Top Ranking Factors To Consider In 2017

Top Ranking Factors To Consider In 2017

SEO
Google’s search algorithm always offers the most accurate and relevant organic search results. Using its now infamous PageRank formula to assess the quality and quantity of content and links, Google has categorized and cataloged the better part of the internet and has always produced accurate search results, no matter how many times it was used. This made both the corporations and individuals realize the intrinsic power of organically appearing at the top of a search results page, and that’s where things started to change. Some shady characters were very adamant in playing the system, which isn’t that surprising once you understand exactly how much money was in stake to appear top and center in the search results. This led to the creation of gigantic content and link farms which were…
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Importance of Redesigning Your Website

Importance of Redesigning Your Website

Website Development
Redesigning a website takes time and money, but in the end, a revamp is a wise investment. Your website is essentially a virtual business card, and your strongest online marketing tool. Make the most of your business by keeping your website fresh, up-to-date, and user-friendly. Outdated The Web is constantly changing: Web technology that was once considered cutting-edge is most likely out-of-date today. A website makeover will give you and your business an advantage in the competitive, online sphere. In fact, design is a leading factor in user trust. According to a study titled, “Trust and Mistrust of Online Health Sites,” 94 percent of the participants agreed that an updated, a better looking website is more trustworthy than an outdated design, even if the information displayed on both is accurate and of…
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Unnatural Outbound Link Penalties

Unnatural Outbound Link Penalties

Finance 101
Unnatural Outbound Link Penalties: What Does it Mean for Your SEO Strategy? Google is cracking down on penalties for unnatural outbound links, and a lot of websites have been affected. This is a part of their strategy to weed out seedy websites and spam, keeping the top search results safe and relevant. You could inadvertently be drawing penalties by doing things you perceive as harmless, or you could be working with someone else that’s involved in shady dealings. Unnatural outbound links need to be removed from your website the moment you realize that they’re there. Leaving them unchecked can damage all of the safe and honest SEO work you’ve done and effectively wipe you off the face of the planet – at least as far as google is concerned. A…
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Things to Keep in Mind for Professional Web Design in Cork

Things to Keep in Mind for Professional Web Design in Cork

Website Development
As the performance and speed of the website matter a lot in the search engine optimization, one should always give focus on the website from the very first step to ensure maximum profit. User-friendly web design in Cork plays a vital role in ascertaining the performance of a website on search engines. If you are new in the internet marketing world and planning to create a new website for your business, you should have a good knowledge of the latest web technologies like responsive website design, CCS3, HTML and other website building tools. Here are the top 5 web design tips that will not only drive more organic searches but also help you in making maximum money online.   Use CSS3 Background Gradients in Place of Simple Background Images Since…
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How Website Redesign Can Ruin Your Rankings

How Website Redesign Can Ruin Your Rankings

Website Development
Every website needs a redesign once in a while, but if the redesign is approached in a haphazard way, it can actually do more harm than good. Your redesign may make your website a lot more user-friendly, but users won’t find it if you don’t consider how your redesign will impact your search engine rankings. There are a few pitfalls that are easy to fall into, so make sure you take care to cover all your bases before you launch your redesign. Creating Keyword Salad It’s perfectly reasonable for you to want to redesign your website to effectively incorporate your core keywords. Lacking these keywords can make you virtually invisible, and that’s not a good way to generate traffic. While you should use your keywords as often as possible, make…
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Digital Media Tips

Digital Media Tips

Business Tips, Content Marketing, eCommerce, Internet Marketing, SEO, Social Media, Understanding eCommerce, Website Development
We Do It, So You Don't Have To Like you, we struggle every day to grow our business.  And like you, our inbox is filled with promises of the Golden Grail of Traffic, Conversion, Social Media Success, Instagram Domination and on and on.  And according to Tim Ferris, all I need is 4 hours a week to achieve my success. I can honestly say that none of the Get Rich Quick schemes have worked for me.  MLM offends me (probably because my parents got suckered in Amway when I was a kid, and I saw first hand the pyramid scheme that required you sell to family and friends).  Tim may get away with working 4 Hours a Week, but for me, it's gonna take a bigger time commitment (OK, I…
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Starting an online business with customer experience in mind

Starting an online business with customer experience in mind

eCommerce
Online businesses are on the rise more so than ever before. However, the one defect of doing business online is the danger of becoming impersonal; just a machine with the text equivalent of 'Computer says no' rather than a face to face relationship between business and customer. That is why it is vital for online businesses to focus on incorporating customer experience into their online business. Here are some of the ways you can keep customers at the forefront of your online business. FAQ page This is one of the first go-to pages for a customer with a question or issue. Although there are many common questions that most businesses receive from their customers, it's important to bear in mind that your clientele could be looking for an answer to…
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SEO, SMM, and Adwords: How to combine these channels to make your business work

SEO, SMM, and Adwords: How to combine these channels to make your business work

Adwords PPC, SEO
Here you will learn how to combine four (not three) of the most powerful online tools at your disposal. Not only that, you will also learn how to generate conversion-ready traffic. Learn how to create a healthy, strong and powerful online campaign using SEO, SMM, Adwords and target audience understanding. This article assumes that your business wishes to sell to a consumer or make conversions in some way with your website. Slot Jigsaw Piece into Place There are four elements that you need concern yourself with. They are social media marketing, affiliate advertising, understanding your target audience, and SEO (Search Engine Optimization). Each element covers a hole or flaw in one or more of the other elements. Where one falls short or under performs, and the other picks up the…
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How UX Influences Your Rankings

How UX Influences Your Rankings

Finance 101
What in your UX design influences your rankings. Essential ecommerce features you may optimize to improve your online performance. How UX Influences Your Rankings Good offer, marketing plan, budget, potential customers are not enough when you sell your products or services online. Another very important aspect to consider is what your online store looks like. If it is easy to: Find what you are searching for; Find a product when you don’t know exactly what you are looking for; Compare with other products; Buy and get delivered. There are more than 100 parameters you should take into account when designing your online store (the full list may be viewed and even downloaded by this link). Parameters That Influence Your Search Rankings Not all of them work directly, some influences are not traced…
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Tips to Improve Your SEO in 2016 [Infographic]

Tips to Improve Your SEO in 2016 [Infographic]

SEO
If you want to reach the top of the results pages faster, you should improve your SEO strategy this year. Google has introduced lots of changes to its algorithm in recent years and SEO experts need to work harder to make their websites stand out in 2016. Apart from making your online store mobile responsive, you should consider some really important SEO tips to increase visitors and conversions. You should also focus on your geographical marketing efforts if you want to make your brand name on the top in SERP. Capture the interest of local customers who are looking for relevant shopping outlets. Tips to Improve Your SEO in 2016 [Infographic] Here with this infographic, created by Vebology, we are sharing some very important SEO tips for 2016.
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