Domain Name Power: Turning Your Domain Name Into a Brand

Domain Name Power: Turning Your Domain Name Into a Brand

Branding
The following is a how-to guide on turning your domain name into a brand, getting you more website views and more customers. This guide outlines all the steps required to turn your domain into a brand. From a Domain to a Brand When creating a brand, there are many tools that you can use to your advantage. One of those tools is your website’s domain. Your domain is the best representation of your business and what you can offer to potential clients. There are a lot of ways to turn your domain into a brand, depending on what kind of business that you’re running. Here are a few tips to help you be successful in creating a brand: Pick a Unique Domain Name Your domain name is your first impression…
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How to Make Your Brand Image Unforgettable: Three Surefire Strategies

How to Make Your Brand Image Unforgettable: Three Surefire Strategies

Branding
By Avery Taylor Phillips Your product or service won’t sell unless it has a face. That face is your brand. Branding is one of the first things a potential customer sees when considering a purchase. A lot can be told by just a simple logo, such as the company’s beliefs and practices. This can only be read, though, if the brand is well known. Whether your company is just starting out or not, branding is one of the most important things you can invest in. Your brand tells the story of what your company is about and what you offer. Customers will not be told that story if the effort is not put into branding. Although making an unforgettable brand image seems like a daunting task, here are three strategies…
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Tips to market your eCommerce brand via Instagram

Tips to market your eCommerce brand via Instagram

Social Media
Instagram is more than just a photo sharing platform. People use it market their businesses and build brand image. Although, it wasn’t designed to market your business and was meant for personal use only, however, retailers and marketers have found a way to use it for building a name for brands. These brands even include those business owners who provide eCommerce services. I have compiled few tips in this article that will ensure the promotion of your eCommerce brand. Start by integrating photos in your eCommerce website eCommerce sites can employ Instagram by adding a widget on their home page which will showcase the photos taken by customers wearing their brand. You can insert link therein to your item page. Upon clicking to enlarge that photo, visitors will find a…
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Launching Your Brand

Launching Your Brand

Branding
Introductions matter, as any job candidate (or job interviewer), can tell you. That first impression, that notice to the world about who you are and what you stand for—it’s something that you can almost never shake. So what, then, do you do if you’re a new company—especially a startup who may have an unusual story to begin with? How do you increase the chatter and enthusiasm about your business beyond the small circle of friends, family, and investors? How do you make your startup a solid business? That introduction plan matters. For example, what you’re looking to do is not so much find the people who may be excited about your product. You want to find people who don’t even know that they need your product. That’s why key influencers…
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How To Create an Ecommerce Brand that Feels Authentic

How To Create an Ecommerce Brand that Feels Authentic

Branding, eCommerce
Whether you’re in the process of creating a new brand, or you’re keen to spice up an existing one, it’s worth bearing in mind that a strong brand is more than just a name, a logo and a company color scheme. Creating a recognizable eCommerce brand that consumers view as real and trustworthy is a serious undertaking – but one that reaps plentiful rewards if done well. Ask yourself, what makes your business compelling? How would your customers pick you out of a crowd? Building a successful eCommerce brand is as much about the human aspects of listening, storytelling and finding a purpose as it is about having the perfect font. How will you create an e-commerce brand that feels authentic to your customers in 2017? Read more: Essential ecommerce…
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How to Build a Website

How to Build a Website

Finance 101
Step-by-Step Guide for Beginners Whether you are looking to create your own websites or for somebody else, you can accomplish that very easy these days. Web sites have been simplified and there are a lot of services and platforms out there that can help you create professionally looking sites. This 10 step process outlined below depicts everything you need to know to make your own successful and highly profitable website. In fact, there are millions of books and resources about website building, internet marketing, SEO, and so on. You can waste a lot of your precious time and money studying them before you get anything done. Even if you are a complete novice and have never touched internet marketing so far, I can assure you that you will know everything…
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Tips for a successful inbound marketing strategy in 2017

Tips for a successful inbound marketing strategy in 2017

Internet Marketing, Marketing
Inbound marketing is one of the most successful modern marketing techniques available to companies these days. It involves drawing clients or customers in by providing them with valuable information relevant to their needs through digital content such as newsletters, blog articles, social media interaction or other online media. This information makes customers trust and value a company's presence more and are therefore inclined to be drawn towards their products. Implementing this marketing strategy can be tricky, however, so here are a few tips to successfully increase customer-company interaction and maximize sales through inbound marketing. Write Valuable Content Optimised for Search Engines Valuable content is the most basic element of a good inbound marketing campaign and is hence vital to the success of a company's strategy. Good content is engaging, unique…
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An Online Brand Strategy Like No Other

An Online Brand Strategy Like No Other

Branding
Wendy’s Roasting Strategy: An Online Brand strategy like no other Coming up with an online brand strategy that is unique and impactful is difficult, but an American fast-food joint named Wendy’s seems to have stumbled upon a strategy that resulted in a spike in sales and enhanced brand recognition. If you haven’t heard of Wendy’s new strategy, it basically involves Wendy’s responding wittingly to trolls on Twitter who are either insulting Wendy’s or complimenting their competitors. Wendy’s is unapologetically roasting people along with its competitors and it’s hilarious! Most responses are playful while others were quite harsh; either way, Wendy’s took a huge risk. Wendy’s identity was lost in the competitive world of fast-food ruled by McDonald’s and Burger King but it managed to make a name for itself through…
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How to Create a Strong Brand Voice Across Social Media

How to Create a Strong Brand Voice Across Social Media

Social Media
Make Them Hear You: How to Create a Strong Brand Voice Across Social Media Setting up a website and a social media presence are now mainstream business practices, as more and more of our lives enter the digital realm. What most businesses don’t think about (or realize too late) is that they need to create a consistent and unique “brand identity” to help make them identifiable through social media as well. Think about it as a personality for your business. Think About Who You Are Is your brand funny? Fresh? Professional? Serious? If you’re marketing a new start-up, you may want to take a light-hearted approach. However, if you’re marketing a fertility treatment clinic, you’ll want to be a bit more somber and compassionate. Aside from what you do, you’ll also…
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Tips to Improve Your SEO in 2016 [Infographic]

Tips to Improve Your SEO in 2016 [Infographic]

SEO
If you want to reach the top of the results pages faster, you should improve your SEO strategy this year. Google has introduced lots of changes to its algorithm in recent years and SEO experts need to work harder to make their websites stand out in 2016. Apart from making your online store mobile responsive, you should consider some really important SEO tips to increase visitors and conversions. You should also focus on your geographical marketing efforts if you want to make your brand name on the top in SERP. Capture the interest of local customers who are looking for relevant shopping outlets. Tips to Improve Your SEO in 2016 [Infographic] Here with this infographic, created by Vebology, we are sharing some very important SEO tips for 2016.
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