BUILD GROW CONVERT: Unleashing Your Online Potential.
Powering up small businesses, including startups, is our mission. We get it – when resources are tight, every decision counts, especially in digital presence. That’s where our Small Business Website Design Packages come in. Forget the big company luxuries of endless resources; we tailor our solutions specifically for lean, ambitious small and medium businesses. Our goal? To fuel your growth, enhance your online impact, and unlock your company’s potential.
Let’s make your website a powerhouse of attraction and collaboration, propelling your business forward, regardless of size.
As of 2023, the landscape of small businesses in the United States remains a significant part of the economy. According to updated statistics:
Prevalence of Small Businesses: 99.9% of American businesses are classified as small. This demonstrates the overwhelming majority of businesses in the U.S. fall into this category, underscoring their importance to the economy.
We’re committed to small businesses, which include startups. We know they have limited resources to do the essential things to succeed. For example, paying someone to find you a lead or a new supplier is no problem if you’re a big company. But it becomes a lot more complicated when you have limited resources. So this is our target audience: small and medium companies. We help them grow and empower them to collaborate. We want to unleash the potential of small companies.
Understanding eCommerce with offices in San Francisco has been developing quality websites since 2003. We also provide content management strategies, social media integrations, and mobile solutions.
Small Business Website Design Packages
Digital Media Marketing successfully helped me transition to WordPress to maintain the website. They presented their proposal to me for the work required very clearly. They completed the job promptly and provided the mentoring service longer than promised. In short, I like the WordPress platform and am pleased to have hired Digital Media Marketing to perform the job. www.howardhersh.com
Web Design & Development
For those clients who wish to update their website content themselves, we can develop their sites on a Content Management System (“CMS”), leveraging open-source CMS platforms such as WordPress, TYPO3, Drupal, or Joomla. Utilizing the user-friendly Web-based dashboard, these clients can modify their content and leverage their Understanding of eCommerce for more advanced designs.
We know launching a successful site takes more than a pretty home page. So, we emphasize planning, research, and critical analysis. Once found, we will work with you to develop the content and optimize the website.
Our experience in web design and development will drive sales to your business. Whether you are an individual, established, or startup business that requires web design, website marketing, or search engine optimization (SEO), our team can offer you an affordable solution that will give you a website presence with an edge over your competitors.
Nowadays, you send content to your webmaster and wait for them to get around it. We are tweeting, updating Facebook, and building LinkedIn pages – so why should it take two weeks for you to update your website? Our websites provide a simple dashboard allowing you to update content if you can cut and paste. Click a button to add an image or upload a new video. And, of course, in line with Web 2.0, everything integrates with your social media platforms.
Where’s the signup button?
There is no signup button. That’s not how we work. Instead, we offer a FREE consultation to understand your business needs. This isn’t about trying to upsell you to a more expensive package; it’s about taking the time to understand what your business needs. Maybe it’s not us, but it’s a referral to one of our partners (still win-win), or you need additional services to complement our work, like a photographer or graphic designer. Our #1 priority is to help you succeed. Not because we are nice (we are) – but because we understand that we will earn your repeat business and refer your business associates to us if we do an excellent job. As I said – Win-Win.
We bill month to month. You can cancel if you don’t like our service or things change (we’ll be sad – we like most of our clients, except for – we all have one, eh?).
Sounds too good to be true –
OK, OK – there are a few catches. First, we will set up your website for free (sort of). Then, we will build a WordPress website of 5 pages and optimize it for search, backups, and security. If you need more than five pages, each additional page or blog post requires a one-time $50 setup fee. With the premier package, ten pages are included.
Newsletters include 1,000 subscribers for free. Beyond that, there is a fee.
Beyond that, let’s build this thing.
What is Digital Marketing?
We know launching a successful site takes more than a pretty home page. So, we emphasize planning, research, and critical analysis. Once it’s launched, we work with you to develop the content, optimize the site, and convert the traffic to paying customers. But it does not stop there.
We must go where your potential clients are – maybe Facebook, Linkedin, Quora, or TikTok. We ensure all your products integrate with the appropriate social media channel(s). We need to develop content strategies. We must incorporate offline events like conferences or networking into our overall marketing. Whether it’s thought leadership or branding, we work with you to voice your message and ensure it is shared on their frequent channels.
Build – Whether you have a small or large business, we design scalable digital solutions for small catalogs or thousands of products. So, if you are looking for easy-to-manage Digital Marketing solutions with superb functionality, look no further because we’ve got you covered.
Grow – Inbound Marketing and communication Strategies are about filling the funnel – and driving traffic to your site. You have spent time and money building a great site; now, we want to tell the world to visit. So, how do we engage your target audience? Are they on Facebook? Are they tweeting? Or are we talking about a good old newsletter? Sometimes, we don’t know. So, we tried different tactics, and we measured the response. We call this A/B testing. The Growth Effort focuses on helping our clients “reach” their target audience with brand messages via content marketing, display, and other tactics.
Convert – You’ve built the site, launched the store, and have plenty of visitors, but there are no sales. So, how do you convert your visitors into customers? We work with you to fill the funnel and help you use best practices to move them from a warm lead to a paying customer.
Measure, Measure, Measure
Observe, Orientate, Decide, Act – or in Agile, we call it Plan, Do, Check, Act – to measure or observe what is going on and respond accordingly for a better outcome. So, we establish metrics or KPIs to understand what is working, what isn’t, and what needs to change. Many projects start with uncertainty, so we follow Agile methodologies to deliver value and reduce risks.
And we measure, measure, measure. The metrics offer a non-emotional direction to move forward.
The success of Understanding eCommerce is directly connected to the success of our clients. Our clients may not have a complete technical understanding of websites, code, and search engine optimization. Still, they should always be informed, understand the logic behind the design or SEO efforts, and feel they can ask questions on any level of Understanding.
VALUE ADDED RESOURCE We apply our knowledge, talent, and resources to be the premium resource for hard-to-find solutions for the small business community. As a result, our customers enjoy service from one single value-added source. And when a solution doesn’t exist – we strive to create an avenue to develop one.
QUALITY, COMMUNITY, AND RESPECT Our goal is to provide the highest quality solutions and a sense of community – via content, services, or products – to the small business community, which is helpful, inclusive, and respectful of individuals for who they are.
COMMITMENT TO THOSE WE SERVE We measure our success by how well we enable people to live their lives fully. Our customers, vendors, and colleagues deserve our best. Our customers are individuals; we must never forget that. We focus on providing the best experience in relevant content, user-friendly resources, or services that enrich our members’ lives.
GROWTH, TRANSFORMATION, AND RENEWAL Consistent with our core values, we, as individuals and corporations, are dedicated to creative and constructive growth, transformation, and renewal as sources of inspiration and vitality. We will go through growing pains. Sometimes, we get it wrong because we are not a website; real people are building it. We ask that you partner with us in this endeavor.
As with any business, we must generate revenue, but never at the expense of our members. We do not sell our mailing lists without our members’ express permission. Advertising on the site must offer relevant content and not be a distraction.
Products and services must live up to their promotional promises and be helpful to our community. We believe you can make money without doing evil. Good isn’t enough.
We always promise to deliver more than is expected. In addition, we are continually tweaking and retooling to try to make your experience better.
Lastly, our door is always open. At least cyber-euphorically speaking. We want to hear from you. If you like it, tell us – we love warm and fuzzy as much as anybody else. If we screw up, tell us – we’ll try to fix it.
Talk to us; tell me what you would like to see. Know a great vendor? Share them with us, and we can promote them to the community. Got an inspirational story; let us share it with our members.
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