Social media platforms are fantastic spaces for you to publicize your company and its products or services. However, carving a niche for yourself amongst the swarms of established accounts can be a daunting prospect. You need to know which websites are ideal for connecting with your target audience.
Twitter can be used for posting messages to get quick impressions and reach. It’s best for brief messages between 71-100 characters because they garner more engagement. Facebook is good for longer posts and gives access to a large age demographic between the ages of 18-65. Pinterest is best for image-based content, especially if you’re in the art or design industries. B2B professionals use LinkedIn, so that should be your go-to place if you’re selling B2B services or products. It’s also advisable for you to be well-versed with other methods to make your mark online. Scroll down to read the following points, which will bring you up to speed on the nuances of social media marketing.
- Sync posts on all social media accounts
Utilize a social media management service like Postling or Sendible. This can help you monitor mentions, track your analytics, keep track of all your accounts, and schedule posts. You can post the same content on different websites simultaneously, which broadens your reach and allows followers with several accounts to access your work.
- Redo and republish previous posts
If there’s a lot of outdated content, update it with new ideas and republish it. This method attracts new readers and is less time-consuming than constantly generating fresh ideas. Landing pages, offers, and blogs that are present on your website could be redone. Your social media strategy is in place to build engagement, and you don’t need to start from scratch for all content.
- Unlock the power of hashtags
Hashtags are one of the surefire ways to broaden your reach. Certain tags like #mondaymotivation are good but try finding lesser-known ones used by big companies like Adobe’s #CreateYourStory and Levi’s #IShapeMyWorld. Whether you’re a big, established company or a startup, everyone wants to establish a personal connection with their designated audience. Try creating personalized brand hashtags the way Buffer created the hashtag #BufferLove. Unique hashtags let you easily track what customers and followers say about the product and your company. Additionally, they can be employed to establish communities of brand advocates and dedicated fans. Using the same hashtags on multiple social media platforms can help you combine your messaging in assorted media campaigns, giving users a consistent experience irrespective of where they engage with your brand.
- A picture is definitely worth a thousand words.
Use visuals as much as possible. If you’re an amateur on social media, it’s alright if you don’t shell out big bucks for your visual content. But it’s always great to often include graphics, videos, and pictures in posts. Free services like Canva have templates you can use to create and edit content. Remember that the phone in your pocket can also capture high-quality, alluring pictures you could post on social media.
- Harness the significance of life events
Targeting the right audience, particularly at the right time, is vital. You could time ads for colleges to appear on people’s feeds after they’ve announced their school graduation using the Facebook “Life Events” option or target ads for wedding venues to engaged couples.
- Ensure a seamless, consistent visual experience
Users need to be given a smooth visual experience. It would be extremely disappointing if a user spots an attractive, well-made ad and then gets directed to a dull landing page. This would result in a lost sale or lead. That’s why the advertising visuals and the landing pages must be similar in terms of messaging and appearance.
- Think of Twitter as an experimental content laboratory
Many digital marketers use Twitter to promote their marketing schemes but very few tap into Twitter’s full potential to know the trending topics before making content. Use Twitter as a testing ground to assess content reception and determine interest in topics that diverge from your regular viewpoint.
- Show your followers behind-the-scenes content.
Around 800 million people watch stories daily on Instagram and Facebook. You could engage with them by crafting unique, fun, short videos. Giving your followers an exclusive look at how your business runs and your employees’ work is a superb approach to make them feel included in a group. After all, we are wired to be extremely social animals. When these followers visit your blog or website, you get the chance to draw their attention and convert them into customers, leads, or subscribers!