your site is not responsive, you might have to face a high bounce rate and less dwell time.
Make sure to make your website mobile-friendly, and if your website designing is not responsive, you might lose your potential consumers. Moreover, your unresponsive website will have a significant impact on the search rankings. Invest well in making your site mobile-friendly and responsive.
- User-Friendly URL Structure
A user-friendly URL is the major part of the UX. Active URLs are essential to update the audience about the current location of the page. They also are crucial to conveying to the users the effectiveness of the website.
Ineffective URLs are the opposite, and it doesn’t comprise the hierarchical structure and doesn’t provide the exact messages to the audience. So, it is vital to have an appropriate URL as it significantly impacts the search rankings.
- Improve Loading Time of Page
The loading time of a page is also essential for SEO, and with technological advancements, it is the main factor that influences your search rankings. According to Google reports, if your website takes more than 3 seconds to load, it will increase almost 32% in the bounce rate.
- Keep a Check on Quality
Last but not least, try to maintain the quality of your website. Easy navigation and fast loading time are not the only factors that will impact SEO. The positioning of the link, fonts, content quality, fonts also influences search rankings. Select the one that is best for your website. Take care of the relevancy and optimization of the site to maintain the quality.
If it is for your website, then you only go for the best. Use the best that will improve your online image. In this article, we have known why UX is one of the prominent SEO strategies. UX will impact your online presence and play a vital role in improving your search rankings. With brand visibility, you can convert your prospects into consumers.
Follow all these tips that will improve your user experience. Also, run A/B tests to improve efficiency and make visible changes in your visuals and content. Be clear that while implanting SEO and the UX, it will be a bit intimidating, but you will check out the visible results in the end. The results will show by boosting up your business and improving your online presence.
Name: Gaurav Saraswat
Designation: SEO Executive
Gaurav Saraswat and I serve as a Seo executive at leading WordPress Development Company TechnoSoftwares. There I handle all works related to SEO, SMO, Email marketing, etc.