It’s not new that video is making waves in marketing. In fact, according to a recent Hubspot research report, four out of six channels consumers watch video on social channels, which show that video has dominated social.
The future has already arrived. When we visit platforms such as Instagram, Youtube, or Facebook, there’s a chance we’ll spot at least one video on our feed. The audience for video is growing at a steady rate and there’s no sign of it stopping anytime soon.
Its ubiquity has shown that video is found on every platform and channel, making it an essential thing to have it in your marketing strategy.
Why You Should Turn to Video Marketing
So why is video becoming the next big thing in marketing? It all goes back to the fact that we’re visual beings and we crave imagery. Our minds prefer images than boring blocks of text. So, what better way to convey a message effectively than through a video?
Sure, a picture can mean a thousand words and can increase engagement, but moving pictures has the best of both worlds— the ability to explain things in ways text and images can’t.
According to Wyzowl statistics, 63%of businesses have started using video content marketing. Out of those, 82% feel that video marketing is quintessential in their strategy.
Videos can boost your conversions and sales. Adding a video on your site’s landing page can increase conversions by 80% — that’s a lot. Another study shows that 74% of users who watched an explainer video eventually bought the product.
Another reason why you should consider having videos in your marketing strategy is that Google loves videos. Having a video embedded on your website means your 53 times more likely to show up on Google.
Video and mobile complement each other and go together well. With the rise of smartphones, 90% of consumers watch videos on the go. Mobile video views have grown more than 233%.
Cameras, Lighting, Editing, Oh My!
Before we jump into creating videos, we’re going to talk about the elephant in the room— video marketing is no easy task. It requires camera equipment, lighting, and editing.
What do you do when you’re looking into utilizing video marketing into your campaign but you don’t have any HD equipment? We come bearing good news, video production is becoming more accessible with the latest smartphones. With advanced technology nowadays, it’s possible to shoot in a high-quality 4K video just with your smartphone.
There are various editing apps and programs online, which makes editing videos a tad easier. With so many programs on the web, we know it’s a hassle to go through each one.
So, the folks at Breadnbeyond scoured the Internet and compiled a list. It includes 100+ different tools for DIY animation, video marketing platform, video editing tools, and many more. With the filters on the page, you can select the app according to your liking.
Check it out here!
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps business increase conversion rates, close more sales and get positive ROI from explainer videos (in that order).