Use Questions to Engage Your Social Media Fans

Use Questions to Engage Your Social Media Fans

Content Marketing, Social Media
7 Actionable Tips to Use Questions to Engage Your Social Media Fans One certainty in life is everyone has an opinion. The best way to get a person’s opinion is asking! So, ask questions and use that to engage your fans on social media. Ideally, you want questions that are simple to answer. Don’t make customers have to work to give feedback. Don’t make the questions too hard and avoid the possibility of the “wrong” answer. The idea is to engage not to gain long winded answers. Specific questions get more responses Be specific and ask if they like one option or the other, or which product they prefer from a short list. Being precise and allowing the answers to be short gets you more comments. One example would be…
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10 Features Every Ecommerce Website Should Have

10 Features Every Ecommerce Website Should Have

Website Development
It doesn’t matter whether you already have an online store or you are planning to come up with a new one. You won’t be able to make it big if you do not know how to attract buyers to your store. Seeing the way technology is advancing these days, it isn’t easy to attract customers to your e-business and even more difficult to retain them. Your eCommerce website must be perfect from a usability point of view and should be optimized for conversion. There are many elements that make up a good eCommerce website. And your eCommerce website development plan should include most of these if not all. In this blog, we take a look at some of these elements that you can incorporate into your website. 1. Superior Quality…
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4 Tips For Your E-Commerce Site, B2B Style

4 Tips For Your E-Commerce Site, B2B Style

Website Development
Your B2B e-commerce site can offer customers the ability to order products and services, contact your customer assistance team, and find detailed information about your industry and unique contributions to it with ease. However, there are some best practices regarding your site’s functionality, navigation and overall content strategy that are specific to B2B sellers. Here are four simple tips for maximizing the effectiveness of your B2B e-commerce site. Customized user experience. Though the customer in a B2B relationship may be a group of users as opposed to an individual, personalizing your e-commerce experience to the customer is critical to your success. In fact, research firm Gartner predicts that nearly 70 percent of B2B sellers will make personalization part of their e-commerce tactics by 2018. Leverage data about a buyer’s company,…
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7 Strategies to Boost Your SEO and Gain Links with Influencer Marketing

7 Strategies to Boost Your SEO and Gain Links with Influencer Marketing

Social Media
Influencer marketing is an exceptional way to improve your internet presence, but you’ll have to be careful about the way you approach the situation. In the past, Google has penalized websites for inauthentic influencer marketing efforts. Buying links may seem like the easiest way to go, but search engines are catching on much faster than they used to. A great influencer marketing strategy will always start from the ground up, and you’ll need to come by your links honestly. If you want Google to work for you, you’ll need to play by their rules. Get to Know Your Influencers When you contact influencers out of the blue, some of them may agree to work with you. Be wary. Most of the influencers who are willing to help you boost your…
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Instagram Is Crucial to Your Business. Learn Why!

Instagram Is Crucial to Your Business. Learn Why!

Social Media
The advent of social media networks has changed the way businesses market their products and services. Businesses are now able to reach a lot of people without shelling out a ginormous amount of money. Using or not using any social media platform can be a big deal breaker for business people. There are a lot of social media platforms at present and among them is Instagram. This is one of the most popular platforms out there with over 500 million active users. Instagram caters to around 95 million image and video posts daily.  With all these stats, businesses can take advantage of using Instagram services. Instagram, the modern Agora The Agora was a gathering spot in ancient Greece. At present, you can say that Instagram is the Agora for people…
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Growing Your Instagram Following

Growing Your Instagram Following

Content Marketing
Social media is very influential nowadays. People enjoy the thrill of posting and getting surprises online. One of the most famous social media applications is Instagram. Instagram is a mobile photo and video sharing application that lets you post pictures and videos to share with your followers. Truth be told, it isn’t at all surprising why marketers are trying to increase views on Instagram videos and increase their page likes on the platform. While many want to be hands-on on their accounts, managing all your accounts is no easy job, and you need all the help you can get. Here are some tips to help you grow your Instagram account. Increase Likes on Instagram Photos To buy likes on Instagram has been a trend recently. Like Facebook, Instagram is a favorite…
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Digital Media Our Favorite Tools

Digital Media Our Favorite Tools

Business Tips
Some things in life we just take for granted until they are just not there.  A large part of our work is based around Twitter.  Not only do we post to Twitter, but we us it as a sign in tool for other services - so you can image our dismay when the entire internet went down. OK, maybe the entire Internet, but a pretty big chunk. That got us thinking. What other tools do we use on a daily basis that make our life easier? This is a short list of free tools or apps we use every day that we just couldn't live without. Yoast SEO - We love Yoast because it provides a quick check to make sure we've got the basic SEO elements covered.  Alt tags?…
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7 actionable email marketing tactics to re-engage your customers

7 actionable email marketing tactics to re-engage your customers

eCommerce
Your customer’s inboxes are always bombarded with emails because email is still among the top traffic sources in eCommerce. This is also the reason why some of your messages might be overlooked by people who subscribed to your list. If you focus on building an email list to reach a bigger audience with juicy deals, don’t forget that your business growth relies on keeping your subscribers engaged and converting them into happy customers. Lose your customers and you lose your business. I’m sure that looking through your subscriber list, it’s still easy to find those who subscribed, bought something once, but now they seem to be non-responsive to your messages. Should you try to win the inactive customers back? You definitely should. Here is why. What You Will Learn Why…
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Top 5 Benefits of eCommerce Infographics

Top 5 Benefits of eCommerce Infographics

Content Marketing
Could your eCommerce business be more efficient with its content strategy? Running a business and managing your websites content can be time-consuming, therefore it is important that your business is creating content that is capturing your market. Think about it logically: it takes 50 seconds to read 200–250 words, however, it takes only 1/10 of a second to process a visual scene Attracting your customers can be easily done by adding colour and images to your content. It is a known fact that humans are attracted to visuals and colour, therefore, using an infographic to display the information you want your customers to know will improve your current content eCommerce strategy. Infographics Can Make Your Content More Understandable There are many benefits of infographics.  As an infographic breaks down information,…
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Tips to Improve Your SEO in 2016 [Infographic]

Tips to Improve Your SEO in 2016 [Infographic]

SEO
If you want to reach the top of the results pages faster, you should improve your SEO strategy this year. Google has introduced lots of changes to its algorithm in recent years and SEO experts need to work harder to make their websites stand out in 2016. Apart from making your online store mobile responsive, you should consider some really important SEO tips to increase visitors and conversions. You should also focus on your geographical marketing efforts if you want to make your brand name on the top in SERP. Capture the interest of local customers who are looking for relevant shopping outlets. Tips to Improve Your SEO in 2016 [Infographic] Here with this infographic, created by Vebology, we are sharing some very important SEO tips for 2016.
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