Some consumers view delivery tracking as a convenience, while others say they cannot live without it.
4over was curious to find out how consumers view delivery tracking as well as their delivery preferences. Hence, they surveyed more than 2,000 consumers around the country to understand their delivery tracking habits.
How often American consumers track deliveries?
The survey from 4over found that 96% of American consumers say they track their deliveries after ordering online. 43% of respondents admit to checking the delivery status of orders daily. 37% said they track deliveries a few times before it’s ‘delivered, and 17% say they track a delivery several times per day. Millennials were the demographic most likely to track their deliveries every day until it arrives.
Delivery tracking habits
87% of American consumers who have purchased online said they had had a package delivered late. 53% of those consumers said they had experienced a sense of nervous impatience when waiting for a delivery. 28% of consumers said that they sometimes experience a sense of nervous impatience when waiting for a delivery and 19% reported never experiencing being nervous about a package delivery.
Delivery tracking preferences for American consumers
57% of consumers say that delivery tracking is essential to them. Another 40% say that it is somewhat important to them. Only 3% of American consumers say delivery tracking is not important to them. Most consumers (45%) feel that 2-3 days is an acceptable amount of time to wait for shipping, while 24% prefer next-day shipping. 60% of online shoppers say that 1-2 weeks is the longest they will wait for a delivery.
Many people will get excited when a package is close to being delivered. 63% of shoppers say they will go as far as to look out a window when they are expecting a package delivery. 29% of consumers say they would not order an item if they could not track it online. 38% of consumers have actually argued with Amazon about a delayed package delivery. 79% of consumers report a sense of ownership over an item before it is even delivered. 73% report a sense of anxiety when a package delivery is delayed. 65% say that delivery tracking can become addicting.
Which states have the most delayed deliveries for online orders?
In addition to surveying American consumers about their preferences with delivery tracking and shipping, 4 over also performed an analysis that looked at the states with the most delayed deliveries based on more than 200 Google search terms related to delayed package deliveries.
Listed below are the full state rankings:
- Rhode Island
- New Hampshire
- North Dakota
- South Dakota
- New Mexico
- New York
- West Virginia
- New Jersey
- North Carolina
- South Carolina