Home Based Jobs for Digital Marketers

Home Based Jobs for Digital Marketers

Business Tips
Image source: https://static.pexels.com/photos/245032/pexels-photo-245032.jpeg Although most of those involved in digital marketing share their office with other colleagues, enjoy their company and thrive on creating synergy, there are more and more those who are forced to or simply prefer to work from home, with occasional visits to a coffee shop from where they can also exploit the advantages of their virtual office. This trend is not surprising, bearing in mind the very nature of the digital world, where the virtual work environment is cherished. So, if you’re interested in pursuing a career in the world of digital marketing, but would prefer to work from the comfort of your own home, here are some of the jobs you might want to consider. Marketing Copywriter This is probably the job that most people…
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7 Tips To Set Up An Ecommerce Website For Your Business

7 Tips To Set Up An Ecommerce Website For Your Business

eCommerce
Small or big business came from the same beginning: the setup phase. It is essential to be guided in setting up an eCommerce website for your business because nowadays, the competition for business establishment has gone to the next level. They do not only target a customer from a certain place where their establishment is built, but they now cater customers from all over the world. Without engaging in the web or social media, your business will surely be left behind. Here are some tips for your website: Lay Out E-commerce Business Plan It is very important for everyone, who wants to venture into businesses, to have a plan. A plan doesn’t always have to be long and detailed, what is needed is that you have an idea on how…
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Advantages of an A/B tested Website

Advantages of an A/B tested Website

Internet Marketing, Website Development
4 Sharp Advantages of an A/B tested Website A/B testing (also known as split testing or bucket testing) is a way of comparing two variants of a web page or app upon each other to decide which one works better. AB testing is actually an attempt where two or more variants of a page are exposed to users at random, and analytical analysis is used to determine which modification performs better for a given conversion goal. A/B testing is a strong way to actually improve your growth rate when done right. It’s necessary when you A/B test you use your time, have a data in place and examine results over a 7 to 10-day stage for the best potential data gathering and conclusion to which website design version is genuine…
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6 Most Popular Email Marketing Tools for Small Businesses

6 Most Popular Email Marketing Tools for Small Businesses

Email Marketing
Reaching out to your subscribers through email is the best way to stay connected. Email marketing caters to that and at the same time it uses email as a marketing tool for direct showcasing. With the help of using emailing websites like Hotmail and Gmail, you’re only able to select a limited number of people you can send an email to at the same time. But now, with so many wonderful email marketing tools, it’s no longer a problem. You can send your newsletters to your complete mailing list with just a push of your button, and can even tweak the layout. Let’s take a look at some marketing tools which can be used to make emailing simple and effective. 1. AWeber The best way to build your mailing list…
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Drive Sales With These E-Commerce Design Approaches

Drive Sales With These E-Commerce Design Approaches

eCommerce
E-commerce site designs ultimately have the goal of driving sales but under that are various pieces that make users want to come back, explore and participate in your social network. There are many components that make people want to purchase, especially over the internet. Designing your site around these behavioral components will help bring in the most revenue to your e-commerce store. Cognitive Design When users go to your site and begin to look for an item, they subconsciously perform a cognitive cost-to-search analysis. This is an analysis of time spent to find the information they need, leaving the site if the analysis proves unfavorable. In short, they know that if it takes too long, they are gone. The first layer of design is to make your site responsive, which…
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How UX Influences Your Rankings

How UX Influences Your Rankings

Finance 101
What in your UX design influences your rankings. Essential ecommerce features you may optimize to improve your online performance. How UX Influences Your Rankings Good offer, marketing plan, budget, potential customers are not enough when you sell your products or services online. Another very important aspect to consider is what your online store looks like. If it is easy to: Find what you are searching for; Find a product when you don’t know exactly what you are looking for; Compare with other products; Buy and get delivered. There are more than 100 parameters you should take into account when designing your online store (the full list may be viewed and even downloaded by this link). Parameters That Influence Your Search Rankings Not all of them work directly, some influences are not traced…
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What is A/B Testing and how to do it?

What is A/B Testing and how to do it?

FAQs
(A/B Testing) is not unlike your high school science experiment.  A/B testing still not as common as such internet marketing. A/B testing is a way of experiment where you can test two different versions of webpage, mobile app simultaneously. It allows you to optimize your website for conversions. It is a process of transforming your visitor into a customer. What is A/B Testing and how to do it? What can you Test? Almost Anything, but what to test it all depend on your goals. If your goal is to increase the number of sign-ups, then you need to test the signup form. Even though every A/B test is unique and you can tests following elements: The Call to Action Headlines, sub headlines, product description Forms fields, form types Website design…
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