How to Launch a Profitable Online Store

How to Launch a Profitable Online Store

eCommerce
If you’re reading this, the chances are that you want to try your luck in ecommerce. However, you’re not the only one seeing potential in this niche. Studies estimate that the ecommerce market will keep rising and reach $27 trillion by 2020.  So, how to launch an authentic online store and survive in such a competitive landscape? [caption id="attachment_15018" align="aligncenter" width="640"] Photo by Štefan Štefančík on Unsplash[/caption] Let’s see. 1.     It’s All about Inventory Inventory is the nerve center of any ecommerce business. This is why you need to get it right. First, you need to decide what products to sell. Would you like to design them on your own or source the ones made by other manufacturers? Second, you need to determine how you will manage your inventory. Will…
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How to Increase Sales & Traffic on Your Online Store

How to Increase Sales & Traffic on Your Online Store

Convert, eCommerce
Building the ecommerce store is actually the easy part. You could choose from a number of options from free to paid ecommerce platforms. The hard part starts when the store is live and ready for business. The real challenge at this stage is increasing traffic at the store and then converting the traffic into revenue. Whether an online store is 2 days old or an industry veteran, it needs a solid marketing strategy in order to acquire the required volume of traffic and sales. Every web store has a different strategy that works the best for ut, there are some rules of ecommerce store marketing that are pretty much universal. Here are some common tactics that should be a part of every store’s marketing strategy. Remember that you need to…
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How to Make Money Selling Mobile Apps to Local Businesses

How to Make Money Selling Mobile Apps to Local Businesses

Mobile
With the introduction of smartphones, we have become more mobile than ever. Everything can be done right from your little gadget and you don’t even need to leave your couch. Even better, you can do just about anything from anywhere only with a reliable internet connection and a capable smartphone. With this latest trend, a large number of people have started seeing mobile app development as a possible career for them. Also, there’s a huge influx of mobile apps lately and you can find everything from entertainment to productivity apps making life a whole lot easier for you. In fact, this can be taken as a potential opportunity for budding app developers who can take advantage of everyone switching to mobile. There are a large number of local businesses in…
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How to Market to Millennials (Even If They Aren’t Your Target Market)

How to Market to Millennials (Even If They Aren’t Your Target Market)

Content Marketing
As millennials come of age and enter our workforce, along with them comes some serious potential for profits. According to Hubspot, “There are currently 80 million Millennials in the U.S. – nearly one-fourth of the total population. And, with an annual buying power of $200 billion, they are the most lucrative market.” Knowing this, companies who neglect giving special attention to the wants and needs of this generation will be missing out on significant growth potential. Even if millennials are not your target audience because your products and services don’t apply to their age group, applying these tips to your marketing strategy can benefit any company. Mobile Optimization is Key Nielsen research shows that 98% of millennials own a smartphone, which is why it’s essential for your business’s website to…
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How to Put Together Your Very First A/B Split Test

How to Put Together Your Very First A/B Split Test

Marketing
Got a good design? Vibrant images? Stuff people want to know about? Strong CTAs? You might be surprised to know that even the most eye-catching website elements can fall short of your expectations. It takes more than design, colors, and calls-to-action to get conversions (or at least some form of attention). Despite all those hours of research, writing, and designing and all the money you pour into your project, it may look like the lights are on, but in reality, nobody's on your home page. Using a software or service to conduct an A/B split test can go a long in way in figuring out what's working on your site and what's wasting your digital real estate space. People respond to different triggers, and they aren't always the ones you…
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How to Create an E-Commerce Marketing Plan

How to Create an E-Commerce Marketing Plan

eCommerce, Marketing
What do you think is required to create a killer marketing plan for your E-commerce website? If you are clueless, then read on to find the important content of a marketing plan. There is a wide range of marketing tools available and there is always a chance of being lured by the new online marketing concepts. This is the reason that having an e-commerce marketing plan becomes essential as one can easily stick to it. Only when the underlying assumptions of the plan require any changes, can there be alterations in it otherwise, everything will be going as it was decided earlier. The sole purpose of creating a plan is not just to strengthen your position as an investor. It will also help you in solidifying your thoughts and coming…
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How to Measure Digital Marketing Success

How to Measure Digital Marketing Success

Internet Marketing
Digital marketing is the product of the internet. The more internet is grooming and spending all over the world; digital marketers are finding new ways to reach out the masses. With the huge success, many businesses are turning towards the digital marketing tools due to its various features and the options it provides. Digital marketing is entirely different from the traditional marketing. However, the theories of marketing are same, but its implication varies. That is why it is important for the young marketers to get the command on digital marketing tools because this is the future of marketing and advertisement. Following are the steps through which you can measure your digital marketing success. Define Business Objectives: As I mentioned above, to analyze the high and low of the businesses, it…
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How To Create an Ecommerce Brand that Feels Authentic

How To Create an Ecommerce Brand that Feels Authentic

Branding, eCommerce
Whether you’re in the process of creating a new brand, or you’re keen to spice up an existing one, it’s worth bearing in mind that a strong brand is more than just a name, a logo and a company color scheme. Creating a recognizable eCommerce brand that consumers view as real and trustworthy is a serious undertaking – but one that reaps plentiful rewards if done well. Ask yourself, what makes your business compelling? How would your customers pick you out of a crowd? Building a successful eCommerce brand is as much about the human aspects of listening, storytelling and finding a purpose as it is about having the perfect font. How will you create an e-commerce brand that feels authentic to your customers in 2017? Read more: Essential ecommerce…
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How to Survive the First Year as a Startup

How to Survive the First Year as a Startup

Business Tips
Many startups are being founded each year, as people enjoy the idea of becoming their own bosses. The market is challenging and competitive, and a lot of startups don't make it past their first year. Most startup owners believe that with a good idea and a steady starting budget they will be able to overcome the hardships of a competitive market. However, it takes a lot more than a budget and an idea for a startup to survive. There is no doubt that a startup business will face many difficulties on its way to success, but what matters the most, is the ability of startup owners to endure those difficulties and find means to overcome them. Countless startups have failed within their first year, because of the mistakes their owners…
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How to Fund Your eCommerce Startup

How to Fund Your eCommerce Startup

Business Tips, eCommerce
Unless you’re the heir to the Saudi throne, funding a personal business venture is not an easy task. Although the global eCommerce market is on the rise, only 50% of startups are expected to make it through to their second year. This percentage starts to decrease as years go by. While funding is not the sole culprit responsible for such a high rate of business failure, it certainly remains one of the key factors, alongside incompetence and a lack of proper experience. Therefore, it is of utmost importance for eCommerce startups to secure adequate funding before engaging in the market, to secure and develop their services, products, brand recognition and marketing strategies. By contributing to these efforts early on, you will make sure the company’s success in the long run.…
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