Scale your marketing without bulking your team. If you’re not in the position to expand your team but need the strategic prowess of a Chief Marketing Officer, we’ve got the perfect solution. Our Fractional CMO service offers you the expertise and leadership of a dedicated marketing executive, fully integrated into your team for the duration of your project. They’ll own your marketing challenges and steer your project to success, all without the commitment of a full-time hire.

Fractional Chief Marketing Officer
Fractional Chief Marketing Officer


Need a marketing heavyweight without the heavyweight costs? Enter our Fractional CMO service. It’s like having a top-tier marketing executive, but only when and how you need them. They dive into your project, steer it with expertise, and function as an integral part of your team without the full-time executive price tag.

Pricing? It varies, but it’s always a win for your budget. Fractional CMOs offer their expertise at a fraction of the cost of a full-timer. Depending on their experience and your needs, costs can range from a manageable few thousand to several thousand monthly. It’s top-level marketing genius without the top-level expense.

What about a marketing consultant vs. a Fractional CMO? Think of a consultant as your go-to for specific projects, a deep dive into particular challenges. In contrast, a Fractional CMO plays the long game – leading your marketing with a holistic, strategic approach, as an integral part of your leadership team but on your terms and within your budget.

Build, Grow, Convert – Digital Marketing Strategies for Online Success

5 Clues You Are Ready for a Fractional CMO. 

  • Your leads are not converting into customers.
  • Your sales team is developing content.
  • You lack marketing insights that inform executive decisions.
  • You are losing money on paid search.

The ever-increasing speed of technological change makes it critical for companies to stay ahead of digital marketing trends to respond to the competitive landscape. Disruptions. Technological change is changing the ground rules for everything from products and services to business models and processes. Are you prepared?

If you do not have a team, you can outsource your digital marketing needs (web and app development, content and video marketing, SEO, and social media) to us.

Our Approach is simple.

  • A Warm, Friendly Approach from the first meeting.
  • A Discovery Consultation to assess your barriers to Growth.
  • We use an Agile Methodology to develop your digital marketing.
  • Our team uses 2-week Sprints to work towards your goals.
  • Consultation every two weeks to monitor our progress.

Agile Methodologies for Digital Marketing

Agile is the perfect methodology for dealing with digital marketing uncertainty by focusing on value and risk. The focus is always on delivering value often and early and eliminating risks. It does not matter if your chatbot works if your shopping cart does not. We work with you to prioritize and deliver value.

Eat a Frog in the Morning*

Mark Twain once said, “Eat a live frog first thing in the morning, and nothing worse will happen to you the rest of the day.” This is our Approach to risk. While many folks try to avoid risk, we approach it head-on. We deal with it and get it out of the way. No surprises, later.

  • No frogs were harmed in the production of this promo!

Build, Share, Critique, Repeat

Our marketing approach has always been to Build, Grow, and Convert. In addition, we follow an Agile-derived form of Lean Thinking for product development – Build, Share, Critique, Repeat.

The seven Lean principles are:

  1. Eliminate waste – We develop sandboxes, prototypes, and MVPs to ensure everyone is on the same track. Our goal is to eliminate rework and deliver value early.
  2. Build quality in – A quality-first approach ensures we build best-class solutions tailored to your needs. We use test-driven development, incremental development, and constant feedback.
  3. Create knowledge – We do not just drop a finished product in your lap. Instead, we offer training and work with your team to facilitate any learning curves so that you can realize the full potential of digital marketing.
  4. Defer commitment – This Lean principle encourages us to focus on the task at hand rather than spending a lot of time planning years down the road. This allows us to be open to innovations. In addition, we continuously collect and analyze information to assist you in making important marketing decisions.
  5. Deliver fast – We work in two-week sprints with regular opportunities for feedback. We do not believe in creating meetings for meeting sake, but we want you involved in getting your buy-in at every step.
  6. Respect people – It is never about building products – it is about offering your customers a user-friendly solution to meet their needs.
  7. Optimize the whole – We identify how value flows through your digital marketing and optimize the whole to deliver solutions that Build, Grow, and Convert.

Your Success is Our Success

The success of Understanding eCommerce is directly connected to the success of our clients. Our clients may not have a complete technical understanding of websites, code, and search engine optimization. Still, they should always be informed, understand the logic behind the design or SEO efforts, and feel they can ask questions on any level of understanding.

Our goal is to give clients websites and online stores that are simple to focus on growing their businesses.

We show you the products and ideas we have used on our websites and other independent sources’ tips and tricks. In addition, we will introduce some of our services to you and help you develop your successful eBusiness should you require it.

You can use any information you find on this site and our newsletter without cost or obligation. But if you need help from someone – we hope you will give us a call!

We know it takes more than a pretty home page to launch a successful site. So, we emphasize planning, research, and critical analysis. And once it’s launched, we will work with you to develop the content and optimize the website.

Ongoing Support 

We understand that building an eCommerce solution is just the beginning. So, we offer ongoing maintenance, search optimization, conversion coaching, and other training opportunities. Leverage our experience in everything from creating branding to successfully converting customers.

We have been working with entrepreneurs and businesses for over fifteen years to support and grow their businesses. However, we recognize that getting a company off the ground takes much more than financial support. Thus, we assist in every aspect and allow business owners to take their businesses to the next level.

Fractional Chief Marketing Officer FAQs

What is a fractional CMO?

A fractional Chief Marketing Officer (CMO) is a professional who offers their extensive marketing expertise to a company on a part-time or contract basis. Unlike a full-time CMO, a fractional CMO typically works with multiple companies, providing high-level strategic guidance, overseeing marketing strategies, and helping to drive business growth without the commitment or cost of a full-time executive position.

How much does a fractional CMO cost?

The cost of a fractional CMO can vary widely depending on several factors, including their level of experience, the complexity of the work, the size of the company, and the specific market or industry. On average, the rates for a fractional CMO can range anywhere from a few thousand dollars to tens of thousands per month. It’s important to note that these costs are typically lower than hiring a full-time CMO, making it a cost-effective solution for businesses that need strategic marketing guidance but are not ready or able to commit to a full-time executive salary.

What is the average rate for a fractional CMO?

The average rate for a fractional CMO is influenced by the same factors that affect their overall cost. Typically, fractional CMOs might charge on an hourly, monthly retainer, or project basis. Hourly rates can range from $100 to $500 or more, while monthly retainers can vary from $3,000 to $10,000 and up, depending on the scope of work and the fractional CMO’s experience and expertise.

What is the difference between a marketing consultant and a fractional CMO?

The difference between a marketing consultant and a fractional CMO often lies in the scope of their roles and the level of their involvement in the company. A marketing consultant usually focuses on specific marketing projects or challenges, providing expert advice, and often working on a shorter-term or project basis. In contrast, a fractional CMO typically engages in a more comprehensive role, offering strategic leadership, overseeing the entire marketing department, and being involved in long-term planning and execution. While both roles provide expert guidance, a fractional CMO usually operates at a higher executive level, often acting as part of the company’s leadership team.

What’s Your Next Move?

Understanding eCommerce provides the tools and coaching support to grow your business from a business plan to a profitable venture and beyond. Why go it alone? We offer a one-stop shop for the most critical business intelligence, best practices, and financial strategies for entrepreneurs serious about business.

With our business knowledge and experience, we can help you transform your vision into a business. We have managed and grown numerous businesses – some were stellar successes, some were not. We learned from both. Our executive team offers insight, experience, and a hands-on approach to cultivating, managing, and growing commercially successful businesses.

We are committed to providing the business resources and constant support necessary to transform great ideas into even better companies. We recognize that it takes much more than financial support to get a company off the ground; thus, we assist in every aspect, allowing you to develop and grow a profitable business.

One key to success is knowing what has and hasn’t worked elsewhere. We bring business knowledge and experience from multiple industries to suit your needs. From providing short-term business advice to becoming your long-term partner, we can offer solutions to grow your business.

Michael P. Doherty, PMI-ACP – Founder

Mike Doherty, the founder of Understanding eCommerce, has over 25 years of finance, business development, strategy, and planning experience. Mike has personally launched and managed several ventures, so he understands the challenges of managing day-to-day operations while remaining focused on growth opportunities and the bottom line. He has also worked as an investor and a lender and recognizes these parties’ demands and expectations. As a result, Mike’s clients benefit from both perspectives.

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