The Importance of Product Package Design

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When a customer is browsing shelves and doesn’t necessarily know what they want, the chances are that they’re going to pick the most eye-catching product package design. This design will consist of just enough information to get the customer to know if they are looking for, without making the entire package nothing by words. There is a key to the balance.

But how do you go about finding this balance?

Here is your guide to creating the best product package design to increase customers.

The Importance of Product Packaging

The product package you pick out will determine how well new customers will be attracted to your product. Around 70% of consumers agree that the product’s packaging will influence their decision to buy it.

Beyond converting customers, every time someone walks by your product, you’re doing drive-by marketing. Think about it as billboards but for shelves rather than highways.

Your packaging will also be the protection of your product on its way to its destination. If you have flimsy packaging and constantly get broken, you might be looking at increased losses.

Also, keep in mind how well a package fit on shelves. If you have an awkward shape that doesn’t fit the store’s shelving standards, the chances are that the store itself won’t take the time to pick up the product.

Once it hits shelves, make sure that the packaging can store the product effectively. For example, if you have food items, you want to ensure that the product can withstand the test of time on the shelf and keep it fresh.

What Your Packaging Needs To Convey

Your packaging needs to convey one of two things. First, if you’re an established brand, you’ll want to keep this product within that brand image.

As an example, you’re a coffee company that specializes in canned coffee. You can have different colors to represent different flavors, but you’ll want to keep your logo where people can see it, and the naming of the product matches the rest of the brand.

On the other hand, at one point or another, you might want to break out into canned teas. While it is a familiar product, you might want to change the color schemes or to name. In addition, you can make sure that your brand is visible on the packaging so that customers who already buy the coffee will know that you now have tea and be more likely to try the new product.

Visit this website to get assistance in designing the proper packaging for your product.

Keep Your Audience In Mind

Everyone should have a target audience in mind when designing a product. Whether you want to appeal to sleepy college students with that coffee or the working adult that needs their morning cup of joe, the audience you choose will determine the packaging design you’re going to want to select.

Another component of the product packaging design process will be determining the material you want to use. If your target audience consists of those who live a sustainable lifestyle, you’ll want to make sure that the packaging you choose comes with a way to recycle it. Don’t forget to put on the package itself that the package is recyclable, rather than letting the consumer try and figure it out themselves.

Don’t Skip Out on the Little Information or Certifications.

Specific certifications or information are critical components of a good product packaging design. For example, a person picking up a protein powder plays in a sports organization that drug tests. By sending off for certification that an athlete can use that protein supplement for their sport can easily convert them into the customer, you’re looking for.

If your target audience prefers to have materials sourced from a specific country, let consumers know exactly where it was made. Hiding that information will not increase their chance of buying it. But even if it is not the country they prefer, they know where it comes from.

Your Package Should Be Easy To Read

You’ll want to pick a font that everyone can read easily. Cater that font towards the audience you’re looking for. For example, if you have a toy for kids, you can get whacky and appealing, but you’ll want to limit those shenanigans if your target audience consists of adults.

Keep in mind where the writing will be on the packaging as well. For example, certain fonts will work well on the cardboard portion of a package but look bad on the plastic portion.

When it comes to the more serious items on the list, like nutritional information or warnings, keep the font easy to read and legible. Also, please keep it in a place that everyone can find it and isn’t hidden from plain sight, as this could deter people from buying the product.

Another portion you need to consider is the color of the packaging. If the color of your packaging is a darker color like dark blue or purple, choosing a black font will make it hard and, in some instances, impossible for potential customers to read.

The same goes for lighter colors. Don’t put a white font on bright yellow packaging. Try and choose colors that are complementary to each other and are easy to read.

Create a Product Package Design That Matches Your Brand

An excellent product package design will always start with the brand and the product inside the package. You want to make sure that your product is protected while also appealing to the target audience. Keeping your brand noticeable and consistent creates a loyal following for customers to try more of your products.

If you want to learn more about understanding eCommerce and the minor things that shop owners might not think about, then check out the rest of the blog. Know a friend that has their shop? Send this article to them to help them out.

The Importance of Product Package Design

Sustainable Packaging Benefits – Infographic